Assignment

Disney

M. Murtaza

Section C

17U00581

Q. What is Disney doing in terms of better queue management?

Disney believe that the visitors are there to be entertained. But more clearly, to be entertained
throughout every part of the Disney World experience.

Disney characters parade the line, shaking hands, and snapping pictures with those in queue as patrons
wait in line for Space Mountain or any other ride. These are interactive queue lines that keeps the visitor
engaged throughout their stay at Disney land.

The Disney queuing system is centered on keeping patrons entertained — to turn waiting in line into its
own kind of amusement. Whether that be a dance, or show on the side, or other attractions to steal
people’s eyes.

Disney introduced Disney’s MaxPass as part of their interactive queue lines does away with queues
altogether. Instead of waiting in line, visitors receive a text message when it’s their turn to hop on the
ride.

Other businesses that can benefit from this queue management system are hospitals, airports, Drive-
thru, amusement parks etc.