PRINCIPLES OF FORM AND DESIGN

POINT LINE PLANE GRADATION RADIAL

GEOMETRIC ORGANIC VOLUME REPETITION RHYTHM

STATIC ACTIVE/DYNAMIC SYMMETRY ASYMMETRY GROUPING

TENSION TENSION SPACE/PLACEMENT SPACE/SCALE SCALE

NEGATIVE/POSITIVE TRANSPARENT OPAQUE LAYERS DIRECTION

TEXTURE GESTURE PATTERN FIGURE/GROUND FIGURE/GROUND

AMBIGUOUS REVERSIBLE
 PRINCIPLES OF FORM AND DESIGN

GOLDEN RATIO RULE OF THIRDS

1.61803399 align focal point to
GRID MODULAR GRID
GOLDEN RECTANGLE one of the four circles

HIERARCHY HIERARCHY HIERARCHY HIERARCHY

WEIGHT AND SCALE WEIGHT AND SCALE COLOR CONTRAST SHAPE CONTRAST

GESTALT PRINCIPLES OF GROUPING

PROXIMITY PROXIMITY SIMILARITY CONTINUITY

CLOSURE AREA SYMMETRY