P A R T N E R S H I P P R O P O S A L

C O N T E N T
01 ABOUT AOV

02 ABOUT AWC

03 AWC RESOURCES

04 SPONSOR PACKAGES
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中文 微软雅黑

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ABOUT
ARENA OF
VALOR
背景图片出处 cn.bing.com

声明 互联网是一个开放共享的平台
Classic 5v5 MOBA game on Mobile
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Co-developed by Tencent Timi Studios and Garena
如有建议请联系 officeplus@microsoft.com
• Based on China’s #1 game “Wang Ze Rong Yao – 王者荣耀”
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G
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S T A英文
TCentury
S Gothic
中文 微软雅黑

85 Countries & Areas

Published
行距 正文 1.3
RUSSIA

NORTH
EUROPE
背景图片出处
KOREA
cn.bing.com
JAPAN
100,000,000
Registered Users Globally
AMERICA
INDIA TAIWAN

SOUTH
AMERICA
声明 SOUTHEAST
互联网是一个开放共享的平台
ASIA
OfficePLUS 部分设计灵感与元素来源于网络
Thailand/Vietnam/
13,000,000 ++
Indonesia/
如有建议请联系 Daily Active Users
officeplus@microsoft.com
Singapore/Malaysia/
Philippines

12,000,000 ++
Facebook Followers

MARKET LEADER IN SOUTH EAST ASIA

 #1 PEOPLE’S MOBILE GAME
IN VIETNAM

INSTALLS:
> 40,000,000

MAU:
> 11,000,000
12% of VN population
>50% youth population (10-35） Most popular free-download app in App Store and Google Play since
launching (November 2016)
 #1 TRENDY MOBILE GAME IN
THAILAND
REGISTERED USERS
> 30,000,000
1/3 of TH population

#1 TOP GROSSING
From 2017 - 2018

TOP 5 DOWNLOADS
Since 2016 The very first eSports Reality TV Show in Thailand
“KING OF GAMERS”
 #1 CELEBRITY GAME
IN TAIWAN
DAILY ACTIVE USER
1,000,000+

BEST GAME OF 2017

Google Play

GAME OF THE YEAR International celebrities Jay Chou, JJ Lin, May Day and Shawn
App Store Yue have all sponsored their own AOV Team
S E A + T A I W A N All Channels managed internally by Garena

AOV SOCIAL MEDIA FOLLOWING

VN TH
10,380,000
2, 875,000 3, 609,000 FA C E B O O K

2, 883,000 2, 339,000

979,000 2, 917,000
5,817,000
YO UT UB E
375,000 220,000

TW ID, MY, SG, PH

GLOBAL IP, LOCAL INFLUENCE

Authorized DC Characters AOV Original Characters AOV SEA Inspired Characters

 A W A R D S
& A C C O L A D E S
- Users’ Choice Game of 2018 (Thailand)
GOOGLE PLAY
- 年度最受欢迎游戏 2018 (Taiwan)

YOUTUBE - Gold (Thailand)

- Gold (Vietnam)
PLAY BUTTON
THAILAND - Best Mobile Game of the Year 2017
- Best Mobile Game of the Year 2018
GAME SHOW - Best MOBA Game of the Year 2018

- Best Multiplayer Game

14TH INTERNATIONAL
MOBILE GAMING
AWARDS
ASIAN GAMES 2018 & SEA GAMES 2019

Arena of Valor participated as a game title

in Asian Games 2018’s first Esports
Demonstration Event in Indonesia
8 Countries participated

Arena of Valor has

been announced as
one of the first
Esports game titles
that will be contested
as a medal sport
during SEA Games
2019 in Phillipines
ABOUT
AOV WORLD CUP
Top tier and most anticipated AOV tournament globally
A O V E - S P O R T S S Y S T E M

International
Tournaments

Regional Pro League

Tournaments

Regional CityTournaments

Regional Non-pro Tournaments

A I C 2 0 1 7 @ S E O U L , KO R E A
AOV’s 1st International Tournament

USD $ 500,000
V I E W E R S H I P

22,000,000+
Total Cumulative Viewership

632,000+
Peak Concurrent Viewership

Viewership in SEA + TW only

AWC 2018 @ LOS ANGELES, USA
Record for Highest Mobile MOBA prize pool
for International Tournament

USD $ 550,000
V I E W E R S H I P

33,000,000+
Total Cumulative Viewership

658,000+
Peak Concurrent Viewership

Viewership in SEA + TW only

AIC 2018 @ BANGKOK, THAILAND
Most Popular Mobile Esports Tournament in 2018 Globally
Based on hours watched

USD $ 600,000
V I E W E R S H I P

42,000,000+
Total Cumulative Viewership

638,000+
Peak Concurrent Viewership

Viewership in SEA + TW only

Data From:
 AUDIENCE PROFILE (AGE) CAPTURING THE

A O V E S P O R T S MILLENIAL
MARKET
100% IN SOUTHEAST
ASIA
90%

80%

70%
Over 45 • Within SEA, almost 50%
60% 36-45 viewer age is < 25 years old
50% 25-35 and almost 70% viewer
19-24 profile < 35 years
40%
16-18
30% Under 16 • VN has the youngest AOV
20% audience in SEA with over
70% viewers < 25 years
10%

0%
OVERALL TH TPE VN ID NA
VENUE:
Tien Son Stadium,
Da Nang

EXPECTED AUDIENCE:
5,000 - 6,000 pax

* Subject to Change
AWC SCHEDULE

12
COUNTRIES FROM AROUND
THE GLOBE TO COMPETE FOR
USD $ 500,000 PRIZE POOL

JUNE 2019 JULY 2019

SAT SUN MON TUE WED THU FRI MON TUE WED THU FRI SAT SUN
1 2 3 4 5 6 7 1 2 3 4 5 6 7
Quarter Final

8 9 10 11 12 13 14 8 9 10 11 12 13 14
Semi Final & Final

15 16 17 18 19 20 21 15 16 17 18 19 20 21

22 23 24 25 26 27 28 22 23 24 25 26 27 28
Group Stage

29 30 29 30 31
Group Stage

* Subject to Change
AWC RESOURCES
All kinds of resources of Arena of Valor World
Cup (AWC) is open to partner collaborations;
including broadcasting rights, in-game resources,
social media resources
A. AOV & AWC IP LICENSING
Logo, key visuals, AOV hero & skin concept art and participating professional players
can be involved in co-branding promotions
GAME & CHARACTER LICENSING

AWC Limited Skin Cooperation Opportunity In-game Gift Codes

* Images are for reference only

CASE STUDIES:
AWC 2017
AOV x
EasyCard
collaboration
for
customized
travel cards

AOV x
Over 23,400 cards were sold
within first 5 days Snickers 97%
(Totaling 78% of revenue or > collaboration for AOV x Snickers
NTD 7 million in revenue) chocolate bundle bundles were sold out
promotion in 2 major retail
in-store as part stores on the first day
of AWC ‘17
sponsorship
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PRO-GAMING CELEBRITIES

1.5
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MILLION
行距 正文 1.3 ORGANIC VIEWS
for casual content
(Hero tutorial)
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声明 互联网是一个开放共享的平台
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B. OFFICIAL BROADCAST FEED

Caster mentions, logo + product Rotating Logo During Gameplay 15s/30s AD VOD during Break-time
placements, brand overlays

42,000,000 ++ 58,000,000 ++
Online views for AOV International Cup 2018 in SEA + TW Online views for AOV International Cup 2018 Globally
 OfficePLUS

OFFICIAL BROADCAST FEED FLOW

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• Ad VOD/ Commercial
(15/30 seconds)
行距 正文 1.3

• Emcee/Caster Mentions • Stage Activities

cn.bing.com
背景图片出处 • Caster Overlay • Lucky Draw – Digital Overlay

Schedule + Schedule + Stage

Grand Stand Pick & Bans 声明 Game 1 Grand Stand
互联网是一个开放共享的平台 Grand Stand Pick & Bans Game 2 Grand Stand
TVC TVC Activities
OfficePLUS 部分设计灵感与元素来源于网络
如有建议请联系 officeplus@microsoft.com The cycle continues for the remaining games…

• In-Game
Digital Overlay

• Dedicated
Rotating Banner

ONE GAME CYCLE

CUSTOMIZABLE BRANDING ON-STREAM

Personalize your brand’s experience with AWC.

Increase your brand awareness during match highlights and other favourite moments

Personalized animation transitions Highlight reels presented by Partner Victory moments presented by Partner
C. IN-GAME EXPOSURE: HOME PAGE

Integrate logos and products seamlessly into our game announcement centres.
100% visibility to all active AOV players globally

In-game Pop-up Banner with Link

In-game pop-up home page banner with link In-game announcement banner with link
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EXPOSURE: IN-GAME TABS
英文 Century Gothic All Channels managed internally by Garena

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IN-GAME P L AT F O R M S
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Private messages, Notice Centres, Live and Esports tab features

D. CONTENT COOPERATION IDEAS

Special Partner Titles during Product placement within content Pro player engagement with partner
Tournament videos product within content videos
(Brand Ambassador special appearance?)
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WORK WITH
标注 DOZENS
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OF PROMOTIONAL中文 微软雅黑
VIDEOS FOR AWC 2019
行距 正文 1.3

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Work with local production team

and Garena Studio on content
E. OFFLINE MATERIALS

Dedicated sponsor booth, can be On-site branding on AWC collateral and marketing material
personalized with AOV engagement
F. MARKETING ON GARENA ECOSYSTEM

216M
Brand exposure to wider Garena GARENA QAU
(Q4 2018)
gaming ecosystem via Garena
Platforms across SEA

i. Social Media Platforms

- Facebook
- Youtube

ii. Garena PC
iii. Garena Mobile
iv. Garena Live
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GARENA ECOSYSTEM:
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GARENA PC
英文 Century Gothic

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#1 GRASSROOT REACH: CYBERCAFES & HOME PCS

行距 正文 1.3
27,000 Cybercafés & 600,000 Client PCs nationwide in Vietnam
including all cities & provinces. Reach millions of Garena fans daily.
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 1
OfficePLUS

INHOUSE
GARENA ECOSYSTEM:
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GARENA MOBILE
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GARENA MOBILE – #1 MOBILE APP FOR GAMERS IN VN

中文 微软雅黑
Over 1 MILLION users daily

行距 正文 1.3

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Garena Mobile Login banner Garena Mobile home banner

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GARENA ECOSYSTEM:
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GARENA LIVE
英文 Century Gothic

GARENA LIVE –中文

#1微软雅黑
LIVESTREAM PLATFORM FOR VN GAMERS
OVER 4 MILLION TOTAL VIEWERS
MONTHLY
行距 正文 1.3

背景图片出处 cn.bing.com

声明 互联网是一个开放共享的平台
OfficePLUS 部分设计灵感与元素来源于网络
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LOCAL AND INTERNATIONAL PR

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行距 正文 1.3

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G. CO-BRANDING EVENT IDEAS
Able to create interesting fringe activities together,
to show positive and large scaled social impact with high PR value

Garena and Tencent partnership to

donate 1 million THB to children’s
hospital as part of charity initiative
PARTNERSHIP PACKAGES
Arena of Valor World Cup(AWC) welcomes partnerships with like
minded partners to help scale esports branding and awareness to
new heights
PARTNERSHIP TIERS
LOCAL
TITLE PARTNER* 1
PARTNER* 2 ~ 3
$1,500,000 $300,000
(Choose 1 market:
Vietnam/ Thailand/ Taiwan)

CUSTOMIZED
GOLD PARTNER* 2～3 MEDIA PACKAGE * N
$500,000 Select preferred channels as
(Global) media buy
PARTNERSHIP PACKAGES
Details attached in《 AWC 2019 Partnership Packages. xlsx 》

TITLE/ MAIN GOLD LOCAL CUSTOM

SUBJECT ITEM
PARTNER PARTNER PARTNER PACKAGE
Authorized to use the title of "Arena of Valor World Cup (AWC) √ √ √
Official Partner" in promotion
Authorized to use AWC LOGO in promotion √ √ √
A. IP Lisencing Authorized to use AWC Key Visual in promotion √ √ √

Authorized to use AoV hero and skin concept art in promotion √ √ √

Authorized to use involved pro players' profiles in promotion √ √ (Local only)

Minimum 10 times Minimum 5 times Minimum 5 times
Caster mentions
/match day /match day /match day
Minimum 5 times Minimum 5 times Minimum 5 times
Grand Stand Overlays
/match day /match day /match day
Minimum 5 times Minimum 5 times
Product Placement
/match day /match day
2/5 * match time / 1/5 * match time / 1/5 * match time /
Rotating Logo Select the
day day day
desired media
Transition Animation 2 times/set buy*
During gameplay Minimum 1 time/
Highlight reels (Presented by)
match day
B. Official Feed Ads Minimum 1 time/
Victory moments (Presented by)
match day
Minimum 8 Minimum 5 Minimum 5
Break time 15s/30s AD VOD
times/match day times/match day times/match day
Countdown 30 mins/match day 30 mins/match day 30 mins/match day
Brackets 5 mins/match day

Broadcasting Today's Matchup 11 times/match day

Overlay Ban/Pick 11 times/match day
Result Page 11 times/match day 11 times/match day 11 times/match day
MVP 11 times/match day
PARTNERSHIP PACKAGES
Details attached in《 AWC 2019 Partnership Packages. xlsx 》

TITLE/ MAIN GOLD LOCAL CUSTOM

SUBJECT ITEM
PARTNER PARTNER PARTNER PACKAGE
Pop-up Banner √ √ √

Announcement Banner √ √

C. In-game Exposure In-game message √ √

Notice centre √ √

Esports bar (Recommended) √ √ √

D. Content Cooperation Partner titles during tournament √

Brand placement (logo/ product) within video content √ √

Talent engagement with brand (product) within video √ Select the

desired media
Booth √ √ √
E. Offline Materials buy*
On-site Materials √ √

F. Social Media Information Exposure on all FB & Youtube official pages √ √ √

Information Exposure on Garena PC √ √ √

Information Exposure on Garena Mobile √ √

Information Exposure on Garena Live √ √

PR articles √ √

Co-Branding event ideas √ * *

Free Giveaway Free gift code(skin) √ √ √

On-site Tickets √ √ √
PLACEMENT
EXAMPLES
1. Title Partner
2. (Global) Partner
3. (Local)Partner
 THANK YOU
A L L E N H S U allen@garena .co.th
K A H U N A minhtri.le@ved.com.vn
F E R N Y E A P yeaps@garena.com