Principles of Marketing

Summative Examination

Name :
Grade and Section :

Direction: Read each item comprehensively and write the letter of the correct answer
on extra sheet of paper

1. Something that a person must have to live and survive

A. Market C. Wants
B. Exchange D. Goods
2. It occurs when the buyer and seller trade something of equal value that satisfies their unmet
needs
A. Market C. Wants
B. Exchange D. Needs
3. It is composed of people with both the desire and ability to buy a product or service.
A. Market C. Wants
B. Exchange D. Needs
4. Items that satisfy human wants and provide utility
A. Market C. Wants
B. Exchange D. Needs
5. Something that a person desires to have
A. Market C. Wants
B. Exchange D. Needs
6. Which of the following is not included to the situation analysis
A. Micro – environment C. value proposition
B. Macro- environment D. customers
7. This shows how you let the consumers know about your product for sale. This is done through
advertising, personal selling, sales promotions, direct marketing, and publicity.
A. Promotion C. place
B. Product D. price
8. A strategy that helps brands develop strong and long-term customer relationships. It is
important to maintain and build relationships with customers and other brands today which is
good for brands because it helps them understand their customers in the long run.
A. Relationship marketing C. Social Marketing
B. Industrial Marketing D. event marketing
9. Practice of marketing in which the services and goods are marketed for their environmental
benefits. Research has shown that the customers are willing to pay extra for products from
companies that are concerned about the environment and committed to sustainable
development.
A. Green marketing C. event marketing
 Principles of Marketing
Summative Examination

B. Cause marketing D. contemporary marketing

10. Also known as B2B or business-to-business marketing
A. Relationship marketing C. Social Marketing
B. Industrial Marketing D. event marketing
11. This is the type of marketing in which a company and charity work together to promote
awareness for a good reason. If the campaign is successful, it can help increase the business
value of the company.
A. Green marketing C. event marketing
B. Cause marketing D. contemporary marketing
12. It is the practice of marketing in which the services and goods are marketed for their
environmental benefits. Research has shown that the customers are willing to pay extra for
products from companies that are concerned about the environment and committed to
sustainable development
A. Green marketing C. event marketing
B. Cause marketing D. contemporary marketing
13. Which of the following marketing concepts focuses on the client, relationships, and well-being
of society
A. Contemporary market C. event market
B. Traditional market D. concept market
14. Which of the following concepts focuses on the client, relationships, and well-being of society
A. Contemporary market C. event market
B. Traditional market D. concept market
15. Which is not belong to the group ?
A. The product concept c. The production concept
B. The selling concept D. The market concept