CLOTHING CONSUMPTION

PROBLEMS
GROUP # 2
 AMNA MUNIR
ROLL NO: 2025121007

CLOTHING CONSUMER PROBLEM

INTRODUCTION
CLOTHING CONSUMPTION PROBLEM:

• The modern era has witnessed a

significant transformation in the way
clothing is produced, consumed, and
disposed of, leading to what is
commonly referred to as the
"clothing consumption problem."
Issues related to clothing consumption:
1. FAST FASHION

1. Fast fashion:
• Fast fashion is a term used to
describe a type of clothing
design, manufacturing, and
marketing model that
emphasizes rapid production
of high volumes of clothing.
EXAMPLES OF FAST FASHION BRANDS:

• H&M

• Zara
• Forever 21
• ASOS
• Boohoo
• Shein
Number of cost-cutting measures that fast
fashion brands use:

• Using low-cost labor.

• Using low-quality
materials.
• Producing clothes in
large quantities.
Environmental consequences

Water pollution 01

02 Air pollution

Textile waste 03
Social consequences

Child labor 01

02 Unsave working conditions

Discrimination 03
2. Environmental impact:

• Textile Waste.
• Resource Depletion.
• Pollution.
What have to be done?

• Sustainable Materials: Using eco-friendly materials like organic

cotton, bamboo, and recycled fibers
• Circular Economy Initiatives: Encouraging recycling, and
clothing rental services reduces waste
• Ethical Production: Supporting fair trade and ethical labor
practices
• Consumer Awareness and Behavior.
3. Labor Exploitation:

• Exploitation of garment
workers
• Poor labour standards for
garment workers
• improper working
conditions
What have to be done?

• Corporate Responsibility: Fashion brands and retailers have a

responsibility to ensure their supply chains adhere to ethical
standards.
• Government Regulations: enforce labor laws to protect workers'
rights, ensuring fair wages, safe working conditions, and proper
labor practices.
• Consumer Activism: Increased awareness and support for ethical
fashion can pressure companies to improve their labor standards.
• Industry Collaboration
AYESHA ATHAR
2025121015
4. QUALITY AND DURABILITY:

• More expensive

• Inherently made better

• Low prices leads to of low quality

• High quality extends lifespan

and reducing waste.
EXAMPLE

• Linen
• Long fiber cotton like pima cotton
5. ETHICAL AND SOCIAL CONCERNS:
1. Cheap labour
• Clothing that uses sweatshops
• Labour from impoverished
countries
• Damaging ecosystems
• Profits over the planet.
Workers Health and Safety

• Safe and healthy working conditions

• Attention to the tragic events
Mental Health and Body Image

Body image issues

Negatively impact mental health
Positive body image is concerned
Social Equality

• Affordable and sustainable clothing

• Opportunities for underrepresented communities
• Participation in the industry.
OVERCONSUMPTION AND IMPULSE BUYING

• Buying things that are not truly need.

• Results in higher demand for clothing.
• This leads to increased production.
• 80 billion new pieces of clothing every year
• 400% more than just two decades ago
Impulse buying

Impulse buying leads to

purchasing
a. low-quality
b. Inexpensive
c. disposable fashion
items
FACTORS

• Emotional state
• Advertising
• Demographic factors
Example: Working women
tends to buy more clothes than
house wives.
• Discount shopping
SOLUTIONS

• Buy less and more durable clothes.

• Avoid fast fashion companies
• support small local businesses instead
• Rent clothes you are only likely to wear once.
• Swap clothes with friends or siblings.
SOLUTIONS

• Repair your clothes;

• Resell or give clothes for free online.
• Change the purpose of your clothes
for example: clothes for special occasions can
become office outfits or casual T-shirts can become
clothes for the home.
CULTURAL APPROPRIATION

Without acknowledgment

Steps To Avoid Cultural Appropriation

1 Take time to study and appreciate the culture in focus

2 Promote diversity
EXAMPLE

• Sikh-style turbans.
• Native American
headdresses
ANIQA ALI RANA
ROLL # 2025121009
• HEALTH ISSUES:

Clothing consumption itself does not typically

cause direct health issues But The pressure to
conform to fashion standards or keep up with
trends can contribute to stress, body image issues,
and, in some cases, mental health problems like
anxiety or low self-esteem
ISSUES RELATED TO HEALTH

• Chemical Exposure

• Synthetic Fabrics

• Tight or Ill-Fitting Clothing

• Psychological Stress

• Shoe Choice
• OVERPRODUCTION AND EXCESS INVENTORY

Overproduction and excess inventory are significant

contributors to problems related to clothing consumption

For example: Unsold Stock

IMPACTS ON INDUSTRY AND CONSUMERS

• Environmental Impact

• Waste Generation

• Financial Pressure

• Fast Fashion Culture

HOW TO OVERCOME?

• More sustainable and responsible production

• Inventory management
• Consumers can also play a role by supporting brands that
prioritize quality over quantity and by choosing clothing items
that have longevity and versatility
• MICROPLASTIC POLLUTION:

Microplastics are tiny plastic particles that

result from both commercial product
development and the breakdown of larger
plastics. As a pollutant, microplastics can
be harmful to the environment and animal
health
How Microplastic Pollution Can Cause Clothing Consumption Problems?

• Microfiber Shedding

• Environmental Impact

• Water Pollution
• ECNOMICS DISAPARITIES:

Economic disparities, also known as

income or wealth inequality, refer to
the unequal distribution of financial
resources and opportunities within a
society or among different groups
PROBLEMS

• Exploitation of Low-Wage Workers

• Fast Fashion and Consumer Debt

• Luxury Brands and Wealth Disparities

• Resource Allocation
SAYEDA RABIA HASSAN
ROLL NO: 2025121072
 12. UNSUSTAINABLECONSUMPTION
PATTERN;
"Unsustainable consumption patterns in clothing
refer to the excessive and environmentally
harmful ways in which people buy, use, and
discard clothing."

• This issue is characterized by fast fashion

trends, overconsumption, and the disposal of
clothing items that contribute to negative
environmental and social impacts.
• Addressing unsustainable clothing
consumption patterns requires promoting
sustainable fashion practices, such as buying
quality, durable items, recycling, upcycling,
and supporting ethical and environmentally
responsible brands.
13. CONSUMER DEPT.
"Clothing consumer debt refers to the situation where
individuals or households accumulate debt, typically
in the form of credit card debt or personal loans, due
to excessive spending on clothing and fashion-related
expenses."
• This can occur when people overspend on
clothing beyond their financial means and fail to
pay off their credit card balances or loans, leading
to interest charges and financial strain.
• To avoid clothing consumer debt, it's essential to
practice responsible and budget-conscious
spending, prioritize needs over wants, and avoid
excessive or impulsive purchases.
• Setting a clothing budget and using cash or debit
cards can help control spending and prevent the
accumulation of debt related to fashion and
clothing expenses.
 14. LACK OF
TRANSPARENCY
"The lack of transparency in the clothing industry
refers to the industry's limited openness and
disclosure about its supply chain, production
processes, and working conditions."

• It can lead to problems like worker exploitation,

environmental harm, and unsustainable practices.
• Consumers and advocacy groups are pushing for
greater transparency to encourage ethical and
sustainable practices within the industry.
• This may involve the use of certifications, supply
chain disclosure, and increased accountability by
clothing brands.
15. COUNTER MOVEMENTS;

"Counter-movements often referred to as

"counter-fashion," are fashion trends or styles that
arise as a response to the dominant or mainstream
fashion of a particular era."

• These challenge or subvert established fashion

norms and can encompass a wide range of
styles and attitudes.
• Often serve as a form of self-expression and
cultural critique, reflecting societal values and
challenging the status.
• They contribute to the diversity and evolution
of the fashion landscape.