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27, 2020
Exercise 1
Revenue. 20,000,000
Revenue. 22,000,000
Before Campaign
Contribution margin ratio = Contribution margin/ Selling price
= 12,000,000/20,000,000
= 0.6
= 8,333,333
= 11,666,667
After campaign
= 13,200,000/22,000,000
= 0.6
= 9,166,667
= 12,833,333
Exercise 2
=(1,600,000-1,200,000)/1,600,000
= 400,000/1,600,000
= 0.25
= 960,000
= 640,000
Exercise 3
= (25-10)/25
= 15/25
= 0.6
= 300,000/0.6
= 500,000
= (300,000+100,00)/0.6
= 400,000/0.6
= 666,667
1.
2. Reorder point = Maximum daily usage x Maximum lead time days
= 35x20
= 700
(Note: 12,600/360=35)
3. Safety stock = (Maximum daily usage x Maximum lead time in days) - (Average
daily usage - Average lead time in days)
= 1,050-700
= 350
= 35 x 30
= 1,050
4.
5. To get the order total cost:
= (24,000/400) x 38.40
= 60 x 38.40
= 2,304