Mission Statement

‘Khana Rozana offers a unique experience for foodies by providing best hygienic and affordable
food at their convenience’
Marketing Strategy

Product Life Cycle

In product life cycle our truck is at the start of ‘Growth’ stage. At this stage product ultimately
and gradually gains approval/ acceptance among consumers. Sales volume increases
significantly: as the product increases in popularity. Profitability begins to increase: revenues
begin to exceed costs, creating profit for the company. Competition begins to increase with a few
new entrants in developing market. At this stage there is an increase in competition which leads
to price decreases: price wars may erupt.
PEST Analysis:
 PEST analysis is a strategic business tool used by organizations to determine and evaluate
macro-economic factors which can impact business now and in the future.

Political Factors:
Political factors can greatly influence the restaurant business anywhere in the world.  Abiding the
restrictions of the health and safety regulations is very important for any food business out there.
From purchasing, cooking and packing to delivery, we are responsible to take care of the food
products. Here in Pakistan companies abide by a strict Halal food restriction.

Economic Factors:
If the inflation rate increases in the economy where your food truck is operating, it will affect the
prices of the ingredients. As a results food prices will rise and most of the time people will avoid
to order food from you. Consumer disposable income is another economic factor that can affect
the food industry. If people have more disposable income, they will spend more on food items.

Social Factors:

There are several social factors that can affect your restaurant business negatively or positively.
Now-a-days people are more health conscious. This means that they will prefer organic food
instead of junk food. This social factor might affect your restaurant menu.  Generally restaurants
cater both type customers i.e. spicy or junk food and organic food lover to increase their
customer base.

Technological Factors:

Technology is the most dynamic factor of PEST analysis. Rapid technology advancement and
change can impact your restaurant business for sure. You can have a closer look at your
employees and other operations by installing CCTV Cameras control with your mobile phone.
Similarly SAP integration can help us in knowing level of inventory. We can also post our menu
online so that customer can easily think about the food they wish to order.