MKT 205 Marketing Plan Strategy Template

Complete this template by replacing the bracketed text with the relevant information for your
marketing plan strategy.

Product Selection
Chocolate Bliss Semisweet chocolate baking chips

Persona (Target Market)

My target market is middle- aged women with families and bakers.
Promotion
I would use digital marketing communication first. Using digital marketing communication spreads the
word faster than using traditional marketing communication when your target market is a generation X.
Promoting using social media can bring your product to millions of people within hours and sometimes
within minutes! Digital marketing also helps you stay within promotional budgets to save money on the
bottom line.

Why this channel is appropriate for this persona: Using digital marketing communication fits my persona
because most middle-aged women are constantly online in some way. Most people are on social media
for an average of 153 minutes a day! There are 3.8 million people in the world that use social media
therefore using digital marketing communication means the promotion will encounter a lot more people
than using traditional marketing communications.

Price
Competitor pricing: The factors in competitor pricing is making my product the same price as my
competitors. Using this tactic selling chocolate baking chips helps stay in the market. Making the product
cost the same across the board unless the cost of ingredients goes up, therefore competitors price will
fluctuate with the rise and fall of the price of the ingredients to make the chocolate baking chips.

How pricing factor is used to determine pricing: Using the competitive pricing factor helps determine
that my approach for pricing the product will stay within a few cents of my competitions price. Staying
within the same range of competitors will keep sales going.

Place (Distribution Channels)

: One potential distribution channel I recommend for chocolate baking chips would be the retail
channel. This allows my product to make the shelfs on big box stores, so they are readily available for in
store purchase but also for delivery and pick up. Store pick up allows moms to stick to their busy
schedules and save time yet still getting the products they need.

Product
[Insert text.]

Evaluation
[Insert text.]

References
Infographic (May 8, 2018) https://www.mdgadvertising.com/marketing-insights/infographics/how-to-
market-to-moms-5-insights-for-brands-infographic/