Economics Analysis

To fully appreciate the context of nutrition economics, it is necessary to be aware of the specific
characteristics of food. Food is, in the first place, the source of macro- and micronutrients for
humans. However, the complexity of food and its interactions with multiple interdependent
genetic, physiological, metabolic, and psychological processes that have an impact on human
physical functioning and psycho-social well-being requires a comprehensive approach, different
from the pharmaceutical field, typically targeted to specific functions. Food products have to be
distinguished from classical pharmacological treatments.

Looking at the impact of nutrition benefits on the public sector budget is timely and it will need
to be broadened out in order to address it from a true societal perspective. This means that all
related costs and involved resources should be quantified, no matter who pays for them.
Typically, in economic evaluations of health care interventions, a distinction is made between
direct and indirect costs, and between costs incurred inside and outside the health care sector

The WHO asserts that the global food price crisis threatens public health and jeopardizes the
health of the most disadvantaged groups such as women, children, the elderly and low-income
families. Economic factors play a crucial role and could affect personal nutrition status and
health. Economic decision factors such as food price and income do influence people's food
choices. Moreover, food costs are a barrier for low income-families to healthier food choices.
Several studies indicate that diet costs are associated with dietary quality and also food safety.
Food prices have surged over the past couple of years and raised serious concerns about food
security around the world. Rising food prices are having severe impacts on population health and
nutritional status. Therefore, people who change their diet pattern for economic reasons may
develop a range of nutritionally related disorders and diseases, from so-called over-nutrition to or
with under-nutrition even within the one household. This is likely to increase with growing food
insecurity. Presently, economics is not integrated with mainstream nutrition science or practice,
other than in "home economics", but it can enable greater understanding of how socioeconomic
status may interplay with human nutritional status and health and how these situations might be
resolved. Collaborative, cross-disciplinary nutritional economics research should play a greater
role in the prevention and management of food crises.
Commercialization

Commercialization is the process that allows businesses to raise and solve problems of new
products and bring them to the market. It helps companies decide when to launch a certain
product by reviewing numerous factors influencing or delaying a launch. There might be
multiple factors affecting a product, like unfavorable market conditions or inquiries requiring
some changes.

Firms make some critical choices and strategic decisions. One of the essential parts of the
process is deciding where to launch. Companies choose whether to bring their product to a local,
national, or international market. They also take into account the resources available, such as
operational capacities and capital. Business leaders also conduct marketing research to define
their primary consumer group.

The list comprises of various commercialization strategies that we can use for our business idea.
These strategies will help us to attract more people toward our field and help to convert new
visitors into long-time patients/customers. We are also offering the help that you need so that our
career gets noticed and known. Dive in the list below, and understand the practical details of the
Nutritionist Business

Marketing Strategy.

INBOUND MARKETING

In simple words, the Inbound Marketing Strategy is simply a way of engaging with
people and potential patients or customers in such a manner to have a positive impact upon them
about you and our Business. The three basic tenets of inbound marketing are: Attract, Delight,
and Engage.

●How to Attract? To make more people know about our Nutritionist Business, we will employ a
few techniques such that we can attract the ones who are interested. The creation of content
regarding our business is an integral part of the attracting strategy. We will mediate word about
our services to the ordinary people through the construction of Blogs, Websites, Social Media
Posts, Pages, and other content offers.

How to Engage? After having attracted the attention of a considerable number of people, we will
naturally want them to stick around. Engaging strategies as a part of Inbound Marketing involves
methods in which we can stay in positive and constant touch with our customers. These include
talking to them over live-chat, online talk-rooms, email, voicemail, etc. The engaging strategies
help the customers to build trust in you and our Business to create a long-lasting and impactful
bond.

How to Delight? The delighting strategies are the last component which helps us to conclude our
campaign of inbound marketing. The delighting strategies come into action long after the first
two sets of policies have successfully created their desired results. In order to ensure the well-
being of our customers and to ensure that they are very positively reaping the benefits of our
Business, we need to put the delighting strategies to work. As a part of our Nutritionist Business
Inbound Marketing Strategies, we help the client in the following ways –

Strategies to Attract

●CREATING CONTENT

As mentioned earlier, creating content is the primarily thing to do to promote our Business. The
content is the main element because it is the crux of our marketing strategy. On the basis of the
quality and kind of content, the people will determine whether to engage with you further or not.
The content can come in several mediums. We can assist you in several ways to generate content
for our Nutrition Business.

Blogs and Websites:

We will create blogs for our Nutrition Business. The site may contain intermediary blogs. We
may create separate blogs as well, about our nutrition-related information. By creating an
attractive looking blog with the correct theme and detailed subsections, new visitors will
increase. This will not only help in gaining a new audience but will also ensure the old audience
will come back. we will be picking relevant topics associated with our Nutrition Business in
order to keep our blogs and the website updated periodically.

Information Brochures and Online Guides:

By putting out information brochures, online guides, and other downloadable content (such as
online leaflets, prospectus, e-books), the audience will be able to save and convey information
about our Business. We will make these content available for download. The audience may visit
our blog/website and decide to download our brochure for future reference. They can further
share these brochures with their friends and family. This way, our audience span increases. By
attaching these particular downloadable items directly to the blogs and websites will help the
audiences to download them right away.

Strategies to Engage

●SOCIAL MEDIA MARKETING

Social media marketing can fall under both attracting and engaging strategies. However, we have
included it under strategies to engage since it is more useful in engaging the audience than in
attracting them. The audience will read our website and our blog posts. Suppose they like our
nutrition business and blogs and want to associate with us further. Where and how can they do
that? Connecting to them over social media is the solution. Social Media marketing enables users
to connect to our Business across various social media sites. In this way, the audience can follow
our daily updates regarding our nutrition business; they can also engage with us beyond our
website and blogs. We can move to Facebook and Instagram to create a business page for
ourselves. These two platforms are the largest networking sites; we will be connecting with our
audience over Twitter, LinkedIn, Vine, or Tumblr. We provide a number of social media
marketing plans. Under these plans, we can schedule and post content on our social media pages.
Schedule posting will help in modifying the algorithm in such a manner that our posts will
appear first in the user's media feed. Schedule posting will also help our audience to stay updated
on our nutritionist business events and to occur.

●VIDEOS AND VLOGS

Often, the audience might not be interested in reading what we want to say. They might be in a
hurry and end up not reading our elaborate declaration about our clinic or nutrition business. We
are required to convey our message to them in a short, compact, and brief manner. Creating
vlogs and video messages are the way to do that. We will be condensing our news in script
format. This way, the audience will get to know what we want to convey over a shorter period.
Moreover, engaging with our audience over videos makes them feel personally addressed. They
feel like they are in a conversation. This psychological factor helps further in keeping our
audience rooted to our services.

●FEEDBACK MESSAGES

we can send out feedback messages to our audience via SMS or post or Emails. The purpose of
these messages is to ask for their feedback regarding our services provided. Based on their
feedback, you can improve our services in order to generate a more positive response.

Offline Marketing Strategies

These are also known as outbound marketing strategies.

●COLLABORATION

To expand our existing audience, we can go for collaboration. Collaboration means partnership;
we can establish a partnership with our peer nutritionists or with other firms in order to reach a
broader audience. We can curate for you relevant partnership programs. We can plan and
organize our partnerships with other firms. As a nutritionist, we can collaborate with leading
medical associations, healthcare centers, health organizations, etc.

●WORD OF THE MOUTH

This is the most traditional, conventional, and widely used method of advertising our Business.
By providing useful services to our already existing customers/ patients, we can satisfy them by
adhering to their needs. This may lead them to recommend our clinic to their friends, family, and
relatives Word of mouth travels everywhere. However, we need to remain consistent with our
services.

Hence, these were a handful of methods via which we can use to grow, strengthen, and nurture
our business.