Digambar D.

Lohakare
TY-BMS(Marketing)
Exam seat no 2117
Roll No. 24
Chain operating Worldwide.
 EARLIER HISTORY
• Started as a franchisee with named DOMINICKS in 1960.
Later on named as DOMINO’S in 1965.
• In 1970 faced heavy Losses , hence in year 1973,
guaranteed order in 30 minutes.
• In 1978, established more than 200 stores in US only. 1st
Wholly owned Subsidiary in Canada .
• Today operating in more than 80 Countries.
• India is 2nd big market after U.S.
 7P’S OF DOMINO’S

• 1.Product : Localized flavors + • 4.Place : Largest Network across the

Different size. World. Covers 70% Area in India.
• 2.Price : Reasonable prices and • 5.People : Large Number of trained
seasonal offers + 30 minutes delivery employees Serving Young adults, Families,
policy. Business People,etc.
• 3.Promotion : Advertising, sales • 6.Process : Provides Home Delivery
promotion, publicity, etc. facility.

7.Physical Evidence : Tangible Evidence of the Service.

 SWOT ANALYSIS

1.Strengths :
• Leader in Mobile Ordering.
• Strong Distribution network.
• Brand Reputation and Market share.
• Customer Loyalty and Experienced employees.
 SWOT ANALYSIS

2.Weaknesses
• Over Dependency on Supply chain Business segment.
• Legal Proceedings.
 SWOT ANALYSIS

3. Opportunities
• Lower Interest Rates.
• Health conscious eatables.
• New customers via Social media marketing.
 SWOT ANALYSIS

4.Threats
• Currency Fluctuations.
• Competition level.
 CURRENT TRENDS

• Recognized world Leader in Pizza Delivery.

• 2 pizza’ s @ ₹99 each , medium pizza @ ₹199.
• 7th time online order – free Pizza
• 50% off.
• Online promotion through video games.