Lupon National Comprehensive High School

First Quarter Examination of Entrepreneurship

School Year 2019-2020

Name: ____________________________________ Score:_______________

Grade & Section:____________________________ Date:________________

Test I. Match Column A to Column B. In Column A -lists of characteristics of a successful Entrepreneur.

Find its definition listed in Column B. Write only the letter of the correct answer.
Column A Column B
_____1. Profit-oriented a. refers to the impression in the consumers’ mind of a brands total
personality.
_____2. Goal oriented b. a major priority in the entrepreneur’ life
_____3. Risk Taker c. Are sale of the physical products from the manufacturer to the
consumer
_____ 4. Market d. Color can be an important consideration for highly technical
products.
_____ 5.Target Market e. Are set into motion the goal of the enterprise to profitability.
_____ 6. Brand Image f. Is that bundle of satisfaction which the buyer receives as the result
of a lease or purchase
______7. Market Characteristic g. ability to take measured or calculated risk
______8. Product h. are intangible products that satisfaction can be measured in future
preferences.
_______9. Goods i. Good design can improve the marketability of the product.

______ 10. Services j. is a place where two parties gather together to facilitate the
exchange of goods or service.

______ 11.Staples k. Product specifications must be maintained according to product

standards that are acceptable to customers.

_______12. Design l. This is the type of customers that are focused within the market.

_______13. Product colors m. describes the attributes of the buyer’s in making decision related in
purchasing a certain product.

_______14. Product Quality n. are low priced items that are routinely purchased on a regular
basis and are products that are used every day.

_______15. Product Warrantee o. it is the state where the buyer is assured that the product meets
the specifications stated in the product labels.
Test I1. Multiple Choice: Encircle the letter of the correct answer.

1. An Entrepreneurial tool in determining the profitability of the business operation.

a. PEST Analysis b. SWOT Analysis c. Internal & External Factor d. none of the above
2. It contains rationale and the background of the study undertaken.
a. Introduction b. Project Summary c. Marketing Studies d. none of the above

3. Brief description of the business/how the business was organized.

a. Introduction b. Project Summary c. Marketing Studies d. none of the above

4. Refers to the market segmentation for the distribution of the product or services.
a. Demand analysis b. Supply Analysis c. Market Profile d. none of the above

5. Projected consumption in the 1st year, then 5 years, then 10 years of operation
a. Demand analysis b. Supply Analysis c. Market Profile d. none of the above

6. Source of Product Supply- foreign & Local

a. Demand analysis b. Supply analysis c. Competitive analysis d. none of the above

7. Refers to the selling price of the product

a. Selling Price b. Demand Price c. Name your price d. none of the above

8. Refers to the competing product in the market as to its quality and market acceptability.
a. Selling Price b. Competitions c. Distribution & Cost of Transportation

9. Refers to the transfer or movements of products from the producer to the ultimate user.
a. Selling Price b. Competitions c. Distribution & Cost of Transportation

10. Media Network, personal selling billboard or any media penetration strategy.
a. Promotion & Advertising b. Channel distribution c. Pricing Strategy

11. Synopsis of your business plan , this part should be written last in order to include all the
necessary information.
a. Financial Plan b. Operational plan c. Executive summary d. none of the above

12. Push or pull, how fast or slow your product involve will move in the market.
a. Financial Plan b. Marketing Plan c, Operational Plan d. none of the above

13. Defines as the company’s expected sales for the coming year the cost of running the business in
general. A. Financial Plan b. Marketing plan c. Operational Plan d. none of the above

14. Must show how much money is needed to generate sales.

a. Operational Plan b. Marketing Plan c. Financial Plan d. none of the above
15. Refers to educational background and the lifestyle of the target market.
a. Pricing Strategy b. Psychographic Strategy c. Promotion and Advertising
Test III. Identify the following phrases/sentences as to what category belong: Write your answer on
the space provided.
A. Internal or External Factors that may lead to the fall or success of a business enterprise.
1. Plans and policies - __________________
2. Image - __________________
3. Peso Devaluation - __________________
4. Government Regulations -__________________
5. Competitors -__________________
B. SWOT Identification: If it is Strength, Weakness, Opportunity and or Threat
6. Weak Leadership -__________________
7. Strong Competition -__________________
8. Popular Brand -__________________
9. Incompetent Manager -__________________
10. Wide Range of Customers -__________________
C. PEST ANALYSIS: Political, Economic, Social, Technological

11. Number of older people increases - _______________________

12. Market Regulation - ____________________________________
13. Lower Energy Cost - ___________________________________
14. Unemployment rate - __________________________________
15. Easier access to internet - _______________________________

Test III. Essay. Explain at least in 10 sentences or more. The Relevance of the course.
1. In the global situation, it is the Entrepreneur who could change the global economic
landscape. What and Why?

Good Luck & God bless!

Ma’am Flor
1st Quarter Exam– Entrepreneurship

2nd Semester 2019-2020

ANSWER KEY

Test I. Match Column A to Column

1. Profit Oriented -b
2. Goal Oriented -e
3. Risk Taker - g
4. Market -j
5. Target Market -l
6. Brand Image -a
7. Market Characteristics -m
8. Product -f
9. Goods -c
10. Services -h
11. Staples -n
12. Design -i
13. Product colors -d
14. Product Quality -k
15. Product Warrantee -o

Test II. Multiple Choice

1. B - SWOT ANALYSIS
2. A -Introduction
3. B -Project Summary
4. C -Market Profile
5. A -Demand Analysis
6. B -Supply Analysis
7. A -Selling Price
8. B -Competitions
9. C -Distribution and cost of Transfer
10. A -promotion and Advertising
11. C -Executive Summary
12. B -Marketing Plan
13. C -operational Plan
14. C -Financial Plan
15. B -Psychographic Strategy
Test III. Identify words/phrases as to what category it belong:

Internal or External Factors that may lead to the fall or success of a business enterprise.
11. Plans and policies - Internal
12. Image - Internal
13. Peso Devaluation - External
14. Government Regulations -External
15. Competitors - External

SWOT Identification: If it is Strength, Weakness, Opportunity and or Threat

16. Weak Leadership - Weakness
17. Strong Competition - Threat
18. Popular Brand - Strength
19. Incompetent Manager - Weakness
20. Wide Range of Customers - Opportunity

PEST ANALYSIS: Political, Economic, Social, Technological

11. Number of older people increases - Social
12. Market Regulation - Political
13. Lower Energy Cost - Technological
14. Unemployment rate - Economic
15. Easier access to internet - Technological

Test IV. Essay. Explain at least in 10 sentences or more. The Relevance of the course.
1. In the global situation, it is the Entrepreneur who could change the global economic
landscape. What and Why?
 Lupon National Comprehensive High School

First Quarter Examination of ENTREPRENEURSHIP

2nd Semester 2019-2020

TABLE OF SPECIFICATIONS

Topics Knowledge Understanding Process Total

*Characteristics I- 1,2,3
of a Successful 3
Entrepreneur
Identify Market I- 4,5,6,7
Problem-Target 4
Market
Internal & III-
External 1,2,3,4,5 5
Factors
SWOT III– 6,7,8,9,10
Identification 5
PEST Analysis III- 5
11,12,13,14,15
General Format II- 1,2,3,4,5,6,7,8,9,10,22,12,13,14,15
of a
comprehensive 15
Plan
Product: Its I – 8,9,10,11
Nature & 4
Sustainability
Product I- 12,13,14,15
Satisfying 4
Features

“In global
situation, it is
the
entrepreneur
who could 1-10 10
change the
economic
landscape”
Total: 55 30 15 10 55
Prepared By:

Florentina M. Visto

Senior High Teacher 1