Subject: Marketing Management- BSCS - 6

Assignment: Final Semester 6th Individual Project.

Instructor/Lecturer: Miss Hina Gill.

Student: Hamza Pervaiz.

Roll No. BCSM-S17-002
Program: BS Computer Sciences

Date of Submission: 20 April, 2020

Superior University Ravi Campus

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CONTENTS:
CONTENTS ......................................................................................................... 1

WHAT IS WILCODE ............................................................................................. 2

VISION: .............................................................................................................. 2

OBJECTIVES & GOALS: ........................................................................................ 2

WILCODE STRUCTURE ........................................................................................ 3

HIERARCHY & EMPLOYEE: .................................................................................. 3

DEPARTMENTAL STRUCTURE: ............................................................................ 4

FOCUS ON MARKETING STRATEGIES: ................................................................. 4

PRODUCTS FEATURES ........................................................................................ 5

CFAST: ................................................................................................................ 5

CLOUD FINANCIAL ACCOUNTING SOFTWARE TOOL:.......................................... 5

AVAILABILITY OF SOFTWARE:............................................................................. 6

FEATURES OF CFAST: ......................................................................................... 7

MARKETING MANAGEMENT .............................................................................. 8

TARGET MARKET:............................................................................................... 8

SEGMENTATION AND ENVIRONMENT: .............................................................. 8

MARKETING STRATEGIES: .................................................................................. 9

4 Ps of Marketing: ............................................................................................ 10

Project Assignment By: Hamza Pervaiz (BCSM-S17-002)

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What is WilCode
WilCode is a well-recognized IT company and also a family filled with creative and talented
brains that help global brands, enterprises, mid-size businesses or even startups with
innovative solutions.
At WilCode the Mature Code is developed by Young and Innovative minds.
WilCode is not just an entity, it’s a bond that represents togetherness, Effective Collaboration
and Creativity for a successful journey. For WilCoders, the definition of success is to transcend
innovative ideas of people to reality with the help of our tech expertise, this is what we are,
as a Team and want to be remembered for!

Vision:

WilCode puts together a bunch of passionate young minds to transform client’s visions into
reality imparting an awesome digitally coded experience for the clients and users.
From Website designs, Desktop development, scalable Mobile Apps, we develop a solution
by creating new possibilities, leveraging the technologies of today and tomorrow with the
utmost quality, satisfaction, and transparency.

Objectives & Goals:

Our vision has led WilCode to become one of the best IT company in Pakistan for delivering
various industry-led mobility solutions. The goal is to empower clients and businesses by
creating new possibilities leveraging the technologies of today and tomorrow with the utmost
quality, satisfaction, and transparency.

Project Assignment By: Hamza Pervaiz (BCSM-S17-002)

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We are committed to achieving and pushing the level of performance at all times. Leveraging
the power of technology, we deliver end-to-end solutions for well funded start-ups to small
and medium enterprises.

WilCode Structure

Hierarchy & Employee:

Hamza Pervaiz
Founder & CEO

Hammad Zahid
Director, Operations

Haris Shah, Hashim Saud

Full Stack Developers

Haroon Nisar, Hareem Ali

Graphics Designers

Hamnah Qureshi
Marketing Manager

Hassan Zafari
Assistant Marketing Manager

Project Assignment By: Hamza Pervaiz (BCSM-S17-002)

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Departmental Structure:

1. Sales & Development Department:

Head: Hammad Zahid
We have the best Team of Developers and Designers whom foremost priority is the client’s
Satisfaction. We work with the Latest and Innovative Development Tools and Software to
create and fulfill the Client’s Requirements.
The Head of the Department also leads and monitor the Selling of Products. He makes sure
that the Client‘s Expectations have been achieved.

2. Marketing Department:
Head: Hamnah Qureshi
With the help of a very responsible and talented Assistant, the head of the Marketing
Department, raise the name of Company and helps bond with many well fashioned clients
and users.
Marketing Department makes sure the company’s image has been delivered positively to all
the public and respected clients.

Focus on Marketing Strategies:

To promote products and services. WilCode cope with the best marketing techniques and
solutions like:

Paid advertising:
WilCode use paid advertising as includes multiple approaches for marketing. It includes
traditional approaches like TVCs and Print media advertising.

Internet marketing:
It is also known as cloud marketing. It usually happens over the internet. All the marketing
items are shared on the internet and promoted on various platforms via multiple approach.
WilCode focuses on major Internet techniques like:

• Email Marketing
• Social Media Marketing
• Website Ads and Banners.

Project Assignment By: Hamza Pervaiz (BCSM-S17-002)

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Products Features

cFAST:

cloud Financial Accounting Software Tool:

(Developed By: WilCode)

Enjoy accounting software with all the smart, time-saving and secure tools at
your fingertips to grow your business.
Our Accounting Software ensures your business decisions are based on actual
business data and insights. It has everything you and/or your accountant need
to stay organized.

Our Software Provides Complete Business Solution including:

• Accounting Ledgers
• Cash/Credit Management
• Customers Accounts
• Daybook Entries
• Inventory Management
• Liabilities Management
• Reports & Invoices
• Sale & Purchase
• Vendors Accounts

Project Assignment By: Hamza Pervaiz (BCSM-S17-002)

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Availability of Software:

cFAST Software can be accessible through any device like:

• Desktops Computers
• Laptops
• Tablets
• Mobile Phones

Software can be installed over the Internet and can be access through any device
connected to internet, or it can be installed on a single PC / Laptop and runs
without internet connection.

Project Assignment By: Hamza Pervaiz (BCSM-S17-002)

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Features of cFAST:

✓ Net Profit ✓ Manage Expenses

✓ Accounts Receivables ✓ Manage Fixed Assets
✓ Accounts Payables ✓ Manage Vendor Invoices
✓ Accounts Receivables ✓ Purchase Returns and Disct.
✓ Monthly Sales ✓ Sales > Counter Sale
✓ Monthly Purchases ✓ Sales > Customers Sale
✓ Monthly Expenses ✓ Sales Returns & Discounts
✓ Current Cash Status ✓ Vendors Purchase
✓ Stock Inventory ✓ View or Print Invoices.

• Dashboard Features • Invoices and Bills

✓ General Ledger ✓ View Current Cash Status

✓ Account Ledger ✓ Add or Pay Loans
✓ Customer Ledger ✓ Withdraw Cash for Personal
✓ Vendors Ledger Use
✓ Balance Sheet ✓ Account Payables &
✓ Trial Balance Receivables
✓ Profit Loss Statement ✓ Trade or Early Payment
✓ Income Statement Discounts
✓ Expense Report

• Ledgers and Reports • Dashboard Features:

Project Assignment By: Hamza Pervaiz (BCSM-S17-002)

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Marketing Management

Target Market:
• Working Businessmen
• Operations Managers
• Enterprise Organization
• New Business Startup

Segmentation and Environment:

We are currently providing the services to All Over Pakistan. So our focused
approach is to provide communications which helps WilCode deliver more
relevant messages to commercially specific audiences.

According to a Research 60% of all Businesses Established in Pakistan has its core
to the city of Lahore. So our Areawise Marketing Segmentation will be as:
• Lahore, Pakistan
▪ Bill Boards for Marketing.
▪ Pamphlets
▪ SMS Marketing All Over the City

• Across Pakistan
▪ TV Commercials.
▪ Email Marketing
▪ Social Media Marketing

The Goal of this segmentation is to identify niches with specific needs, mature
markets to find new customers, deliver more focused and effective marketing
messages.

Project Assignment By: Hamza Pervaiz (BCSM-S17-002)

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Marketing Strategies:
To promote products and services. WilCode cope with the best marketing techniques and
solutions like:

Paid advertising:
WilCode use paid advertising as includes multiple approaches for marketing. It includes
traditional approaches like TVCs and Print media advertising.

Internet marketing:
It is also known as cloud marketing. It usually happens over the internet. All the marketing
items are shared on the internet and promoted on various platforms via multiple approach.
WilCode focuses on major Internet techniques like:

• Email Marketing
• Social Media Marketing
• Website Ads and Banners.

Cause marketing:
Cause marketing links the services and products of a WilCode to a social cause or issue. It is
also well known as cause related marketing.

Relationship marketing:
This type of marketing is basically focused on customer building. WilCode Enhancing existing
relationships with customers and improving customer loyalty.

Undercover marketing:
This type of marketing strategy focuses on marketing the product while customers remain
unaware of the marketing strategy. It is also known as stealth marketing.

Word of mouth:
It totally relies on what impression WilCode leave on people. It is traditionally the most
important type of marketing strategy. Being heard is important in business world. When you
give quality services to customers, it is likely that they’d promote you.

Transactional marketing:
Sales is particularly the most challenging work. Even for the WilCode, selling is always tough
especially when there are high volume targets. However, with the new marketing strategies,
selling isn’t as difficult as it was. In transactional marketing the WilCode encourage customers
to buy with shopping coupons, discounts and huge events. It enhances the chances of sales
and motivates the target audience to buy the promoted products.

Project Assignment By: Hamza Pervaiz (BCSM-S17-002)

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4 Ps of Marketing:

PRODUCT PRICE
cFAST: Prices are set in Packages

cloud Financial Accounting • Basic Package.

• Premium Package
Software Tool
• Monthly Packages
• Yearly Packages

PROMOTION PLACEMENT
Referrals and Features The Product is Available
Vouchers will be provided. Online.
Seminars and Events will be Customer can use any
conducted on Software device and platform to
Intelligence. access the software

We, at WilCode, adopt all these Techniques as it takes a lot of time and effort to
develop and maintain a marketing campaign that resonates with our intended
audience.

As a strategic thinker, however, the Development of a Marketing Campaign takes

even more consideration. After all, we're always searching for ways to gain and
access the better edge of the Clients and Customers.

Project Assignment By: Hamza Pervaiz (BCSM-S17-002)