Vision Statement

To provide healthy life within our society and country as well as globally

Mission Statement
To bring comfort in the life of people in their busy urban life by providing them
hastle free home delivery service of fresh fruit and vegetable in a reasonably
affordable price and getting them rid of the constant worry of finding fresh and free
from pesticide and other chemicals used by local vendors that destroy the health
benefits of fruits. We believe in providing healthy fruits and vegs and freshness in life
with better food so that people live a better healthy life.

FEASIBILITY ANALYSIS
“Feasibility analysis is the process of business idea is viable and worth pursuing. It is investigative in
nature and is designed to critique the merit of purposed business.”

A feasibility study includes an estimate of the level of expertise required for a project and who can provide
it, quantitative and qualitative assessments of other essential resources, identification of critical points, a
general timetable, and a general cost estimate.

Whether a project is viable or not, i.e. whether it can generate an equal or a higher rate of return during its
lifetime requires a thorough investigation of the investment per se as well as the level of current
expenditure. The preliminary design is the simple description of the conceived idea with an indication of
the main factors to be considered

PRODUCT NAME

HEALTH BASKET

LOGO OF THE PRODUCT

PRODUCT TYPE
SERVICE PROVIDER OF FOOD AND VEGETABLE AT DOOR STEP AT REASONABLE
PRICE.

COMPONENT OF FEASIBILITY ANALYSIS

 Product and service feasibility analysis

 Organizational and service feasibility analysis
 Industry and service feasibility analysis
 Financial feasibility analysis

We have these component in feasibility analysis with respect to our product need
and wants in market.
 PRODUCT/SERVICE FEASIBILTY ANALYSIS:
DESIREABILITY AND DEMAND
Product desirability is one of the key factor among all of the feasibility report in which first we
analysis survey conduct to access a need and wants of customer and market competition of existing
product and services. for this we have to made a survey of all over a market. The purpose of this section is
to provide detailed descriptions of exactly what the organization is considering so this information can be
applied to the following sections of the document. It is important that this description captures the most
important aspects of the products and/or services that the organization is considering as well as how it may
benefit customers and the organization. Healthy fruit and vegetable basket is considering a move to create
and provide an online platform from which to sell its product line. Until now Healthy basket has only sold
its products from its chain of brick and mortar facilities and has been limited to sales within the
geographical regions where its stores reside. By doing so, this has not been able to capitalize on the
growing trend of online sales within the chocolate and confections marketplace. By offering its products
through an online platform, Health basket can market its products to an entirely new market, increase
revenue and growth projections, and allow customers to purchase our basket from the convenience of their
own homes.

PRODUCT AND ITS MARKET PLACE

Health Basket is new and innovative ideas ever in which we launch a service not on local level but
our aim is to launch beyond the boarder and to make contribution not for us but also for economy
benefit. children of 4-16 is also in our hit list for those we launch a product of juice of different
color of taste of fruits, Moreover we also launch a scheme of old age or diabetic patient food which
are specially prepare for their need and also have a special taste accordingly, and basically our main
focus on the hygienic food and fitness for this we also launch a special fitness centre in designated
area in which we give a special swimming pool and fitness jim along with special trainer guidance.
And we also provide a free medical check up for once a month for special assistance. the target
market consists of for these products or services, who the competitors are, how products will be
distributed, and why customers might choose to buy our products/services. Most marketplaces are
dynamic environments in which things change constantly. To enter a new marketplace blindly will
usually result in an organization not fully understanding its role and not maximizing its resulting
benefits.The online marketplace for fitness and freshness has been thriving for many years. In
online basket order accounted for approximately 50% price less of total outsider bringing from
market . While basket are available in almost most of the area in our big cities, our primary
marketplace consists of specialty freshness and fitness. A large majority of health basket customer
base are returning customers and referrals from existing customers. By providing a more convenient
means of purchasing our products online it is expected that we will retain these customers while
conducting an online marketing campaign for new customers as well.
 Health basket will distribute online purchases via direct shipping from the nearest store location.
This will allow health basket to provide timely shipping and eliminate the need for a central
warehouse or facility from which to store and ship its products. Such a facility would require a
significant capital investment as well as increased operation and maintenance costs. However, based
on anticipated growth projections, health basket must ensure that all store locations maintain
adequate inventories on hand to satisfy customer demand. and also give insurance accordingly at
reasonable fare. we provide all these under one roof at your door step.

TECHONOLIGICAL CONSIDERATION

New technology may be developed internally or contracted through a service provider and
always result in costs which must be weighed in determining the path forward. Upgraded
technological capability will be required for healthy basket to move toward offering an online
marketplace from which customers may purchase our products. Customers demand a simple and
easy way by which to conduct online transactions and it is imperative that all transactions are
conducted in a secure manner. While Healthy basket maintains a web site with product lists and
descriptions, it does not currently allow for purchasing to be done online.
This functionality must be integrated with our current web site to allow for secure purchases to be
made. Additionally, new online marketing functionality must be considered in order to target
existing and potential customers through methods such as e-mailing lists, promotional
advertisements, and loyalty discounts.
While Healthy basket maintains a small information technology group, the expertise does not
currently exist internally to design, build, and implement the sort of extensive online platform
required for this effort. Therefore, the recommendation is to contract this work out to an internet
marketplace provider who can work with healthy basket to meet its needs within the determined
timeframe and budget. It should be noted that while healthy basket does not have this expertise
internally, the technology exists and is in use throughout the marketplace which lowers the risk of
this concept considerably. Healthy basket currently maintains a high speed internet connection, web
server, and the latest software. With the addition of an e-commerce portal it is expected that there
will be an overall cost increase of 5-10% for web server operations and maintenance costs.
TARGET MARKET
Our main target area is upper level economy whose have much resources but they cannot have access to
local market although they spent a lot of money to keep himself fresh and fit and our secondly our focus is
also on the need regarding the fruits and vegetables and also we supply fresh as a hegenic packed shaped
container which you can store for a long while and the third main focus on the demand of special functions
like wedding or special occation and for office supply bowl and in children is also on our in main priority
for fun, under age children of 4-16 is also in our hit list for those we launch a product of juice of different
color of taste of fruits.

CONCEPT STATEMENT
The concept statement of our business Health Basket is as under;

DESCRIPTION OF PRODUCT OR SERVICES

It is basically a services industry our main aim is to provide freshness in the forms of fruits and vegetables
and fitness in the forms of health club and medical assistance also insurance accourdingly.and for fun
purpose we also launch a product specifically for children at growing age which was prepared specially
under hygienic principle.

THE PROPOSED TARGET MARKET

Our proposed target area is mainly a high society standard living area and also middle class is also
included in it for special occasion you can easily order our basket accourding to their design ie for
wedding we have special basket and for office we have special bowl decorated seasonal fruits and
vegetables can also order for home,and our focus is also on growing children in the forms of juices while
using the juices their tongue become in different color and also for young we launch health club specially
to keep them fit.and also provide insurance and medical checkup accordingly.

BENEFITS OF PRODUCT OR SERVICES

Our product have lot of benefit for all age we have following product and their benefits
accourdingly

Health basket category

Regular basket
we will regurally replace basket the basket of seasonal fruits and dry fruits accourding
to their demands

Wedding Basket
 will will delevir this basket accourding to their choice

Special basket
This basket is specially design for the customer requirement or order

Eagangement basket
The ring shape basket is for specially for engangement purpose.

Funny tongue juicez

Hygienic juices to keep refresh child in growing age.

Health club
We provide swimming pool and jim items and many roof to keep our basket customer fit

Medical assistance
We also provide free medical checkup online 24 hrs on call or may be monthly or weekly or on
daily bases

Insurance faculity
we also provide insurance according with other insurance company.

POSITION OF OUR PRODUCT HEALTH SERVICES AMONG COMPETATORS

No one be the competator of health basket services industry although daraz and ali baba doing business
but they have similarity in but not the competator of us all these thing under one roof is only the one we
provide in the market is our unique product among all.

DESCRIPTION OF THE MANAGEMENT TEAM

We have a management team of on upper level in which we have four member and our each member is
responsible for to assign to give aid in that particular area on which we wants customer we assign the task
to that member on which if he join 50 customer then we will provide a laptop and he qualify for 100
customer then bike will be provided and so.this is our initial strategy for launch of new business
accourdingly eo their area.

ABOUT CUSTOMER PROSPECTUS

Before launch of the product I have visited the different hospital in Lahore and meet different hospital like
Jinnah Hospital , General Hospital ,Ganga Ram hospital most common reason among the discussion on
 illness is the lack of deffeciency of vitamin,main skin problem arrises due to lack of vitamin .so I gather
data on the vitamin on different social media and fetch some data regading vitamin which I would like to
share in this feasilibility reports

FRUIT HAVE VITAMAN

We all know that vitamins and minerals are important, but why?
Here’s what you need to know about what’s in your food… or your Flintstones chewables.
What are vitamins & minerals?
Vitamins are organic compounds that are essential in very small amounts for supporting normal
physiologic function.
We need vitamins in our diets, because our bodies can’t synthesize them quickly enough to meet our daily
needs.
Vitamins have three characteristics:
 They’re natural components of foods; usually present in very small amounts.
 They’re essential for normal physiologic function (e.g., growth, reproduction, etc).
 When absent from the diet, they will cause a specific deficiency.
Vitamins are generally categorized as either fat soluble or water soluble depending on whether they
dissolve best in either lipids or water.
Vitamins and their derivatives often serve a variety of roles in the body – one of the most important being
their roles as cofactors for enzymes – called coenzymes.
Calcium is important for more than bones.
Why is an adequate vitamin intake so important?
Vitamin deficiencies can create or exacerbate chronic health conditions.
9 water-soluble vitamins
Vitamin B1 (Thiamine)
Deficiency: Symptoms include burning feet, weakness in extremities, rapid heart rate, swelling, anorexia,
nausea, fatigue, and gastrointestinal problems.
Toxicity: None known.
Sources: Sunflower seeds, asparagus, lettuce, mushrooms, black beans, navy beans, lentils, spinach, peas,
pinto beans, lima beans, eggplant, Brussels sprouts, tomatoes, tuna, whole wheat, soybeans
Vitamin B2 (Riboflavin)
Deficiency: Symptoms include cracks, fissures and sores at corner of mouth and lips, dermatitis,
conjunctivitis, photophobia, glossitis of tongue, anxiety, loss of appetite, and fatigue.
Toxicity: Excess riboflavin may increase the risk of DNA strand breaks in the presence of chromium.
High-dose riboflavin therapy will intensify urine color to a bright yellow (flavinuria) – but this is harmless.
Sources: Almonds, soybeans/tempeh, mushrooms, spinach, whole wheat, yogurt, mackerel, eggs, liver
Vitamin B3 (Niacin)
Deficiency: Symptoms include dermatitis, diarrhea, dementia, and stomatitis.
Toxicity: Niacin from foods is not known to cause adverse effects. Supplemental nicotinic acid may cause
flushing of skin, itching, impaired glucose tolerance and gastrointestinal upset. Intake of 750 mg per day
for less than 3 months can cause liver cell damage. High dose nicotinamide can cause nausea and liver
toxicity.
Sources: Mushrooms, asparagus, peanuts, brown rice, corn, green leafy vegetables, sweet potato, potato,
lentil, barley, carrots, almonds, celery, turnips, peaches, chicken meat, tuna, salmon
Vitamin B5 (Pantothenic acid)
Deficiency: Very unlikely. Only in severe malnutrition may one notice tingling of feet.
Toxicity: Nausea, heartburn and diarrhea may be noticed with high dose supplements.
Sources: Broccoli, lentils, split peas, avocado, whole wheat, mushrooms, sweet potato, sunflower seeds,
cauliflower, green leafy vegetables, eggs, squash, strawberries, liver
Vitamin B6 (Pyridoxine)
Deficiency: Symptoms include chelosis, glossitis, stomatitis, dermatitis (all similar to vitamin B2
deficiency), nervous system disorders, sleeplessness, confusion, nervousness, depression, irritability,
interference with nerves that supply muscles and difficulties in movement of these muscles, and anemia.
Prenatal deprivation results in mental retardation and blood disorders for the newborn.
Toxicity: High doses of supplemental vitamin B6 may result in painful neurological symptoms.
Sources: Whole wheat, brown rice, green leafy vegetables, sunflower seeds, potato, garbanzo beans,
banana, trout, spinach, tomatoes, avocado, walnuts, peanut butter, tuna, salmon, lima beans, bell peppers,
chicken meat
Vitamin B9 (Folic acid)
Folate is the naturally occurring form found in foods. Folic acid is the synthetic form used in commercially
available supplements and fortified foods. Inadequate folate status is associated with neural tube defects
and some cancers.
Deficiency: One may notice anemia (macrocytic/megaloblastic), sprue, Leukopenia, thrombocytopenia,
weakness, weight loss, cracking and redness of tongue and mouth, and diarrhea. In pregnancy there is a
risk of low birth weight and preterm delivery.
Toxicity: None from food. Keep in mind that vitamin B12 and folic acid deficiency can both result in
megaloblastic anemia. Large doses of folic acid given to an individual with an undiagnosed vitamin B12
deficiency could correct megaloblastic anemia without correcting the underlying vitamin B12 deficiency.
Sources: Green leafy vegetables, asparagus, broccoli, Brussels sprouts, citrus fruits, black eyed peas,
spinach, great northern beans, whole grains, baked beans, green peas, avocado, peanuts, lettuce, tomato
juice, banana, papaya, organ meats
Vitamin B12 (Cobalamin)
Vitamin B12 must combine with intrinsic factor before it’s absorbed into the bloodstream. We can store a
year’s worth of this vitamin – but it should still be consumed regularly. B12 is a product of bacterial
fermentation, which is why it’s not present in higher order plant foods.
Deficiency: Symptoms include pernicious anemia, neurological problems and sprue.
Toxicity: None known from supplements or food. Only a small amount is absorbed via the oral route, thus
the potential for toxicity is low.
Sources: Fortified cereals, liver, trout, salmon, tuna, haddock, egg
Vitamin H (Biotin)
Deficiency: Very rare in humans. Keep in mind that consuming raw egg whites over a long period of time
can cause biotin deficiency. Egg whites contain the protein avidin, which binds to biotin and prevents its
absorption.
Toxicity: Not known to be toxic.
Sources: Green leafy vegetables, most nuts, whole grain breads, avocado, raspberries, cauliflower, carrots,
papaya, banana, salmon, eggs
Vitamin C (Ascorbic acid)
Deficiency: Symptoms include bruising, gum infections, lethargy, dental cavities, tissue swelling, dry hair
and skin, bleeding gums, dry eyes, hair loss, joint paint, pitting edema, anemia, delayed wound healing,
and bone fragility. Long-term deficiency results in scurvy.
Toxicity: Possible problems with very large vitamin C doses including kidney stones, rebound scurvy,
increased oxidative stress, excess iron absorption, vitamin B12 deficiency, and erosion of dental enamel.
Up to 10 grams/day is safe based on most data. 2 grams or more per day can cause diarrhea.
Sources: Guava, bell pepper, kiwi, orange, grapefruit, strawberries, Brussels sprouts, cantaloupe, papaya,
broccoli, sweet potato, pineapple, cauliflower, kale, lemon juice, parsley
4 fat soluble vitamins
Vitamin A (Retinoids)
Carotenoids that can be converted by the body into retinol are referred to as provitamin A carotenoids.
Deficiency: One may notice difficulty seeing in dim light and rough/dry skin.
Toxicity: Hypervitaminosis A is caused by consuming excessive amounts of preformed vitamin A, not the
plant carotenoids. Preformed vitamin A is rapidly absorbed and slowly cleared from the body. Nausea,
headache, fatigue, loss of appetite, dizziness, and dry skin can result. Excess intake while pregnant can
cause birth defects.
Sources: Carrots, sweet potato, pumpkin, green leafy vegetables, squash, cantaloupe, bell pepper, Chinese
cabbage, beef, eggs, peaches
Vitamin D (Calciferol, 1,25-dihydroxy vitamin D)
Cholecalciferol = vitamin D3 = animal version; ergocalciferol = vitamin D2 = plant version
Deficiency: In children a vitamin D deficiency can result in rickets, deformed bones, retarded growth, and
soft teeth. In adults a vitamin D deficiency can result in osteomalacia, softened bones, spontaneous
fractures, and tooth decay. Those at risk for deficiency include infants, elderly, dark skinned individuals,
those with minimal sun exposure, fat malabsorption syndromes, inflammatory bowel diseases, kidney
failure, and seizure disorders.
Toxicity: Hypervitaminosis D is not a result of sun exposure but from chronic supplementation. Excessive
supplement use will elevate blood calcium levels and cause loss of appetite, nausea, vomiting, excessive
thirst, excessive urination, itching, muscle weakness, joint pain and disorientation. Calcification of soft
tissues can also occur.
Sources: Sunlight, fortified foods, mushrooms, salmon, mackerel, sardines, tuna, eggs
More on Vitamin D here: All About Vitamin D
Vitamin E (tocopherol)
Deficiency: Only noticed in those with severe malnutrition. However, suboptimal intake of vitamin E is
relatively common.
Toxicity: Minimal side effects have been noted in adults taking supplements in doses less than 2000
mg/day. There is a potential for impaired blood clotting. Infants are more vulnerable.
Sources: Green leafy vegetables, almonds, sunflower seeds, olives, blueberries, most nuts, most seeds,
tomatoes, avocado
Vitamin K
Deficiency: Tendency to bleed or hemorrhage and anemia.
Toxicity: May interfere with glutathione. No known toxicity with high doses.
Sources: Broccoli, green leafy vegetables, parsley, watercress, asparagus, Brussels sprouts, green beans,
green peas, carrots
Why is an adequate mineral intake so important?
Mineral deficiencies can create or exacerbate chronic health conditions.
5 macrominerals
Calcium
Deficiency: Long-term inadequate intake can result in low bone mineral density, rickets, osteomalacia and
osteoporosis.
Toxicity: Will cause nausea, vomiting, constipation, dry mouth, thirst, increased urination, kidney stones
and soft tissue calcification.
Sources: Dairy, green leafy vegetables, legumes, tofu, molasses, sardines, okra, perch, trout, Chinese
cabbage, rhubarb, sesame seeds
Phosphorus
Deficiency: Very rare. Those at risk include premature infants, those who use antacids, alcoholics,
uncontrolled diabetes mellitus and refeeding syndrome.
Toxicity: Very rare. May result in soft tissue calcification.
Sources: Legumes, nuts, seeds, whole grains, eggs, fish, buckwheat, seafood, corn, wild rice
Potassium
Deficiency: Not a result of insufficient dietary intake. Caused by protein wasting conditions. Diuretics can
also cause excessive loss of potassium in the urine. Low blood potassium can result in cardiac arrest.
Toxicity: Occurs when the intake of potassium exceeds the kidneys capacity for elimination. Found with
kidney failure and potassium sparing diuretics. Oral doses greater than 18 grams can lead to toxicity.
Symptoms include tingling of extremities and muscle weakness. High dose potassium supplements may
cause nausea, vomiting and diarrhea.
Sources: Sweet potato, tomato, green leafy vegetables, carrots, prunes, beans, molasses, squash, fish,
bananas, peaches, apricots, melon, potatoes, dates, raisins, mushrooms
Magnesium
Deficiency: Very rare due to abundance of magnesium in foods. Those with gastrointestinal disorders,
kidney disorders, and alcoholism are at risk.
Toxicity: None identified from foods. Excessive consumption of magnesium containing supplements may
result in diarrhea (magnesium is a known laxative), impaired kidney function, low blood pressure, muscle
weakness, and cardiac arrest.
Sources: Legumes, nuts, seeds, whole grains, fruits, avocado
Salt (sodium chloride)
Deficiency: Does not result from low dietary intake. Low blood sodium typically results from increased
fluid retention. One may notice nausea, vomiting, headache, cramps, fatigue, and disorientation.
Toxicity: Excessive intake can lean to increased fluid volume, nausea, vomiting, diarrhea and abdominal
cramps. High blood sodium usually results from excessive water loss.
Sources: Any processed foods, whole grains, legumes, nuts, seeds, vegetables
9 microminerals
Iron
Consume iron rich foods with vitamin C rich foods to enhance absorption.Iron
Deficiency: Anemia with small and pale red blood cells. In children it is associated with behavioral
abnormalities.
Toxicity: Common cause of poisoning in children. May increase the risk of chronic disease. Excessive
intake of supplemental iron is an emergency room situation. Cardiovascular disease, cancer, and
neurodegenerative diseases are associated with iron excess.
Sources: Almonds, apricots, baked beans, dates, lima beans, kidney beans, raisins, brown rice, green leafy
vegetables, broccoli, pumpkin seeds, tuna, flounder, chicken meat, pork
Zinc
Zinc deficiency results in decreased immunity and increases the susceptibility to infection.
Supplementation of zinc has been shown to reduce the incidence of infection as well as cellular damage
from increased oxidative stress. Zinc deficiency has also been implicated in diarrheal disease,
supplementation might be effective in the prophylaxis and treatment of acute diarrhea.
Deficiency: Symptoms include growth retardation, lowered immune statue, skeletal abnormalities, delay in
sexual maturation, poor wound healing, taste changes, night blindness and hair loss. Those at risk for
deficiency include the elderly, alcoholics, those with malabsorption, vegans, and those with severe
diarrhea.
Toxicity: Symptoms that result are abdominal pain, diarrhea, nausea, and vomiting. Long-term
consumption of excessive zinc can result in copper deficiency.
Sources: Mushrooms, spinach, sesame seeds, pumpkin seeds, green peas, baked beans, cashews, peas,
whole grains, flounder, oats, oysters, chicken meat
Copper
Deficiency: Relatively uncommon. Clinical sign is hypochromic anemia unresponsive to iron therapy.
Neutropenia and leucopenia may also result. Hypopigmentation of skin and hair is also noticed. Those at
risk for deficiency include premature infants, infants fed only cow’s milk formula, those with
malabsorption syndromes, excessive zinc consumption and antacid use.
Toxicity: Rare. Symptoms include abdominal pain, nausea, vomiting, and diarrhea. Long-term exposure to
lower doses of copper can result in liver damage.
Sources: Mushrooms, green leafy vegetables, barley, soybeans, tempeh, sunflower seeds, navy beans,
garbanzo beans, cashews, molasses, liver
Chromium
Deficiency: Symptoms include impaired glucose tolerance and elevated circulating insulin
Toxicity: Generally limited to industrial exposure. Long-term supplement use may increase DNA damage.
Rare cases of kidney failure have also been documented.
Sources: Lettuce, onions, tomatoes, whole grains, potatoes, mushrooms, oats, prunes, nuts, brewer’s yeast
Fluoride
Deficiency: Increased risk of dental caries.
Toxicity: Children can develop mottled tooth enamel. Swallowing toothpaste with fluoride is typically the
cause of this problem. Symptoms include nausea, abdominal pain, and vomiting.
Sources: Water, tea, fish
Iodine
Deficiency: Impairs growth and neurological development. Deficiency can also result in the decreased
production of thyroid hormones and hypertrophy of the thyroid.
Toxicity: Rare and occurs in doses of many grams. Symptoms include burning mouth, throat and stomach.
Fever and diarrhea can also result.
Sources: Sea vegetables, iodized salt, eggs, strawberries, asparagus, green leafy vegetables
Selenium
Deficiency: Can cause limited glutathione activity. More severe symptoms are juvenile cardiomyopathy
and chondrodystrophy.
Toxicity: Multiple symptoms including dermatologic lesions, hair and nail brittleness, gastrointestinal
disturbances, skin rash, fatigue, and nervous system abnormalities.
Sources: Brazil nuts, mushrooms, barley, salmon, whole grains, walnuts, eggs
Manganese
Deficiency: Not typically observed in humans.
Toxicity: Generally from industrial exposure.
Sources: Green leafy vegetables, berries, pineapple, lettuce, tempeh, oats, soybeans, spelt, brown rice,
garbanzo beans
Molybdenum
Deficiency: Never been observed in healthy people.
Toxicity: More likely than deficiency. Still very rare.
Sources: Legumes, whole grains
What you should know about vitamins & minerals
Years ago, medical professionals noticed that peculiar disease states were directly related to food intake.
These diseases were found in the presence of adequate calorie and protein intake.
Scientists also noticed that these diseases were absent among people who consumed certain foods. For
example, sailors who consumed citrus fruits on long sea voyages did not develop scurvy.
Thus, researchers reasoned, there must be other important substances in the foods. Eventually, they
discovered that compounds only obtained from foods could prevent and cure these diseases.
Nutrient deficiencies in the general population
Nutrient deficiencies are common, usually from a poor diet overall, or from a reduced calorie intake. 68%
of the North American population is deficient in calcium, 90% in chromium, 75% in magnesium, and 80%
in vitamin B6.
Nutrient deficiencies are particularly common among populations such as the elderly, athletes (who have a
higher requirement for many nutrients), and people with low incomes (who may not consume as many
healthy foods).
When someone reduces food intake in an effort to drop body fat, they’re almost assured a nutrient
deficiency. Why? Because as food intake goes down, nutrient intake does too.
Vitamin solubility and absorption
Fat soluble vitamins are mostly absorbed passively and must be transported with dietary fat. These
vitamins are usually found in the portion of the cell which contains fat, including membranes, lipid
droplets, etc.
We tend to excrete fat soluble vitamins via feces, but we can also store them in fatty tissues.
If we don’t eat enough dietary fat, we don’t properly absorb these vitamins. A very low-fat diet can lead to
deficiencies of fat-soluble vitamins.
Water soluble vitamins are absorbed by both passive and active mechanisms. Their transport in the body
relies on molecular “carriers”.
Water soluble vitamins are not stored in high amounts within the body and are excreted in the urine along
with their breakdown products.
Mineral absorption
Our bodies and the foods we eat contain minerals; we actually absorb them in a charged state (i.e., ionic
state). Minerals will be in either a positive or negative state and reside inside or outside or cells.
Molecules found in food can alter our ability to absorb minerals. This includes things like phytates (found
in grains), oxalate (found in foods like spinach and rhubarb), both of which inhibit mineral absorption, and
acids. Even gastric acidity and stress can influence absorption.
Summary and recommendations
Vitamins and minerals play a role in normalizing bodily functions and cannot be made by the body (except
for vitamin D from the sun).
Adequate intake from food and/or supplements is necessary to prevent deficiency, promote optimal health,
improve nutrient partitioning and promote fat loss and muscle gain.
The interest in vitamin/mineral supplementation to prevent diseases and/or increase longevity comes from
the idea that supplementation is harmless. Yet, serious adverse events have been reported. Don’t
supplement unless you need to. Avoid supertherapeutic doses — doses greatly in excess of
recommendations.
If you use a vitamin/mineral supplement, look for one providing nutrients derived from whole foods. Make
sure this includes natural forms of vitamin E rather than the synthetic versions. Vitamin A should come
from precursors like carotenoids and not preformed retinoids.
Women still menstruating should probably include supplemental iron. Men typically do not need
additional iron (and in some men, it can be actively harmful).
Those suffering from malabsorption syndromes will need to adjust their micronutrient intake accordingly.
Those with limited sun exposure should investigate a vitamin D supplement.
Those on blood thinners should talk with their doctor before adding in supplemental vitamin K.
Those on a plant based diet might benefit from supplementing with iodine, vitamin D and vitamin B12.
Extra credit
A plant-based diet generally has a higher content of folic acid, vitamins C and E, potassium, and
magnesium. It generally has a lower content of vitamins B-12, D, calcium and iron.
Vitamin A is present in tears.
Vitamins necessary for energy releasing processes: Vitamin B1, B2, B3, B5, B6, biotin
Vitamins necessary for red blood cell synthesis: Vitamin B9, B6, B12
In some studies, supplementation with the mineral chromium has reduced total serum cholesterol,
triglycerides and apolipoprotein B and increased HDL-cholesterol.
The discovery of vitamins started the field of nutrition.
Earlier names for riboflavin (vitamin B2) were lactoflavin, ovoflavin, hepatoflavin and verdoflavin,
indicating the sources (milk, eggs, liver and plants) from which the vitamin was first isolated.
Prenatal multivitamin/mineral supplements are associated with a reduced risk of low birth weight infants
and with improved birth weight when compared with iron-folic acid supplements.
In observational studies (case-control or cohort design), people with high intake of antioxidant vitamins by
regular diet typically have a lower risk of heart attack and stroke than people who don’t consume enough.
Further resources
Postworkout Vitamins
Y2K Antioxidants
Antioxidants for Athletes
Passionate about nutrition and health?
If so, and you’d like to learn more about it, consider the Precision Nutrition Level 1 Certification. Our next
group kicks off shortly.
What’s it all about?
The Precision Nutrition Level 1 Certification is the world’s most respected nutrition education program. It
gives you the knowledge, systems, and tools to really understand how food influences a person’s health
and fitness. Plus the ability to turn that knowledge into a thriving coaching practice.
Developed over 15 years, and proven with over 100,000 clients, the Level 1 curriculum stands alone as the
authority on the science of nutrition and the art of coaching.
Whether you’re already mid-career, or just starting out, the Level 1 Certification is your springboard to
a deeper understanding of nutrition, the authority to coach it, and the ability to turn what you know into
results.

ORGANISATIONAL FEASIBILITY ANALYSIS

MANAGEMENT POWERNESS
Management has a great responsibility regarding the business startup we first have to manage the
team and then assign work area wise.because segression of duty mean we can easly assess the
work done schedule and on what extant work will done so far. additional staffing or for an
organization to restructure in order to accommodate the change. These are important
considerations as they may result in increased costs or require an organization to change its
practices and processes.The health basket online sales campaign is not anticipated to significantly
affect the organizational structure of the company. There are, however, several staffing additions
required to successfully implement the online sales campaign. All of these positions will work
with in departments and report to department managers.
Staffing Position of online Sales of health basket this full time position will lead sales staff
in identifying sales opportunities and converting these opportunities to actual sales. This
person will report to health basket Director of Sales and will work in health basket
headquarters. this full time position will lead marketing staff in identifying target customer
groups/markets and conducting online advertising/marketing efforts to maximize traffic to
health basket online marketplace.Health basket is intended to provide a high level
framework for implementation of the product or service being considered. This section is
not intended to include a detailed schedule as this would be developed during project
planning should this initiative be approved. This section may include some targeted
milestones and timeframes for completion as a guideline only.The health basket online
sales campaign is expected to take six months from project approval to launch of the e-
commerce platform. Many of the foundations for this platform, such as high- speed internet
and web server capability, are already available. The following is a high level schedule of
some significant milestones for this initiative:

Jan 1, 2020: Initiate Project

February 1, 20 20: Project kickoff meeting

March 1, 20 20: Complete online sales

through site design April 1, 20 20:

Complete testing of online sales site

June 1, 20 20:

Complete beta testing trials of online sales site

July 2, 20 20 Go live with site launch

Upon approval of this project a detailed schedule will be created by the assigned
project team to include all tasks and deliverables.

RESOURCE SUFFICIENCY
Resources are at the start are limited and we have manage these in budget.first of all we have to
developed a web page and then a application is also required and then we categorized our
product accordingly.
INDUSTRY / TARGET MARKET FEASIBILITY ANALYSIS
o INDUSTY
Basically if look out a industry our main aim is to put the seasonal product direct from the
land and bring it that freshness in front of our customer at reasonable arrange of price.

o MARKET
In the market when the product reach to us it will take almost 8 to 10 days so the taste and
pesticides also involved in the product.we provide a hastle free palteform on which you can
easily access our product at you home and to avoid to go to rushy area and to buy fruits and
vegetables which was not a hygienic we provide you as your requirement that fruits and
vegetables at your door steps.

o TARGET MARKET CUSTOMER

Target marker customer are specially those whose done much time and they are not
to takes fruits as they have a requirement of their needs To bring comfort in the life of people in
their busy urban life by providing them hustle free home delivery service of fresh fruit and
vegetable in a reasonably affordable price and getting them rid of the constant worry of finding
fresh and free from pesticide and other chemicals used by local vendors that destroy the health
benefits of fruits. We believe in providing healthy fruits and vegetables and freshness in life with
better food so that people live a better healthy life. Health basket will implement a customer e
mailing list in order to send product promotions, sales advertisements, and other special offerings
to customers who register. Additionally, health basket will offer referral incentives to customers
who refer our products to friends and family in order to provide additional incentives. Health
basket will also maintain a customer database in order to determine its target customer groups
and geographical regions. Health basket will research marketing intelligence providers to
determine the benefits and costs of purchasing customer information for bulk email campaigns as
well. Another important consideration of health basket online marketing strategy is cost.
Electronic marketing communication costs are very small in comparison to direct mail marketing
which health basket currently utilizes. However, we expect the additional revenue from online
sales to greatly outweigh these additional electronic marketing costs.
o CHARACTERISTIC OF INDUSTRY ATTRACTIVENESS
These are the following characteristic which are requires to grow of
usually every industry
– Are early rather than late in their life cycle
– Are fragmented rather than concentrated
– Are growing rather than shrinking
– Are selling products and services that customers “must have” rather than “want
to have”
– Are not crowded
– Have high rather than low operating margins
– Are not highly dependent on the historically low price of key raw materials
– Are young rather than old

FORCES MODEL DIAGRAM

COMPETAROR ANALYSIS
There are three main competator which are to be considered;

Direct competitor
No one is our direct competitor in this industry because our product and our service and
our idea is unique so we are only one who have this types of idea ever.

In Direct Competitor

Our indirect competitor is Daraz and Ali Baba but they are not in the similar product so
these are indirect competitor and in fruit juices fun Nestle Shazan and in medical industry
and insurance jubilee and other give support to us.

Future competitor

In future if we are not to maintain our product then may be some one new entrance give
us challenges to us .so we have to formulate our strategy accordingly to restrict new one
to enter in this industry.

COMPETAROR ANALYSIS GRID;

This our analysis which was made on the feature of our products and
services;
Name Health basket Daraz Ali baba
Product feature Advantages Even Disadvantages
Engagement with Advantages Even through add Disadvantages
customer
Health basket
Fun juices Advantages Disadvantages Disadvantages
industry
Medical Advantages Disadvantages Disadvantages
assistance
Insurance Advantages Even Disadvantages
Applications Even Even Even
FINANCIAL FEASIBILITY ANALYSIS
FINANCIAL MANAGEMENT

• It deals with two activities: Raising money and managing a company’s

• finances in a way that achieves the highest rate of return….

– Financial feasibility

• It is a preliminary financial assessment

 Web page
 Web application
 Team member salary on area designated
 Buying of fruits and vegetables
 Storage fridge
 Bike rider
 Whole sale list knowledge
 Publicity expenses
 Head office
 Rent
 Split AC
 Tables
 Chair
 Carpet
 Other expenses
 Juices pulps
 Plants
 Medical doctors
 Insurances
ISSUE TO BE CONSIDERED IN FEASIBILITY ANALYSIS

– Issues to be considered in financial feasibility

• Total start up cash

Sr Descriptions No of Amounts
# items
1 Web page 1 80000
2 Web application 1 20000
3 Team member salary 10 10@10000=
on area designated 100000

4 Buying of fruits and 10 kg 15000

vegetables
5 Storage fridge 1 100000
6 Bike 3 20000@3=60000
7 Whole sale list ------- ----------
knowledge
8 Publicity expenses 100000

9 Head office 80000

10 Rent 50000
11 Split AC 2 130000

12 Tables 2 30000
13 Chair 6 20000
14 Carpet 15*15 10000

15 Other expenses 200000

16 Juices plups 5000 pkts 5000*250=1250000

Plants 1 400000
17
18 Color used in juices 1000 pkts 1000*30=30000

19 Medical doctors 2 150000

 20 Insurances policy
21 Packages cost 310000
Total estimation 3000000

FUNDING OF RESOURCES
Actually we have almost 50% of investment and remaining we wants to offer to market at
reasonable profit margin or take money from other financial institution from markets.

– Equity Financing = 50%

– Debt Financing = 50%

PRO FORMA STATEMENT ON OUR PROJECTIONS

REVENUE GENERATION TARGET

50 basket customer pay monthly profit 6000@100=600000 per month

Juices from revenue =300000 per month

Insurances target =150000 per month

Revenue from medical =200000 per month

Total revenue per month =1250000

Deprication Method

10% on amortization on web at strightline bases

OPERTAING COST AND EXPENSES

Rent expenses 130000 per month

Advertising expenses 200000 per month

Other expenses 400000 per month

Salary expenses 310000 per month

TOTAL OPERATING EXPENSES RS 1040000/- PER MONTH

&PER YEAR EXPENES ARE RS 12480000/-

INCOME STATEMENT

OF HEALTH BASKET AS A PROFORMA IN RUPEES

Revenue 375000000

COST OF SALE (3000000)

GROSS PROFIT 34500000

OPERATING EXPENSES (31200000)

DEPRICATION 1000

TAXES -------

NET PROFIT 33000

BALANCE SHEET OF HEALTH BASKET AS A PROFRAMA
STATEMENT
CASH FLOW OF HEALTH BASKET PERFORMA
Operating cash flow is the cash that a company generates as a result of normal business
operations. It is arguably a better measure of a business's profits than is earnings because a
company can show positive net earnings (on the income statement) and not be able to pay its
debts. It is cash flow that pays the liabilities.

It Can be calculated as

Operating Cash Flow = Earnings After Tax + All Non Cash Expenses

OR

Operating Cash Flow = EBIT + Depreciation - Taxes

Year 1

Net Profit after Tax 33000

Add Depreciation 1000
Net Cash Flow 34000

Total Investment - Net Cash Flow

CAPITAL BUDGETING TECHINIQUE

Capital Budgeting is the process of identifying, evaluating, and implementing investment
opportunities. Different Capital Budgeting Techniques are used to evaluate the investment
decisions.
 o PAY BACK PERIOD
The payback method simply measures how long (in years and/or months) it takes to recover the
initial investment.

Computation

Estimate the Operating cash flows

Subtract the future cash flows from the initial cost until the initial investment has been recovered

Decision Rule – Accept if the payback period is less than some preset limit
o NET PERSENT VALUE
For IRR we have to calculate the NPV at 30%

Here we have the calculation of NPV30% is here

Net Present Value At 15% is 2456938

&

Net Present Value At 30% is 87641

Now we have to calculate IRR on the bases of npv

INTERNAL RATE OF RETURN
The Internal Rate of Return (IRR) is the discount rate that will cost of investment with the
present value of the cash inflows. IRR is the return that makes the NPV = 0

Decision Criteria
If IRR > cost of capital, accept the project

If IRR < cost of capital, reject the project

If IRR = cost of capital, technically indifferent

Now we have a formula to calculate IRR on two npv projection of our business

FORMULA

NPVL

IRR = L+ (-----------X(H-L))
NPVL -NPVH

IRR =INTERNAL RATE OF RETURN

L = RATE OF CALCULATION AT LOW RATE

H= RATE OF CALCUALTION AT HIGH RATE

NPVH =NET PRESENT VALUE AT HIGH RATE RETURN

NPVL =NET PRESENT VALUR AT LOW RATE RETURN

NOW WE HAVE TO CALCULATE IRR BY PUTTING VALUE IN THE
FORMULA

OUR FEASILBILITY REVIEW