PRATHAM USA READATHON 2020

WHAT IS THE READATHON?

Pratham USA Readathon encourages
children in the US to read books while giving
them the opportunity to help less fortunate
children in India learn to read.

Your small but significant contributions

through the Readathon will enable Pratham
to continue providing educational content
and virtual outreach to underprivileged
children who have been adversely affected Watch and share
this video of our
by the COVID-19 crisis. . previous readers!

Pratham USA Readathon 2020

 OUR PROGRAMS
WHAT IS PRATHAM?
In 1995 Pratham was founded to ensure that every
child has access to a quality education.

Across India in 2019, Pratham enabled:

- 16.6 million underprivileged children build
foundational skills in reading, writing and counting.
LITERACY AND LEARNING SECOND CHANCE
- 26,000 underserved youth acquire vocational skills
to get entry level jobs in 7 industries.

-3,700 disadvantaged women get a second chance

to earn their high school diploma.

Pratham USA is a 501(c)(3) charity with 14 chapters

in the United States that raise awareness and
mobilize financial resources for Pratham’s work in
India. www.prathamusa.org
VOCATIONAL TRAINING ANNUAL STATUS OF
EDUCATION REPORT

Pratham USA Readathon 2020

WHY PARTICIPATE?

BENEFITS OF PARTICIPATING IN
PRATHAM USA READATHON

● Hone leadership qualities and build self-esteem.

● Improve communication, organizational and
time management skills.
● Develop empathy, compassion and a spirit of giving
back.
● Encourage civic responsibility & community service
as a global citizen.
● Opportunity to reach out to a network of family,
friends and neighbors.
● Help less fortunate children in India in a direct and
positive way.
● Appreciate the many blessings in life and the
benefits of education.

Pratham USA Readathon 2020

WHY PARTICIPATE?

BENEFITS OF READING
● Academic progress and proficiency

● Expanded vocabulary and language skills

● Increased knowledge of interesting subjects

● Improved comprehension and concentration

● Enhanced imagination and creativity

● Ability to travel and explore the world from

home

Pratham USA Readathon 2020

HOW CAN I PARTICIPATE?

You can become a...

› READER, who reads books and raises money

for the less fortunate kids in India
› COORDINATOR, who reads, raises money
and also leads a team
› MENTOR, who heads the Readathon in his
or her community
› SPONSOR, a business or individual that
provides matching funds for the Readathon

› DONOR, who supports and encourages

readers with a donation

Pratham USA Readathon 2020

 HOW DO I SIGN UP?
Register for Pratham USA Readathon 2020
● Click here and follow the instructions to join
the Readathon
● Create an account if you don't already have one.
● You can personalize your page with your photos
and your story.
● Share your page link with friends and family.
● Check your inbox for updates from
GoFundme.

Once you signed up, you may set your goals for
yourself such as:

● How many books will you read?

● How many children in India do I want to
help?

● How many and who can I ask to make a

donation on my page?

Pratham USA Readathon 2020

WHAT DOES A
COORDINATOR DO?

Readathon Coordinators read books and

raise funds, and they also:

› Lead teams of three or more readers.

› Recruit readers for their team.
› Assist readers as and when needed.
› Motivate readers and monitor their
team’s progress.

BENEFITS OF VOLUNTEERING
● Gain valuable communication skills
● Improve organizational and
time management skills
● Develop leadership qualities
● Engage in community service
● Build your resume

Pratham USA Readathon 2020

WHAT IS THE ROLE OF A MENTOR?

Mentors lead the Readathon in their community. They

are responsible for:

› Recruiting readers, coordinators and sponsors.

› Setting fundraising goals for their chapters.
› Conducting in-person and digital outreach,
and building awareness of the program.

› Identifying sponsors to boost or match donations.

And most importantly, mentors ensure the success of
their respective Chapter’s Readathon by motivating
readers, coordinators and parents!

With Pratham's Teaching at the Right

Level methodology, an underprivileged
child in India can learn how to read
within 40 days.

Pratham USA Readathon 2020

TIPS FOR READATHON MENTORS
Here are some ideas for running a successful Readathon:
› USE the Readathon platform and get familiar with it.
› CONTACT parents and groups likely to be interested.
› PLAN a Readathon Kick-Off Event (maybe virtual this year).
› CONNECT with other Readathon Mentors to share ideas.
› ENCOURAGE Readers and Coordinators to Read and Reach
Out.

› CELEBRATE Success and Thank Everyone involved.

› SPREAD the word through social media and @prathamusa
HAVE FUN and help Children in the US and
India
For discussion

Check out these

elementary schools.
Are these different
from yours?

Pratham USA Readathon 2020

SHOW YOUR SUPPORT BY
BECOMING A SPONSOR

Becoming a Readathon sponsor enables you

to build relationships within your
community and gain exposure for your
business, while also supporting the great
cause of child education..

Sponsors encourage readers to read more

books and try harder, and donors to donate
more, thereby increasing the total amount of
funds raised, so Pratham can teach more
underprivileged children in India How to
Read.

Pratham USA Readathon 2020

DONATE TO THE READATHON
› Make a safe, secure, online donation.
› Encourage and reward the efforts of a child you
know.

› Help a child in India learn basic reading,

writing and arithmetic through Pratham..
› Charity Navigator ranks Pratham USA in the top
3% of 1.5 million American charities.

› Over 88% of funds raised by Pratham USA go

directly to support our programs in India.

WHY PRATHAM?
Imagine being in fifth grade and not
being able to read or write! That’s the
plight of more than 50% of the fifth
graders in India. Pratham is using its
Teaching at the Right Level
methodology to change this statistic.”

Pratham USA Readathon 2020

Terms and Conditions of Participation

For further questions, please email us

readathon@prathamusa.org

Pratham USA
9703 Richmond Ave # 102
Houston, TX 77042

Tax ID: 76-0620808