QUESTIONNAIRE

A STUDY OF CONSUMER BEHAVIOR TOWARDS HOUSEHOLD

CONSUMER DURABLES IN VELLORE DISTRICT, TAMILNADU

QUESTIONNAIRE

I. PERSONAL DATA: -

01. Name

02. Place of Living

a) Vellore 0
b) Ambur LI
c) Thirupattur 0
d) Vaniyambadi 0
e) Gudiyatham LI
0 Valajapet El
g) Ranipet 0
h) Arcot
i) Arakkonam LI

03. Age
a) Below 25 0
b) 25-30 0
c) 31-40 0
d) Above 40 0

04. Sex
a) Male LI
b) Female 0

05. Qualification
a) Up to SSLC LI
b) +2 LI
c) Technical Diploma 0
d) Graduate LI
e) P.G & above LI
f) Professional Course 0

06. Marital status

a) Married LI
b) Unmarried LI

07. Income range [In rupees for per month]

a) Below 5000 LI
b) 5001-10,000 0
c) 10,001-15,000 0
d) 15001-20,000 0
e) 20,001 & above 0
08. Occupation
a) Govt.service
b) Employee in private organization Li
c) Business
d) Self employed Li
e) Agriculturists 0
0 Housewives 0
g) Any other — (specify) 0

09. Types of family

a) Joint 0
b) Nuclear

10. Size of family

a) - 2 members 0
b) 3 members El
c) 4 members 0
• d) 5 member
• e) Above 6members 0

II. MARKETING INFORMATION: - (GENERAL)

11. How knowledgeable are you about Household consumer durables?

a) Unknowledgeable 0
b) Somewhat knowledgeable Li
c) Knowledgeable 0
d) Very knowledgeable 0

12. Through what means of media do you come to know about Household consumer
durables?

a) TV
b) Radio
c) Newspaper D
d) Magazines 0
e) Friends 0
f) Colleagues D
g) Neighbours 0
13. Which means of media is a reliable source of information?
a) Television
b) Radio
c) Newspaper 0
d) Magazines 0
e) Friends 0
0 Colleagues 0
g) Neighbors 0
h) Trade association 0
14. You buy Household consumer durables because of
a) Value of money Li
b) Better performance 0
c) Low price Li
d) Emotional value Li
e) Gives social status 0
0 High quality Li
g) Possessed by other Li

15. You feel the price of Household consumer durables is:

a) Not high C3
b) Somewhat High 0
c) High 0
d) Very high Li

16. How would you prefer to buy the Household consumer durables?
a) With high quality El
b) With reasonable quality 0
c) With low quality p

17. Who influenced your purchase decision?

a) Self Li
b) Wife/ Husband Li
c) Children LI
d) Parents El
e) Friends Li
. Neighbours El

18. Would you be ready to buy Household consumer durables without warranty?
a) Yes 0
b) No Li

19. Are you satisfied with the warranty period offered by the seller?
a) Yes El
b) No ID

20. Do you would prefer to buy Household consumer durables only /with promotional
offer like?
00 0 000 0

a) Discount offer
b) Price cut
c) Rebate
d) Free gift
e) Special offer
0 Exchange offer
g) Without promo offer
 21. You prefer to buy Household consumer durables only on
a) Cash 0
b) Full credit 0
c) Installment credit 0
d) Hire purchase 0
e) Use of credit card 0

22. To what extent are you influenced to make purchase of Household consumer
durables by following factor?
Minor Fair More Major
Attributes
influenced influenced influenced influenced
a) Promotional offer 0 0 0 0
b) Low price 0 0 0 0
c) Emotional value 0 0 0 0
d) Value for money 0 0 0 0
e) Gives comfort in life 0 0 0 0
0 After sales service & warranty 0 0 0 0
g) Gives the social status 0 0 0 0
h) Improves standard of living 0 0 0 0
i) Quality of product 0 0 0 0

23. To what extent are you influenced to make purchase of Household consumer
durables by the following persons?
Attributes Minor Fair More Major
influenced Influenced Influenced influenced
a) Father/husband 0 0 0 0
b) Mother/wife 0 0 0 0
c) Husband& Wife both 0 0 0 0
d) Children 0 0 0 0
e) Grandparents 0 0 LI 0
0 Servant maid 0 0 0 0
g) Friends& neighbours 0 0 0 0
h) Colleagues D 0 0 El

24. Who would normally buy the Household consumer durables?

a) Father or husband
b) Mother or wife 0
c) Husband & wife or both
d) Grand parents
e) Sons/ daughters
0 Others 0
25. How much satisfied are you with the product and service, after using them?

a) Dissatisfied
b) Satisfied 0
c) Highly satisfied 0
III. INFORMATION ABOUT WASHING MACHINE:
26. Do you have a washing machine at home?

a) Yes 0
b) No 0

27. What brand of washing machine do you have?

a) BPL LI
b) Onida 0
c) Video con 0
d) Voltas LI
e) Whirlpool 0
0 Samsung liii
g) LG LI
h) Kenstar 0
i) Electrolux El
O

j) Other 0

28. What type of washing machine would you prefer to have?

a) Semiautomatic System 0
b) Fully automatic System LI
c) Any other — specific LI

29. How influenced are you for purchasing washing machine by the following
factors?
O

Attributes Minor Fairly More Major

influenced Influenced Influenced influenced
a) Heavy work at home 0 0 0 0
b) Convenience for washing 0 0 0 0
c) Time saving 0 0 0 0
O

d) Relief from manual wash 0 0 El 0

e) Better washing 0 0 0 0
f) Possessed by others 0 0 0 0
g) Value for money 0 0 0 0

30. How influenced are you to choose a particular brand of washing machine?

Attributes Minor Fairly More Major

influenced influenced Influenced influenced
a) Low price
0 00 000 00

0 00000 00

El
0 E0000 00

b) Promotional offer El
00 00000

c) Safety of clothing
d) Semiautomatic system
e) Fully automatic system
0 After sale warranty
g) Less quantity of water required
h) Less power consumption
i) Large capacity
31. You have not purchased the washing machine because of

a) High price El
b) No value for money LI
c) No quality El
d) Not safe for use of 'lame El
e) Other reasons LI

32. Would you like to buy washing machine?

a) Yes 0
b) No 0

33. How much price would you prefer to pay for a washing machine?
a) Below 10000 LI
b) 10001-15000 LI
c) 15001-20000 LI
d) 20001 and above 0

34. Are you satisfied with the quality and price of existing washing machine?

a) Highly satisfied 0
b) Satisfied El
c) Dissatisfied LI

35. How often your washing machine gets repaired?

a) Frequently El
b) Rare Li
c) Very rare
d) Not yet El

IV. INFORMATION ABOUT TELEVISION: -

36. Do you have a television at-home?

a) Yes 0
b) No 0

37. What brand of television do you have?

a) BPL El
b) Solider 0
c) Sharp El
d) Video con 0
e) LG
f) Kenstar CI
g) Philips El
h) Crown LI
i) Sony LI
j) Sansui El
k) Other El
 38. What type of Television do you have?

a) Black & white 0

b) Colour TV 0

39. What is the screen size of television you have now?

a) 14" 0
b) 20" 0
c) 21" 0
d) 25and above 0

40. How influenced are you for purchasing CTV by the following factors?

Attributes Minor Fair More Major

influenced Influenced Influenced influenced
a) Low price 0 0 0 0
b) Good entertainment 0 0 0 0
c) Give social status 0 0 0 0
d) Improve stand of living O 0 0 0
e) To know current information 0 0 0 0
0 Became a way of living LI 0 0 0
g) Possessed by other 0 0 0 0

41. How influenced are you to choose a particular brand of TV/CTV?

Attributes Minor Fair More Major

influenced influenced Influenced influenced
a) Low price 0 0 0 0
b) Promotional offer 0 0 0 0
c) Clarity of picture 0 0 0 0
d) Good looking at design 0 0 0 0
e) Familiar brand 0 0 0 0
0 After sale warranty 0 0 0 0
g) Large number of channel 0 0 0 0
h) Remote and locking system 0 0 0 0

42. You have not purchased the Television because of

a) High price LI
b) No value for money 0
c) No quality LI
d) Not safe for use of home 0
e) Other reasons LI
43. Would you prefer to buy a TV-CTV?

a) Yes 0
b) No Li

44. How much price would you prefer to pay for CTV?

a) Below 5000 Li
b) 5000-10,000 Li
c) 10,001-15,000 0
d) 15,001-20,000 0
e) 20,001 and above 0

45. Are you satisfied with the quality and price of existing Television?
a) Highly satisfied
b) Satisfied 0
c) Dissatisfied Li
46. How often your Television gets repaired?
a) Frequently 0
b) Rare Li
c) Very rare 0
d) Not yet Li

V. INFORMATION ABOUT REFRIGERATOR: -

47. Do you have refrigerator at home?

a) Yes 0
b) No 0

48. What brand of refrigerator do you have?

a) BPL Li
b) LG 0
c) Samsung 0
d) Video con Li
e) Electrolux 0
0 Whirl pool El
g) Godrej LI
h) Onida Li
i) TCL Li
J) Others Li

49. What type of refrigerator would you prefer to have?

a) Single door 0
b) Double door 0
50. How influenced are you for purchasing refrigerator by the following factors?

Attributes Minor Fair More Major

influenced Influenced Influenced influenced
a) Low price LI 0 0 0
b) Gives social status LI LI LI LI
c) Improve stand of living LI LI LI LI
d) To know current 0 0 LI
information LI LI LI
e) Became a way of living LI LI LI LI
f) Possessed by other

51. How influenced are you to choose a particular brand of refrigerator?

Attributes Minor Fair •More Major

influenced influenced Influenced influenced
a) Low price 0 0 0 LI
b) Promotional offer 0 LI LI
c) Good looking design 0 LI LI 0
d) Familiar brand 0 LI 0 LI
e) After sale warranty LI LI LI CI
Safety of things LI LI 0 LI
Double door system LI LI 0 LI
h) Single door system LI LI LI LI

52. You have not purchased the refrigerator because of

a) High price LI
b) No value for money LI
c) No quality LI
d) Not safe for use of home LI
e) Other reasons LI

53. Would you like to buy a refrigerator?

a) Yes 0
b) No 0

54. How much price would you prefer to pay for a refrigerator?

a) 5000-10,000 LI
b) 10,001-15,000
c) 15,001-20,000
d) 20,001 and above LI

55. Are you satisfied with the quality and price of existing refrigerator?

a) Highly satisfied 0
b) Satisfied LI
c) Dissatisfied
56. How often your refrigerator gets repaired?
a) Frequently El
b) Rare El
c) Very rare 0
d) Not yet 0

VI. INFORMATION ABOUT MIXIE: -

57. Do you have Mixie at home?

a) Yes El
b) No El

58. What brand of Mixie do you have?

a) Preethi El
b) Butterfly El
c) Prestige 0
d) Kenstar
e) Anjali El
0 Smith
g) Cromptor Greaves
h) LG altra
i) Usha Lexus
0
j) Premier
k) Maharaja
1) Any other 0

59. How influenced are you for purchasing Mixie by the following factors?

Attributes Minor Fair More Major

influenced influenced Influenced influenced
a) Heavy work at home 0 0 CI 0
b) Convinced for cooking 0 CI CI 0
c) Time saving 0 CI CI 0
d) Value for money 0 CI CI 0
e) Social status 0 El CI 0
0 Improve standard of living CI CI CI CI
g) Possessed by others 0 0 0 0

60. How influenced are you to choose a particular brand of Mixie?

Attributes Minor Fair More Major

influenced influenced Influenced influenced
a) Low price 0 0 0 0
b) Promotional offer 0 0 0 0
c) Good looking design El CI 0 0
d) Familiar brand 0 0 0 0
e) After sale warranty El 0 0 CI
0 Less power consumption 0 0 0 CI
g) Good quality 0 0 0 0
h) Large capacity 0 0 0 CI
61. You have not purchased the Mixie because of
a) High Price
b) No value for money
c) No quality
d) No safe use at home
e) Other reason

62. Would you like to buy Mixie?

a) Yes 0
b) No 0

63. How much price would you prefer to pay for Mixie?
a) 1000-2000
b) 2001-3000 0
c) 3001-4000 0
d) 4001 and above

64. Are you satisfied with the quality and price of existing Mixie?
a) Highly satisfied El
b) Satisfied LI
c) Dissatisfied 0
d) Highly dissatisfied 0

65. How often your Mixie gets repaired?

a) Frequently 0
b) Rare LI
c) Very rare o
d) Not yet

VII. INFORMATION ABOUT WET GRINDER: -

66. Do you have a wet grinder at home?

a) Yes 0
b) No 0

67. What brand of wet grinder do you have?

a) Preethi
b) Butterfly
c) Cromptor Greaves 0
d) LG altra
e) Maharaja
f) Sowbaghya
g) Amrita LI
h) Lakshmi
i) Altra
j) Vijayalakshmi
k) Everest LI
1) Any Other(local)
68. What is the capacity of wet grinder that have now?
a) 1 Kg 0
b) 2 Kg 0
c) 3 Kg 0
d) 5 Kg 0

69. Which type of wet grinder do you have now?

a) Single Stone — chain type 0
b) Double Stone — tilting type 0
c) Triple Stone — tilting type 0
d) Table wet grinder 0

70. How influenced are you for purchasing wet grinder by the following factors?
Attributes Minor Fair More Major
influenced influenced Influenced influenced

a) Heavy work at home 0 0 0 0

b) Convinced for cooking 0 0 0 0
c) Time saving 0 0 0 0
d) Value for money 0 0 0 0
e) Social status 0 0 0 0
f) Improve standard of living 0 0 0 0
g) Relief from manual work 0 0 0 0
h) Possessed by others 0 0 0 0

71. How influenced are you to choose a particular brand of wet grinder?
Attributes Minor Fair More Major
influenced influenced Influenced Influenced
00 01:11=1 0 0

a) Low price Ei
b) Promotional offer D
c) Good looking design El
d) Familiar brand 1:1
e) After sale warranty El
f) Less power consumption CI
g) Good quality El

72. You have not purchased the wet grinder because of

a) High price 0
b) Low quality 0
c) Not safe for used at home 0
d) Other reason 0

73. Would you like to buy a wet grinder?

a) Yes 0
b) No El
74. How much price would you prefer to pay for wet grinder?
a) Below 2000 LI
b) 2001-3000 LI
c) 3001-4000 LI
d) 4001 and above LI

75. Are you satisfied with quality and price of existing wet grinder?
a) Highly satisfied 0
b) Satisfied
c) Dissatisfied 0

76. How often your wet grinder gets repaired?

a) Frequently 0
b) Rare LI
c) Very rare LI
d) Not yet LI