NEED FOR A NEW PRODUCT

• To meet the requirements of customers

• To continue in business for a long time

• Too much competition in the existing product lines

• Reduction in profit margins

• Survival & Growth strategy of an organization

Empathy Define

Ideate Prototype

Test Launch
 PRODUCT LIFE CYCLE

Phase 1 - Product Development

Phase 2 - Introduction / Launch

Sales & Profit
Sales
Phase 3 - Growth

Phase 4 - Maturity
Time
Product
Phase 5 - Decline Development Introduction Growth Maturity Decline Empathy

Ideate
Define

Prototype

Test Launch
 PRODUCT CYCLE
Design Definition Collecting relevant design
Design Need
specification, & requirements information and feasibility study

Design
Design
Communication Design Design Design Design
Modeling and
and evaluation optimization Analysis Conceptualization
simulation
documentation Analysis CAD PROCESS Synthesis

Production Planning

Process Order material

Quality
Planing Production Packaging Shipping
Design & procurement of control
new tools
Empathy Define

NC, CNC, DNC programming Marketing

CAM PROCESS Ideate Prototype

Test Launch
 PRODUCT CYCLE IN MANUFACTURING
Need Product Preparing
Design
Forecast Concept part prints

Order
Customer Order Process
Material &
Feedback Tooling Planning
Machine

Scheduling Establishing
Tool
Marketing Manufacturing Work
Tryout
operations Standards

Quality Actual Empathy Define

Control Production Ideate Prototype

Test Launch
 PRODUCT CYCLE IN AN COMPUTERIZED ENVIRONMENT

Geometric Finite Element

Modeling Analysis
Need Product
Forecast Concept Computer Product Computer
Aided Design Simulation Aided Drafting

Order New Computer Aided Computer Aided Tool Manufacturing

Customer Equipment Process Planning Tool Design And Tryout
Feedback
Material Computer Aided CNC Computer Aided
Computer Aided
Requirement Part Programing Work Standards
Scheduling
Marketing planning Generation

CNC Machines Robots and other Material

Handling Equipment's

Computer Aided Actual Empathy Define

Inspection & QC Production Ideate Prototype

Test Launch
 DEFINITION SEQUENTIAL ENGINEERING

Sequential engineering is a type of engineering

production method where a project is completed in a linear
format. In sequential engineering, each step is worked on in
a certain order.
All attention is put toward completing the first step of the
project until it is complete. Once the first step is complete,
the engineering team will then move on to the second step
of the project. Empathy Define

Ideate Prototype

Test Launch
 SEQUENTIAL ENGINEERING

Traditional / Over-the-wall

Empathy Define

Ideate Prototype

Test Launch
 DEFINITION C.E

A systematic approach to the integrated, concurrent

design of products and their related processes, including
manufacture and support.
This approach is intended to cause the developers, from
the outset, to consider all elements of the product life cycle
from conception through disposal, including quality, cost,
schedule, and user requirements.
Empathy Define

THE ROLE OF CONCURRENT ENGINEERING IN WEAPONS SYSTEM ACQUISITION

Ideate Prototype

Test Launch
 C.E

QP
Data
management &
Communication
Needs

Assembly Purchase

CE
Cost
Manufacturing
Accounting

Marketing
Material
&
Control Sales
Material Empathy Define

Handling Ideate Prototype

Test Launch
 ELEMENTS

 Personal – Team formation & Training

 Multi Functional & Cross Disciplinary

 Process – Open to change

 Technology – S/W, H/W & Networking

Empathy Define

Ideate Prototype

Test Launch