Support Class Material

Part 1: Section 1
Have a look at the sets of notes below. For assessment 2, which ones do you
think are better? Why? Check the grading rubric when making your
assessment.

Section 1: Sample A

APA reference: Henninger, C., Alevizou, P., & Oates, C.

(2016). What is sustainable fashion? Journal of Fashion
Marketing and Management: An International Journal, 20(4),
400-416.

Aim:1. Explore how the concept of sustainable fashion relates

to social constructivism.2. Explore the basic principles of
sustainable fashion (from the perspective of
microorganizations, consumers and experts)

Limitation:The sample has been specially selected and is not

representative of the general public.

Discussion:In this article, two problems have been found.

One is the lack of transparency in the supply chain of
sustainable fashion garment production. In order to maintain
competitiveness, manufacturers often reduce the price of
their products, which leads to the non-sustainable use of their
products. Second, the knowledge and awareness of
sustainable fashion are not universal among consumers
(Goworek et al.,2013). The author gives corresponding
solutions. One is to choose environmentally friendly and
cheap raw materials as substitutes. Second, retailers should
disclose their raw material selection and production details,
so as to make consumers more aware of sustainable fashion
and enhance the trust of consumers and retailers.

Result: The concept of sustainable fashion is not uniform and

different people have different understandings.

APA reference: Zamani, B., Sandin, G., & Peters, G. (2017).

Life cycle assessment of clothing libraries: Can collaborative
consumption reduce the environmental impact of fast
fashion? Journal of Cleaner Production, 162, 1368-1375.

Aim: Explore the benefit of clothing library to improve the

environment.

Methodology: life cycle assessment (LCA)

Limitation: The data are from Sweden only and the results
are not universal.

Discussion: In this study, it is found that the fast fashion

clothing pattern will lead to a decrease in the service life of
clothes. At the same time, the high-load transportation
systems that come with fast fashion will create more carbon
footprints and accelerate global warming. In order to change
this situation, the sharing economy model of clothing library
can better change the usage pattern and life span of clothing
and promote the coordinated development of fashion and
environment. In addition, clothing libraries can be set up near
customers or public places to reduce unnecessary
transportation.

Result: Improving the use patterns and longevity of clothing

will have positive environmental benefits
APA reference: Jang, J., Ko, E., Chun, E., & Lee, E. (2012).
A Study of a Social Content Model for Sustainable
Development in the Fast Fashion Industry. Journal of Global
Fashion Marketing, 3(2), 61-70.

Aim: How marketers can guide consumers toward

sustainable fashion consumption.

Methodology: Multi-method participatory action research

(PAR) investigation

Limitation: The number of samples is small, the collection

range is narrow, and the conclusion is not universal.

Discussion: This article mainly studies two problems: one is

environmental problems. The development of fast fashion is
accompanied by the waste of resources and the production of
harmful substances. Second, consumer behavior. Due to the
low cost of shopping, a large number of consumers blindly
imitate and buy a large number of non-reusable clothes. The
main solutions to these problems are to use recyclable
materials and to set up recycling stations. At the same time,
marketers should develop marketing strategies to encourage
people to buy sustainable fashion products and to protect the
environment. (Hong, Lee, & Chu, 2010).

Result: Marketers can use their marketing power to get

consumers to accept sustainable fashion consumption.
Section 1: Sample B
Section • APA reference for Source 1：
1
Henninger, C. E., Alevizou, P. J., & Oates, C. J. (2016). What is
A sustainable fashion?. Journal of Fashion Marketing and
Summary
Management,20(4), 2016, 400-416.
of
relevant • Summary of relevant points：
points in • Problems in fashion industries：
Source 1
• Social
1. Greenwashing: false advertising as a sustainable
enterprise;
2. Ignore strict rules and exploit employees;
3. Public misunderstand sustainable fashion as
unaffordable and only environmentally friendly.
• Economical
1. To keep competitiveness and profits, some company
use low quality material;
• Environmental
1. Unnecessary textile landfills: too much disposal caused
by fast fashion;
2. Materials are not friendly to environment;
3. Overseas production adds unnecessary carbon
footprint.
• Solutions of sustainable fashion：
• Social：
A. Improve product transparency and traceability;
B. Ethical product: build good and fair work environment,
give worker more power, keep communicate with
stakeholder;
C. Help people develop correct view of sustainable
consumption through media;
• Environmental
A. Choose green materials and focus on supply chain;
 B. Raw materials’ production should be environmentally
friendly;
C. Recycle and reuse overused textiles;
D. Production is as local as possible.

Words:143
B • APA reference for Source 2:
Summary Zamani, B., Sandin, G., & Peters, G. (2017). Life cycle assessment
of
of clothing libraries: Can collaborative consumption reduce the
relevant
points in environmental impact of fast fashion? Journal of Cleaner
Source 2 Production, 162, 1368-1375.

• Summary of relevant points:

• Problems in fashion industries：
• Environmental
1. Environmental impacts: climate change, freshwater
consumption, ecotoxicity and eutrophication;
2. Energy production and transportation cause toxic
emission and carbon footprint;
3. Fast fashion reduces the actual life of clothing and
increases unnecessary waste;
• Solutions of sustainable fashion：
• Social：
A. Satisfy customers' pursuit of fashion and slow down the
speed of fashion;
• Economical
A. Clothing library: save money that spend on clothes;
• Environmental
A. Extend the service life of clothing and reduce waste;
B. Good logistics design reduces the impact on the
environment;
C. Shop locating and online shopping encourages
customers to choose green travel.
• Conclusion:
 Although sharing economy reduces environmental problems, it
should balance the negative effects of logistics, improve the design
of sharing economy and logistics management. And the
particularity of different regions should be considered in future
research.

Words: 139
C • APA reference for Source 3:
Summary Goworek, H., Oxborrow, L., Claxton, S., McLaren, A., Cooper, T., &
of
relevant Hill, H. (2018). Managing sustainability in the fashion business:
points in Challenges in product development for clothing longevity in the
Source 3 UK. Journal of Business Research. 2018.
• Summary of relevant points:
• Problems in fashion industries：

• Social
1. Most big retailers oriented by fast fashion and
customers purchase more and fashion clothing;
2. The traditional structure and rules of fashion industry
restrict sustainability;
• Environmental
1. Fast fashion: too fast update speed leads to
unnecessary disposal.
• Solutions of sustainable fashion：

• Social：

A. ‘slow fashion’: Changed the way we buy and product

clothing more sustainable;
B. Some efforts as ‘The Future Fabrics Expo’ make more
people agree with sustainable clothing;
C. Giving more independence to clothing design can pre-
long clothing life-span.
• Economical:
A. Ethical consumerism: focus on quality, meet the need
of customers and benefit stakeholders;
 • Environmental
A. Recycle and reuse clothing and material can pre-long
clothing life-span and save valuable resources;
B. The average life-span of each garment can be
extended by three months can reduce carbon, water
and waste problems by 5-10%.

Words:149