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Top priority business plan submission deadline 11th November , 2010

Business Plan

(Manufacturing sector only)

1. Company Name
2. Registered office
3. Core team background , experience, education qualification
4. Lawyer , CA, COMPANY Secretary
5. Vision & Mission Statement
a. The long term goal and target of the organization (Vision)
b. Vision in a shorter time period
c. Objective / purpose
6. Economic analysis ( what are demographic features of the market available)
7. Market Research
a. Need gap exploration
b. Type of product
c. The expected pricing
d. Consumer Behaviors
8. Industry Analysis
a. Competitors
i. Profile
ii. SWOT
b. The Areas where we can penetrate easily
c. Weakness in the industry
d. Threats if any
e. Top players and their market share
f. Excise duty applicable to the products to this industry
g. Tax holidays if any
h. Preferred status if any
9. Market analysis
a. Availability to the people(distribution stategy) type of product
b. B2b , b2c customer type
 i. Is it govt ,To invidual or industry
c. Future trends
d. Customer profiling
e. Identifying likes and dislikes(affordability, income profile i.e. consumer prfl)
10. Company formation, registration(company, vat, cenvat, srvs tax, professional tax,
ISE code, DIN, certificate of incorporation , commencement of business of business,
books of account to be maintained, appointment of internal ,statutory auditors,
CIP” CORPORATE IDENTITY PLAN, who is ur banker?)
11. Marketing Strategy
a. Branding
b. Product description/service description
i. Product differentiation
c. Segmentation
i. Depends on the product developed
1. Demographic
2. Geographic
3. Psychographic
d. Targeting
i. The best segment/s or the most profitable segment/s
ii. Perceptional map
e. Positioning
i. How to create the image in the customers
12. Pricing Strategy
a. BEP
i. Sales in units
ii. Sales in volume
iii. Sales to achieve the target in unit Rs. and volume
iv. Shut down point
b. Competitor pricing/domestic pricing/export pricing
c. Govt. restrictions & policies on pricing
d. Penetration pricing

13. Product packaging

a. Type of packing
b. Labeling
c. Pack size
d. Messages if needed
e. Expiry date
f. Usage description/instructions
14. Distribution

15. Communication mix(depends on the product)

 a. Corporate image building(website, corporate brochures)
b. Advertising
c. Public relations
d. Sales Promotion
e. Personal Selling
f. Direct Marketing.

16. Production Planning

a. Capital expenditure
i. Factory
ii. Which country is it sourced from?
iii. Export promotion council of India
b. Production Plant Location(tax holidays, SEZ IF EXPORTS, tax related benefits
to different locations)
c. Layout
i. Technology
ii. Pollution control
iii. NOCs
iv. Equipment cost
v. Installation cost
vi. Safety and security
d. Machinery
17. Material Planning
a. Raw materials
b. Inbound logistics
c. Purchase department
d. Inventory management
e. Maintenance of cenvat register
f. Input raw material and input service
g. Vat register
h. Import procedure for raw material
i. Export product(bonded warehouse)
j. Vendor management
18. Human resource
a. Organization structure
b. Manpower planning/ recruitment
c. Training & development
d. Compensation
e. Health issues
f. Retention
 g. PF, ESI, Gratuity
19. Financial Details
a. Risk profile of the project
b. Initial investment
c. Capital design/ debt equity ratio
d. Domestic borrowings/ foreign
e. Design of the financial instrument (mapping maturity cash flow and
currency
f. Financial forecast(10 years/ Balance sheet, P&L Account, Cash flow
statement)
g. FCFF,FCFE ( FREE CASH FLOW)
h. Cost of capital based on point c, d, e ABOVE
i. NPV, IRR, MIRR,
j. Payback period, Discounted payback period
k. Project simulation, pessimistic. optimistic, most likely
l. Project implementation schedule (PERT,CPM)
m. Social cost benefit analysis
n. Economic value added
o. CFROI
p. Major macroeconomic risk factors(inflation, fluctuations)
q. Potential investor groups
r. Ask an offer
20. Growth Strategy for the future