Lcotplanbook

Public
Relations
Proposal:
The Literacy
Council of
Tyler
Purple Team
Table of Contents
Cover letter pg 3
Challenge pg 4
Situation Analysis pg 6
Goal pg 10
Focus Public #1 pg 11
Objective #1 pg 14
Strategies (Students) pg 15
Activities/Tactics (Students) pg 17
Objective #2 pg 22
Strategies (Volunteers) pg 23
Activities/Tactics (Volunteers) pg 25
Objective #3 pg 29
Strategies (Social media) pg 30
Activities/Tactics (Social media) pg 32
Objective #4 pg 36
Strategies (Traditional media) pg 37
Activities/Tactics (Traditional media) pg 39
Execution Timeline pg 41
Evaluation pg 43
Budget pg 46
Appendix pg 49
3
Whitney Patterson Purple Team
Literacy Council of Tyler. Public Relations Campaigns
P.O. Box 6662 3900 University Blvd.
Tyler, Texas 75711 Tyler, Texas 75799

April 29th, 2022
Dear Ms. Patterson,
Thank you so much for allowing us, the Purple Team, to work with your
organization. We have all learned so much through this project and working
with your organization has given us hands-on, real-world experience that will
be invaluable as we move forward in our careers after graduation.
Our team believes that the main problem your organization faces is a lack of
brand awareness. Not enough people in the East Texas area understand
what the literacy council does, and this is restricting your organization from
growing to its full potential. Taking this into consideration, we have spent the
semester developing a public relations campaign to promote your
organization throughout the community.
Our plan has four main components: gaining new students, recruiting new,
younger volunteers, boosting engagement on social media, and improving
relations with local news outlets. We are confident if you implement the
strategies and tools we have provided, the Literacy Council of Tyler will be
widely recognized throughout Tyler and the surrounding East Texas
communities.
If you have any questions for us or need help with anything in the future,
please feel free to contact any of us!
Sincerely,
Hannah Dunklin, Account Executive (903) 343-9088

Rachel Clayton, Research Director (903) 806-7142
Shelby Tompkins, Creative Director (903) 714-8318
Emma Charlo, Production and Communication Director (903) 658-4933
4
Challenge
5
We understand that the Literacy Council of Tyler has

a challenge that requires public relations expertise. The
organization needs to increase its brand recognition
and raise awareness in the community about the
services it provides. The Literacy Council of Tyler wants
to reach a larger audience through a public relations
campaign that focuses on brand recognition and
increasing the public’s awareness of the organization.
Many Tyler residents are unaware of the existence of

the organization or what it does. It has more than 200
volunteers, but most of them are older and either
retiring or cutting back on their hours. The Covid-19
pandemic has also dramatically reduced the number of
volunteers. To remedy this, it would like to increase its
volunteer base to include more young adults, but PR
assistance is needed in order for this to take place. The
LCOT would also like to network with more donors, but
are unsure of where to start.

Situation
Analysis
7
The Literacy Council of Tyler started in 1990 as

an adult basic literacy program. It soon started
working with other agencies in the area and began
offering ESL classes. This expanded its audience to
include more people. The organization not only
offers Basic Education and ESL classes, but it also
provides GED and Family Literacy classes, as well.
Anyone in the community can volunteer or become
a tutor, as long as they go through their training.
This can provide people with experience in the
education field. Its mission is to unlock everyone’s
potential with the power of education.
In 2020, the LCOT had 44 employees, more than

200 volunteers, and more than 2,000 students
utilized their services. The Literacy Council of Tyler
raises money annually to support all of its
programs and students. Last year it raised more
than $65,000. The Literacy Council of Tyler is its
own organization and is not affiliated with any
national program, although there are other literacy
councils in different cities.

The organization’s social media presence is weak on

most platforms. The strongest platform is its Facebook
page, where they have 3,005 likes. Over their last ten
Facebook posts, they have averaged 25 likes per post.
They post visual content in every post, which is good.
The majority of the organization’s posts are shared two
to four times and may have one or two comments. On
its Facebook page, they include a link to the LCOT’s
website, its phone number, and its address.
The next platform the LCOT uses the most is

Instagram. Its page, @literacy.council.tyler has 238
followers. The page is hard to search for because of the
periods in-between the words in its handle. Over the
last 10 posts, the LCOT has averaged about five likes
per post, with one comment on two of the posts. It
does not have its website linked in the bio, but it does
have its address linked, as well as its contact
information. The LCOT has not utilized the reels feature
on Instagram. The page has a total of 263 posts in all,
with six of these being videos. The LCOT’s Instagram is
mainly just reposting of Facebook posts, consisting of
pictures taken of students and some nice informational
graphics.

The other two platforms the Literacy Council of Tyler

are on are Twitter and LinkedIn. Its Twitter account is
not active; the last tweet was Mar 18, 2020. Its tweets
average about one to two likes, but the LCOT does have
400 followers. The organization’s LinkedIn account has
141 followers, but the organization does not post on
this platform. There is a good bio that summarizes who
the Literacy Council of Tyler is. An overview of its history
and its mission statement is included in the about
section. The LCOT also has its website linked on its
LinkedIn page.
The last time the LCOT was in the newspaper was

January 26, 2022. The article highlighted several
different charities and praised the literacy council for
helping people who did not complete high school gain
their GED. Before that, the last time it was featured in
the newspaper was August 4, 2021, where reporters
covered the spelling bee the organization hosted to
raise funds for its adult education programs. Traditional
media is beneficial to this organization since it does
increase the chances of someone learning about what
they do, but it does not need to be the primary focus
for them.

10
Goal
For the Literacy Council of
Tyler to be one of the top
recognized organizations
for improving adult literacy
in the East Texas Area.
11
Focus Public #1
Potential
Students
12
Increasing the number of students that LCOT serves

can increase brand awareness because they could
spread the word to more people about the Literacy
Council of Tyler, whether from social media or word of
mouth. It’s also important that the LCOT focuses their
attention on potential students because it’s necessary to
show them that there’s nothing wrong with furthering
their education, no matter what age they are. This is
important for brand awareness as this could encourage
more people to become an LCOT student.
As of right now, 50% of adults in Smith County in

Texas read below an eighth grade level and 25% read
below a fifth grade level. Currently, the state of Texas is
ranked 47 out of 50 in adult literacy across the country.
At the moment Texas also has the lowest national
percentage of people aged 25 or older who have
completed high school or gotten their GED.
There’s a page on the organization’s website for

people to make an appointment to enroll as a student.
Student enrollments are done in a group setting and
potential students must stay the entire time. GED
enrollment is a two day process offered every Monday
and Wednesday.
13
Once they are enrolled, GED students must attend a

course in the study lab 4-6 hours a week until a face-to-
face class becomes available. GED students are placed in
face-to-face classes at the beginning of each month.
However, there is also distance learning available.

ESL classes have 2 enrollments monthly, one daytime
enrollment which takes place from 9AM to 12 on
Wednesday and Thursday, and one nighttime enrollment
which takes place on Monday, Tuesday and Wednesday
from 6:00 PM to 7:45 PM. Potential students must be
present the entire time. Their students range from the
age of 18 to ESL students who are in their 80s.
All of this is important to keep in mind during the

campaign so we can best advertise this information to
potential students, so they are aware of all of their
options and how to become a student of LCOT.
14
Objective #1
Potential
Students
To increase the number
of students the Literacy
Council of Tyler currently
has by 25 by next year.
15
Strategies for
Potential
Students
16
To create and implement strategic

communication tools to be utilized in
key locations around Tyler where
potential students could be targeted,
such as various retail locations, the
Texas Workforce Commission, high
schools, and colleges.
To make the Tyler, Texas community
clear on who LCOT is and what exactly
they do.
To highlight the benefits of advancing
education to low literacy adults so they
will want to become students at LCOT.
17
Activities/Tactics
for Potential
Students
18
Distribute flyers around the Tyler, Texas high

schools and colleges informing them of its
services.
Distribute flyers around local Tyler, Texas
workforces.
Make a more recognizable logo for future use.
Create revamped business cards with brand
awareness in mind.
Create a FAQ sheet for potential students to be
available at key locations around Tyler.
Create an infographic for potential students to be
available online and at key locations around Tyler.
Have a social media giveaway for sharing the
news about LCOT online, giving them a Barnes &
Noble gift card where the more likes and shares
on the post, more money they get on their gift
card. The top 5 most likes and shares receive a gift
card. The one with the most likes and shares
receives $500 on their gift card, the second most
receives $100, the third most receives $100, the
fourth most receives $75, and the fifth most
receives $50.
19
Have brochures and information handouts available

at area offices and clinics that underserved families
frequently go because several of those adults have a
low literacy level.
Send direct mail to Tyler, Texas locals inviting them to
become students and informing them of the benefits.
These will just be general invitations to join LCOT.
Send out newsletters both in direct mail (the
addresses can be bought) and email (that they can
sign up for online). These newsletters would be
informing potential students of student success
stories and past events at LCOT, in the hopes that
they would join.
20
Focus Public #2
Volunteers
21
The Literacy Council of Tyler wants its volunteers to be

college students or high school seniors in the future
because they will likely be able to volunteer with the
organization longer since they are not near retiring age.
By having potential volunteers as a focus public, the

organization can increase its volunteer base. If it gains
more volunteers, it will be able to expand its programs. If
it has more people who are able to teach and help out, it
can add more classes and thus increase its capacity for
new students.
There’s a page on the website for people to submit a

volunteer form. They can choose what they are
interested in volunteering to help out in. Their options
are: GED Reading/Language Tutoring, GED Math
Tutoring, ESL Tutoring, Basic Literacy Tutoring,
Office/Clerical, Virtual Tutoring, and Other. The
volunteers can also help with the special events or book
programs.
Most of the volunteers hear about the organization

from word-of-mouth, but some hear about it from social
media such as Facebook. A majority of the volunteers are
older people who are retired or close to retiring. In 2020,
the organization had a little more than 200 volunteers.

22
Objective #2
(Potential
Volunteers)
To increase the
number of volunteers
the organization has
by 20.
23
Strategies for
Potential
Volunteers
24
The Literacy Council of Tyler will visit

local colleges to explain their services
and bring awareness to the LCOT as
well speak to students about
volunteering.
Have juniors and seniors in high school
volunteer at the Literacy Council for
community service hours.
25
Activities for
Potential
Volunteers
26
Plan an event for college students to come and gain

information about the LCOT.
Set up a booth in the U.C. and hand out pens, key
chains, and drawstring bags.
Have the Office of Career Services send out an email
to the students encouraging them to volunteer with
the LCOT.
Hang up flyers for the event.
Encourage college students to come to the event
explaining why they should volunteer.
Place flyers at local high schools.
Contact the schools and ask to come talk to their
classes and encourage the students to volunteer.
Plan an event for high school students to come and
gain information about LCOT.
Bring Tervis cups to the classes with the Literacy
Council logo printed on them to hand out to the
students.
Give out laptop stickers to students who come to the
event.

27
Focus Public #3
Young people in
East Texas on
social media
28
The organization wants to reach out to more

younger people who frequent social media in East
Texas. It wants to both increase its students and
volunteers with younger people because the
organization is getting less and less volunteers.
It is important to use social media because it is the

best way to reach the younger generation, and
targeting the younger generation is important because
the LCOT needs to gain longer term volunteers. The
LCOT tends to have older people who quit volunteering
at a certain age.
As of right now, the organization has 242 followers

on Instagram and 3,287 followers on Facebook. Those
are the two sources of social media that the LCOT
frequently uses. Its Twitter hasn’t been posted on in
two years and on Twitter the organization has 400
followers.
Young people use social media more than older

generations, and they frequently talk about their lives
there. Getting more younger followers on social media
will lead to greater awareness of the Literacy Council of
Tyler.

29
Objective #3
(Young people
in East Texas on

social media)

Council of
For the Literacy
Tyler to have 100 more
followers on their social
media.
30
Strategies for
Young People on
Social Media
31
To develop a social media internship

position.
To improve social media
communication tools.
To have the intern post a certain
amount of times a day in order to up
social media presence and brand
awareness.
32
Activities/Tactics
for Young People
on Social Media
33
Create an internship package.

Create a post about the internship
opportunity on Handshake, LinkedIn, and
Indeed.
Create a graphic advertising the internship
opportunity to be posted on Instagram and
Facebook.
Create a sample instagram graphic.
Create a list of tweet ideas.
Create pre-made social media posts that
are designed to target volunteers and
students and increase brand awareness.
Start using a scheduling program called
Publer, that will be managed by the social
media intern, so that they do not have to
manually post everyday.

34
Focus Public #4
Traditional Media
35
The media, both traditional and digital, are

key in promoting brand awareness. They will be
able to put the message in front of audiences
that may not normally hear about it. While
traditional print media isn’t as popular with
younger ages and people with low literacy
levels, it would be useful to utilize in helping
spread awareness of what is happening within
the non-profit. Digital media is available for
everyone to see and the target audiences will be
reached. With broadcasting media, during
broadcasts there could be a segment with
information on events the non-profit is planning
and deadlines for signing up for classes.

36
Objective #4
Traditional
Media
To have the Literacy
Council of Tyler be
featured in traditional
media quarterly.

37
Strategies for
Traditional
Media
38
To get the Literacy Council of

Tyler’s message to people who
may not regularly use social
media (e.g. older audiences).
To utilize broadcast media

quarterly to gain more brand
awareness.
39
Activities/Tactics
for Traditional
Media
40
Write press releases template for when

they have events planned and when
something significant happens in the
organization.
Create a media kit for the organization to
utilize.
Create a newspaper ad.
Create a script template that they can
utilize for broadcasting important
information, such as events and when
registration deadlines are.

41
Execution
Timeline
42
43
Evaluation
44
Potential Students Objective - To increase the
number of students the Literacy Council of Tyler
currently has by 25 by next year.
Measurement - This objective will be measured by the
amount of new students who join the program. If at
least 25 new students join the program during the
campaign, then the objective will be considered
successful.
Potential Volunteers Objective - To increase the

number of volunteers the organization has by 20.
Measurement - This objective will be measured by
tracking how many new volunteers join the
organization during the campaign. If at least 20 new
volunteers join, then this objective will be considered
successful.
45
Young people in East Texas on social media

Objective - For the Literacy Council of Tyler to have
100 more followers on their social media.
Measurement - This objective will be measured in two

ways: first, by the hiring of an intern to manage the
social media, and second, by the amount of new
followers the organization gains on their social media
pages. If an intern is hired and the organization’s social
media outreach grows by more than 100 then the
objective will be considered successful.
Traditional Media Objective - To have the Literacy

Council of Tyler be featured in traditional media
quarterly.
Measurement-This objective will be measured by

tracking how many times LCOT is featured in traditional
media during the campaign. If they are featured at least
twice, then this objective will be considered successful.

46
Budget
47
48
49
Appendix
Objective One: Students 50
Student flyer
Potential logo
Business card
Literacy Council of Tyler FAQs

Q: Are you associated with the children’s library?
No. The Literacy Council of Tyler is an adult basic literacy
program.
Q: What services do you offer?
ESL classes, GED prep, adult basic education, college prep,
family literacy, and training in designated career pathway
fields.
Q: How can I become a student?
Call 903 533 0330 Monday-Thursday to make an
appointment to enroll as a student. GED prep enrollment is a
2 day process offered each Monday and Wednesday. You
must participate both days and stay the entire time in order
to be enrolled. The enrollment sessions are available both
morning and night. ESL has 2 enrollments available
monthly, one from 9am-12pm on Wednesday and Thursday
and the other Monday, Tuesday and Wednesday from
6pm-7:45pm. You need to be present the entire time.
Q: Does it cost anything to become a student?
No, all classes are offered for free.
Q: How do I become a volunteer?
Submit a volunteer form on the Literacy Council of Tyler website:
lcotyler.org/volunteer
Q: What do volunteers do exactly?
Volunteers can help with many different things. They can
tutor students in basic literacy, math, ESL, GED prep, and
help with the LCOT’s special events or book programs
Q: How can I help support LCOT?

You can donate money on the LCOT website:
lcotyler.org/donate1. You can also have a book drive to
help the Literacy Council of Tyler’s Bill’s Bookshelf
program.
Q: What is the Bill’s Bookshelf program?
61% of families with a low income have no children’s books
available. Bill’s Bookshelf program displays children’s
books in areas that low income families frequently go to.
Q: Where is the LCOT located?
Tyler Junior College West Campus.
Q: How successful is LCOT?
The Literacy Council of Tyler is ranked 5 out of 37 for
programs in Texas with student success after completion.
If someone enrolls in the LCOT, they will succeed.
Q: Is there an age limit?
No, as long as you are 18 or older you are qualified to
become a student.
FAQ sheet
55
Objective One: Students
Infographic
Social media giveaway announcement

57
Objective One: Students
Information handout
Direct mail template

Add a little bit of body text
Newsletter for upcoming events

Objective Two: Volunteers 61
Volunteer flyer
Event Plan

Literacy Council of Tyler

Location: UT Tyler UC building
This event will take place in the UC building at UT Tyler. The purpose of this event is
to let students know the Literacy Council of Tyler and what they do, in hopes that
they will want to volunteer. It will give the Literacy Council of Tyler an opportunity to
interact face to face with college students. The most expensive costs will be food
and swag. The goal will be to provide enough food and beverage for 1,000 students.
You will provide pens, keychains, laptop stickers, Tervis cups, and drawstring bags to
every student that attends the event. The food and drink you will provide will be
pizza and water bottles. You should plan on setting the budget for food and drink at
$2,000. You will set up tables with all of these items. Pens for 1,000 students will
cost $490 plus shipping. Drawstring bags for 1,000 students will cost $1,300 plus
shipping. Keychains for 1,000 students will cost $1,090. Laptop stickers for 1,000
students costs $111. Tervis cups will only be awarded for first come first service. 25
Tervis cups cost $218. Flyers for the event will be $.94 each. 20 flyers will be printed,
costing $18.8.
The event will take place from 11am-3pm, in the hopes of getting the students
when they are on break and in need of food so that they will stop by.

College event plan

Drawstring bag
Drawstring bag
Laptop sticker (old logo)

Laptop sticker (new logo)

Tervis cup (old logo)

Tervis Cup (new logo)

Keychain (old logo)

Keychain (new logo)

College event flyer

74
Objective Two: Volunteers
Add a little bit of body text
College event flyer

Event Plan

Literacy Council of Tyler

Location: Local high school auditorium
This event will take place in the school auditorium at a local high school in
Tyler, Texas. The purpose of this event is to let students know the Literacy
Council of Tyler and what they do, in hopes that they will want to volunteer. It
will give the Literacy Council of Tyler an opportunity to interact face to face
with high school junior and senior students. The most expensive costs will be
food and swag. The goal will be to provide enough food and beverage for 500
students.
You will provide pens, keychains, laptop stickers, Tervis cups, and drawstring
bags to every student that attends the event. The food and drink you will
provide will be pizza and water bottles. You should plan on setting the budget
for food and drink at $1,000. You will set up tables with all of these items.
Pens for 500 students will cost $245 plus shipping. Drawstring bags for 500
students will cost $650 plus shipping. Keychains for 500 students costs $570.
Laptop stickers for 500 students costs $78. Tervis cups will only be given out
on a first come, first served basis. 25 Tervis cups cost $218. Flyers for the
event will be $.94 each. 20 flyers will be printed, costing $18.8.
The event will take place from 11am-3pm, in the hopes of getting the students
when they are at lunch and on a study break and in need of food so that they
will stop by.

High school event plan

High school event flyer

Objective Three: Social Media 77
Social media post schedule

Internship outline
Position: Social Media Marketing Intern

Key Dates: Advertising for the internship: May 2022-July 2022
Internship Application due date: July 31, 2022
Internship Date: August 21, 2022-November 25, 2022
Target Audience:
College students
Unemployed or employed part-time
3.0 GPA or higher
Desired majors
Marketing/Mass Communication
Course credit requirements

Before the student applies for the internship, they need to contact their academic advisor and
make sure they are academically in a position to receive course credit for an internship. For a
student to receive course credit for the internship, it must be directed and supervised, and they
must complete at least 150 hours of time at the internship. They also need to have taken any
required prerequisites in their program before starting the internship. They will have to
complete tasks that pertain to Marketing and Communication so they can write essays to their
internship advisor of what they are doing and learning in order to gain credit for the experience.
According to UT Tyler guidelines, the intern must keep a log of hours spent at the internship to
ensure the 150-hour minimum is met. They also must have at least a 3.0 GPA for the internship
to receive college credit. If the student is from a different university or college, they will need to
check with their internship advisor to find out their internship requirements.
Internship Advisors for the University of Texas at Tyler

If the student is a UT Tyler student, these are the people they need to contact about how to
ensure they receive course credit for their internship.
Mass Communication department- Dr. Dennis Cali (dcali@uttyler.edu)
Marketing department- Gail Johnson (gjohnson@uttyler.edu) (903) 279-4930
. Responsibilities
· Creating and updating the social media schedule.
· Making sure that Instagram and Facebook are updated at least every business day, whether
in a post or story.
· Making sure that at least 2-3 tweets are scheduled every day.
· Being at events (when it doesn’t conflict with classes/work) and taking pictures to post on
social media.
· Responding to messages on organization’s social media accounts.

· Responding to at least five comments per post.
· Creating flyers and brochures for the organization as needed
· Creating and implementing a social media campaign for the latter part of their internship.
· Assisting with event planning as needed.
Time requirements: 15 hours a week for 10 weeks.
Social media campaign

Have the intern create a social media campaign during the second month of their internship and
implement it the third month. For example, this could be them filming and posting a few videos
educating people about LCOT. It can be anything that will benefit the organization, whether by
educating people about the organization, literacy rates, the importance of literacy, or by bringing
in new followers. Encourage them to be creative and make this project their own.
How to Apply
Post the sample internship opportunity below on Handshake, LinkedIn, and Indeed and any
other applicable job site. Provide a link to the application listed provided.
Sample internship opportunity to post on job sites
Social Media Marketing Intern
The Literacy Council of Tyler is looking for a social media marketing intern! Marketing, Mass
Communication, and other related majors are encouraged to apply. LCOT is a nonprofit
dedicated to improving adult literacy, helping adults earn their GED, and teaching ESL classes.
We are looking for someone who is skilled in photography, videography, graphic design, and
community engagement to come alongside us for a learning opportunity as our intern. As our
intern, you will be responsible for curating new and unique social media content and keeping our
community up to date on everything we are doing.
Responsibilities
· Creating and updating the social media schedule.
· Making sure that Instagram and Facebook are updated at least every business day, whether in
a post or story.
· Making sure that at least 2-3 tweets are scheduled every day.
· Being at events (when it doesn’t conflict with classes/work) and taking pictures to post on social
media.
· Responding to messages on organization’s social media accounts.
· Responding to at least five comments per post.

· Creating flyers and brochures for the organization as needed

· Creating and implementing a social media campaign for the latter part of their internship.
· Assisting with event planning as needed.
Requirements
This internship is for course credit, so contact your academic advisor before applying and
ensure that you will be able to receive credit for this opportunity. If you are a UT Tyler
student, you will also need to contact either Dr. Dennis Cali, dcali@uttyler.edu (Mass
Communication) or Gail Johnson (Marketing) (gjohnson@uttyler.edu) (903) 279-4930 to
find out the specific internship requirements for your department. If you are not a UT Tyler
student, you will need to ask your academic advisor at your college who to contact about
internship requirements.
Time
The Internship will last 10 weeks during the fall semester of 2022, August 21, 2022-
November 25, 2022. The student must spend at least 15 hours a week fulfilling internship
responsibilities.
(Include link to application and any pertinent instructions).

Internship package
The Literacy Council of Tyler is currently

offering an internship position for college
students (insert what year student ex.
Sophomore, Junior, Senior only, or Juniors
and Seniors). The internship will provide
students with social media management
experience for an organization. They will be
utilizing Facebook, Instagram, and Twitter, as
well as LinkedIn. They will be responsible for
keeping the publics informed on events
happening within the organization. (dinners,
fundraisers, sign up deadlines.)

Post about internship opportunity

Internship opportunity graphic

(To be posted on social media accounts)
Instagram post
“A reader lives a thousand lives before he dies… The man who never reads lives only one.” –
George R.R. Martin

Did you know that Texas is ranked 47th in adult literacy across the nation? Let’s work together
to change that! https://www.lcotyler.org

If you don’t have a high school diploma or GED, you are only qualified for 23% of jobs in the
U.S. Let’s work together to broaden your job opportunities by furthering your education!
https://www.lcotyler.org

Looking to improve your literacy, get your GED, or learn English? Check out our website at

Texas has the lowest percentage in the nation of people 25 and older who have a high school
diploma or completed their GED. Let’s make Texas a. more educated state together!

“Literacy is a bridge from misery to hope.”- Kofi Annan

“Once you learn to read, you will be forever free.”- Frederick Douglas

“We read to know we are not alone.”- C.S. Lewis

“Reading is important, because if you can read, you can learn anything about everything and
everything about anything.”- Tomie dePaola

Did you know that having a parent who is fluent in English can help a child perform better in
school? Improve your English-speaking skills with us at https://www.lcotyler.org

www.lcot.org

“(I’ve) always been really passionate about education and the many ways education can
change individual’s lives and their families,” - Whitney Patterson, Executive Director of LCOT.
“There’s nothing wrong with furthering your education and we take pride in that,” - Whitney
Patterson, Executive Director of LCOT.

“It’s never too late for something, never too late for something you really need,” – Maurilio
Zuñiga, LCOT student.
“When the door to literacy is opened for an adult, it can never be closed again.” – (from the
website, not sure who to credit the quote to)

Tips for twitter

·Keep your ears open for quotes from students or staff that
sound “Twitter worthy,” then write them down or type them on
the notes app of your phone and add them to the list above later.

·Utilize polls! This is a good way to engage with your followers,

and a poll gives them incentive to come back and check out your
page because they want to know what the results are.

·Tweet several times a day at different times of the day for a

couple of weeks until you can gauge what times of day receive
the most engagement from your followers, then try to schedule
your tweets for those hours.

·Use hashtags in your tweets, because this allows your tweets to

show up on people’s feed who don’t follow you, but they follow or
engage with that hashtag. Some hashtags that might be useful
would be #reading, #books, #education, #esl, #teachers etc.
Basically, anything that has to do with reading, education, or Tyler
would be beneficial.

·Have someone live tweeting your events (the annual spelling bee
would be a good oen to do.) This means tweeting updates about
how the event is progressing right as it is happening.

·Use twitter to answer FAQs! You can try making one day a week,
such as Tuesday, a day where you answer at least one FAQ.

Twitter sheet
Objective Four: Traditional Media 87
Newspaper ad
Magazine ad
Press Release Template

Script Template
Storyboard template

Lcotplanbook

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Lcotplanbook

Uploaded by

Copyright:

Available Formats

Public

April 29th, 2022

Dear Ms. Patterson,

Hannah Dunklin, Account Executive (903) 343-9088

We understand that the Literacy Council of Tyler has

Many Tyler residents are unaware of the existence of

The Literacy Council of Tyler started in 1990 as

In 2020, the LCOT had 44 employees, more than

​ The organization’s social media presence is weak on

The next platform the LCOT uses the most is

The other two platforms the Literacy Council of Tyler

The last time the LCOT was in the newspaper was

Increasing the number of students that LCOT serves

As of right now, 50% of adults in Smith County in

There’s a page on the organization’s website for

Once they are enrolled, GED students must attend a

However, there is also distance learning available.

All of this is important to keep in mind during the

To create and implement strategic

Distribute flyers around the Tyler, Texas high

Have brochures and information handouts available

The Literacy Council of Tyler wants its volunteers to be

By having potential volunteers as a focus public, the

There’s a page on the website for people to submit a

Most of the volunteers hear about the organization

The Literacy Council of Tyler will visit

Plan an event for college students to come and gain

The organization wants to reach out to more

It is important to use social media because it is the

As of right now, the organization has 242 followers

Young people use social media more than older

To develop a social media internship

Create an internship package.

The media, both traditional and digital, are

To get the Literacy Council of

To utilize broadcast media

Write press releases template for when

Potential Volunteers Objective - To increase the

Young people in East Texas on social media

Measurement - This objective will be measured in two

Traditional Media Objective - To have the Literacy

Measurement-This objective will be measured by

Literacy Council of Tyler FAQs

Q: How can I help support LCOT?

Social media giveaway announcement

Direct mail template

Add a little bit of body text

Newsletter for upcoming events

Literacy Council of Tyler

Location: UT Tyler UC building

College event plan

Laptop sticker (old logo)

Laptop sticker (new logo)

Tervis cup (old logo)

Tervis Cup (new logo)

Keychain (old logo)

Keychain (new logo)

College event flyer

Add a little bit of body text

College event flyer

Literacy Council of Tyler

Location: Local high school auditorium

High school event plan

The organization’s social media presence is weak on