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  • Project Work - Designing Identity of Your Brand: Aid 1 - Brand Attributes: Apple Example

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    Niswarth Tola
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    This document provides guidance on designing the identity of a brand. It instructs the reader to think about defining the brand's scope by naming 5 other products it could expand to, identifying the brand's key attributes, what sets it apart from others through qualities like quality, innovation and trust. It also asks the reader to revisit the brand's personality, name, and symbol, and to conceptualize its identity whether as a person, product, organization or symbol. The reader is asked to submit a drawing of the brand dimensions and define the brand's essence in a single thought that captures its soul.

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    This document provides guidance on designing the identity of a brand. It instructs the reader to think about defining the brand's scope by naming 5 other products it could expand to, identifying the brand's key attributes, what sets it apart from others through qualities like quality, innovation and trust. It also asks the reader to revisit the brand's personality, name, and symbol, and to conceptualize its identity whether as a person, product, organization or symbol. The reader is asked to submit a drawing of the brand dimensions and define the brand's essence in a single thought that captures its soul.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    9 views1 page

    Project Work - Designing Identity of Your Brand: Aid 1 - Brand Attributes: Apple Example

    Uploaded by

    Niswarth Tola
    This document provides guidance on designing the identity of a brand. It instructs the reader to think about defining the brand's scope by naming 5 other products it could expand to, identifying the brand's key attributes, what sets it apart from others through qualities like quality, innovation and trust. It also asks the reader to revisit the brand's personality, name, and symbol, and to conceptualize its identity whether as a person, product, organization or symbol. The reader is asked to submit a drawing of the brand dimensions and define the brand's essence in a single thought that captures its soul.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Project Work - Designing identity of your brand

    Prep. Time – 30 minutes


    Submission – Yes
    Think about:
    - Define your brands scope.(Your brand will expand to what other products?Name 5)
    - What are your brand’s attributes?
    - What sets your brand apart – quality, innovation, trust?
    - Revisit your brand’s personality, brand name and brand symbol. Define.
    - Conceptualize your brand identity – person, product, organization and/or
    symbol (One or combination).
    - Define your brand essence. (Single thought that is the soul of your brand.)
    Submit: Draw brand dimensions.
    Aid 1 – Brand Attributes: Apple example

    Aid 2 – Brand dimensions

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