Name: Date:

Discipline and Ideas In Social Sciences

Q4 -Week 1-The Processes and Methods of Communication

MELC: llustrate the different processes and methods involved in undertaking communication
What I Need To Know
This lesson is divided into three subtopics namely, the communication settings, the communication process and the
tools of communication. In this lesson, I want you to deepen more your understanding about the discipline of
communication.
What I Know
A. True or False. Directions: Mark check (/) on the space provided before the number if the statement is true and cross
it out (x) if it is false.
____1. Government communication can be defined as all activities in the which includes the public and the private
sector institutions.
____2. Government communication can either be active or passive.
____3. A responsible and responsive government provides its citizens with timely, accurate, clear, and complete
information about its programs, services, and policies.
____4. Government has only one function and that is to provide economic needs to its citizens.
____5. One of the functions of communication in the society is to transmit social inheritance.
What is It?
COMMUNICATION IN VARIOUS SETTINGS Have you experienced to receive an information or announcement from your
barangay? Or a written communication from any business industries in your place or from a legit organization like from
charitable groups or church-related groups? Have you thought about who made the communication? Or from whom
does it come from and the reason why the communication was made? These are some of the questions you need to
consider upon learning this lesson. The following are some of the settings in which communication takes place.
1.Communication in Government
Government communication can be defined as all activities done by the public sector institutions that the government
supervises for the purpose of presenting and explaining government plans, decisions and actions. It is also used to
promote legal processes, defending recognized values and to foster patriotism.
Types of Government Communication
1.Government-wide communication. Communication occurs in all structured communication where its
purpose is for presenting government activities like to explain decisions, and present actions
2. Communication relating to benefits. Communication occurs to ensure beneficiaries are receive by the people to
avail services.
3.Involving Institutional Communication. Communication to enhance the visibility and influence of an organization.
This type of communication is to clarify the values to be conveyed and incorporating these values in all communication
activities and implementing the appropriate procedures
2. Communication in Civil Society
Communication done by a non-government organizations (NGOs) is an example of this setting. Different advocacies like
Greenpeace, animal rights, environmental protection are examples of these.
3. Communication in Private Sector
Communication in any business industries where information, persuasion and mobilization are the primary needs of the
private sector
4. Other Settings
a. Schools - communication for instruction and socialization to inform stakeholders like parents, faculty and students
b. Communities are organized in varying degrees of structure and using different systems.d students.
c. . Online communication- done in social networking sites like fb, twitter, etc
Tools of Communication
1. Print Materials - Newspapers, reports, books, posters, brochures, etc.
2. Non-print materials - Videos, TV shows, radios, presentations
3. Technologies- cellphones, telephones, tablets, computers and laptop
4. Online Tools- Social Media, electronic mails
Process of Communication
In understanding the process of communication in any organization, patterns on where information and messages go is
critical. This is called the directionality of communication. Among these are the following:
1. Vertical Communication- refers to sending or receiving messages between levels of hierarchy or order whether
upward or downward.
2. Horizontal Communication- refers to sending or receiving messages within the same levels of hierarchy.

3. Downward Communication - is used to send messages from lower a higher rank to a lower rank.
Terms in the Communication Process
 Encoding is putting ideas or information into symbols.
 Decoding is transforming message back into thoughts.
 Message is the information source.
 Receiver is the one who receives the information
 Sender is the person who share the information.6
 Response is the receiver’s reaction to the message. 7
 Feedback is the the receiver’s reaction that is given back to the sender. 8
 Noise is the unplanned interference
What’s More
Activity: Directions: Communication takes place anywhere at home, in your community and in the school. Having read
and learn about this lesson from the discussion above about the settings of communication and the processes and tools
in it. Try to differentiate these settings using the Venn diagram below. Indicate also how they are similar and different
from each other

Government

Private Sector Civil society

 THE FIRST THREE THINGS I LEARN!
Directions: Write three things you learn about communication channels using the pattern below.
1. I learn that communication channels are ___________________________________
2. I know why because ___________________________________________________
3. I know how __________________________________________________________
What I Can Do ( Performance Task 1)
What I can do
A. On the News. Listen to your local radio station and write one news that you heard from it. Below the
news, explain why and how a local government should communicate to its citizens about what happened.

Assessment:
. MULTIPLE CHOICE. Directions: Encircle the letter of the best answer.
1. Putting thoughts, ideas or information into symbolic form is called___________
. A. encoding B. message C. receiver D. channel
2. It is a method by which the communication travels from source to receiver.
A. source/sender B. Message C. channel d. receiver
3. It is a setting of communnicatison where by non-government organizations (NGOs) is an example of this. A.
government B. civil society C. schools D. private sector
4. This term in the communication process means there is unplanned disturbance or interference. A. response B.
feedback C. noise D. decoding
5. It is the information which is shared or transmitted.
A. message B. Feedback C.Source D. response
6. This is a tool of communication where one can read it using newspapers and letters.
A. print B. non-print C. technologies D. online tools
7. This is a term which is used to refer to communication process where sending and receiving is done between
individuals with the same level or rank.
A. downward B. upward C. horizontal D. vertical
8. It is the person or organization that has information to share.
A. receiver B. sender C. decoder D. encoder
9. This means that communication happens in business industries.
A. government B. civil society C. schools D. private sector
10. This a process of communication where the transmitter send messages from more powerful to the less one.
A. downward B. upward C. horizontal D. vertical
References: Discipline and Ideas in the Applied Social Sciences Phoenix Publishing House, Inc. Copyright 2016 Author:
Myla M. Arcinas, Ph. D. Project Director: Ronaldo B. Mactal, Ph. D
Pretest 1. False 2. True 3. True 4. False 5. True
Assessment 1. A 2. C 3. B 4. C 5. A 6. A 7. C 8. B 9. D 10. A

Q4 Week 2-The Communication Media Channel

MELC: distinguish the appropriate communication media channel(s) to use in different settings and situations.

What I Need To Know

Here, you will learn about the varied needs of the different audiences such as the individuals, groups or maybe
organizations. There are some approaches that you will be dealing into this lesson like the prism of theoretical approach
and the uses of gratification approach that may help you understand more about the processes of communication.

What I Know

A. True or False. Directions: Mark check (/) on the space provided before the number if the statement is true and cross
it out (x) if it is false.

_______1. Social media is more reliable to use than newspaper when it comes to national news. _______2. Mass media
can either be print or broadcast

. ______3. One example of print media is newspaper.

_______4. New media covers a set of applied communication technologies that continue to flourish. _______5. The use
of Wikipedia is an example of social media

What is It?

What do you usually do if you want to know about an incident that happened in your place? Aside from asking people,
do you listen to radio? Or watch news on TV? Or maybe you just search information or news in the internet? Or maybe
call somebody from long distance to confirm something or make conversation. In this lesson, you will be learning some
keywords and ideas about this topic to know the media channels, or the methods used on how information travels from
one source to another.

COMMUNICATION MEDIA CHANNELS

A media channel refers to the specific method used in transmitting messages or information to an intended audience.
These come in a form of the examples stated in the activity above like television and radio (the broadcast media),
newspaper (print media), Facebook, Twitter and Instagram (social media) and this new media which is today’s method
of communicating in the digital world.

1. Mass Media is a means of communication which is intended for large audiences. This is divided into two, Print and
Broadcast
a. Print media includes newspaper and publication which tell about news stories, opinions, businesses, and
advertisements
b. . Broadcast media comes in a form of radio and television where it is more influential and dominant to
transmit news and information
2. New Media is a term which refers to all that is related to the use of internet and the interplay between technology,
images and sound that help improve the process of communication especially in the advent of the 21st century.
a. Social media is a subset of new media which dominated much of the world populace and seen most
influential medium of communication especially to teenagers. Internet is a must in this channel where it does
not only cover a portion in a certain place, but it can reach anyone in the globe as long as there is internet.
Examples of these are:

Social networking sites (Facebook, twitter, Instagram, Tumblr, etc.)

Wikipedia

YouTube

Virtual games (DOTA, Mobile legends, Crossfire, Rules of Survival, and others)

3. Telecommunication refers to channel of communication where information and messages are exchanged over long
distances. Usually this channel use computer, cellphones, and telephone where information is sent or received
through a communication technology (blogs, email, instant messaging)

In the Philippines, this can be an example through large telecommunication networks like SMART, Talk ‘N Text, PLDT,
TM, Globe and Sun Cellular among others which provide communication connection for us to call or have conversation
to someone over long distance. We can also use the internet connection that we have as these networks also provide us
with the access to the internet using systems and devices.

What’s More

Activity A. TRY THIS! Directions: Write down the benefits one can get in using the following channels of communication
below. Use the table below in answering.

Communication Channels Benefits

Radio

Television

Social Media

Newspaper

Mobile Phone
 Processing Questions: 1. How are you using these channels of communication? 2. Which of the channels given above
do you usually use when you want to know about a specific event, situations or information? 3. Do you think these
channels need to be appropriately chosen in getting information? Why?

Assessment:

MULTIPLE CHOICE. Directions: Carefully read the statements below. Use the choices in the box for your answers.
Write only the letter of the correct answer before each number.

A. mass media B. media channel C. new media D.social media E. print media

____1. This refers to the specific methods of how information is transmitted to the intended audience.

____2. This is a type of media channel which includes print, radio, and television.

____3. YouTube is an example of this type of media

____4. The use of newspaper is an example of _____________.

____5. The use of television to transmit information or news is an example of ____________

Directions: Write 3 disadvantages of social media and 3 ways to overcome it.

_1. ________________________________________________________________________________

How to overcome
___________________________________________________________________________________

2._________________________________________________________________________________

How to overcome__________________________________________________________________________

3.________________________________________________________________________________

How to overcome

References: Discipline and Ideas in the Applied Social Sciences Phoenix Publishing House, Inc. Copyright 2016 Author:
Myla M. Arcinas, Ph. D. Project Director: Ronaldo B. Mactal, Ph. D.

Answer Key

Pretest: A. True or False 1. False 2. True 3. True 4. True 5. True

POST TEST Multiple Choice. 1. A 2. B 3. B 4. C 5. D

Q4-Week 3-4 Functions of Social Sciences

MELC: explain each of the functions of applied social sciences/ identify situations that would require or
necessitate the performance of the various functions in local /Philippine settings
The social sciences refer to the various disciplines that study society and examine how people interact and
develop culture. It is a big umbrella of disciplines that include history, political science, sociology, psychology,
economics, geography, demography, anthropology, and others. On The other hand, applied social science was
developed as a response to the categorization of the social science knowledge that was common during the
late 90s and end of the twentieth century
Students who pursue courses on the applied social sciences give them adequate background and training to
have careers in counselling, social work and communication.
What I Know
. Activity 1: Read and answer the following questions below
1. Do you consider the messages forwarded by news media to its audiences an absolute truth? Why or why
not? Explain your answer.

What is It
I. FUNCTIONS OF APPLIED SOCIAL SCIENCES TO SELF-DEVELOPMENT
1. Counseling – offers guidance to individuals in various situations of conflict, confusion, and crisis and
provides the tools for the individual to address issues of self-development.
2. Social Work – offers a wide range of services, particularly in aid of liberating the marginalized individuals
and facilitating participation in the public goods and services that are necessary for self-development.
3. Communication – empowers the individual with listening and speaking skills in order for them to be
effective. The individual has to be sure that the message comes across accurately by considering the message
itself, the audience or receiver, and how the message is likely to be received.
II. FUNCTIONS OF APPLIED SOCIAL SCIENCES TO PERSUASION
PERSUASION
In careers related to communication like mass media, advertising, and business, persuasion is very essential.
To persuade means:

∙ Being able to convince other people to change their attitudes or behavior regarding an issue through the
communication of messages in an atmosphere of free choice.
One cannot persuade a person unless he/she has a foundation on social sciences. It is very important that
those who make the messages or advertisements that want to persuade a client or customer must be
knowledgeable about the culture of the people in which the messages is being communicated.
The heart of persuasion is the ability to understand well one’s audience and its complexity
. Persuasion energizes itself to move audiences to desired and immediate action
III. FUNCTIONS OF APPLIED SOCIAL SCIENCES TO ARTS AND ENTERTAINMENT
ART AND ENTERTAINMENT
Applied social sciences are also used in the arts and entertainment industry. Arts and entertainment
are reflections of a country’s culture and society. To be able to understand and analyze the development and
new trends in the arts and entertainment, it is important to be familiar about the people’s social and cultural
conditions.
As new forms and delivery systems for entertainment flourished, there is great importance to
understand the needs of the viewing public. It is important to cope with the changing demands of the viewers in
order to get the viewer’s attention. The applied social sciences prove to be significant in this aspect because a
strong foundation in the study of the people’s viewing behavior and patterns are emphasized in this field.
IV. FUNCTIONS OF APPLIED SOCIAL SCIENCES TO NEWS AND INFORMATION
NEWS AND INFORMATION Applied social science is also important in the field of journalism. The news and
current affairs sector emphasize the need for a balanced, objective, and truthful rendering of the political and
other important events as they actually happened. Practitioners in the applied social sciences have enough
training in this regard because they have a good foundation in history and political science. Through the
application of these fields, applied social scientist have enough skills to be able to write and report news
accurately and objectively
V.. FUNCTIONS OF APPLIED SOCIAL SCIENCES TO ORGANIZING ADVOCACY AND MOBILIZATION
ADVOCACY AND MOBILIZATION
Advocacy groups are organized to inform and educate on public issues and influence people on the
development of policies. Advocacy groups also play important roles in the development of political and social
systems. Applies social sciences is a good background for advocacy and mobilization because this field
studies politics, governance, social and political dynamics which are very important background for advocacy
works.
The following are some of the different activities of advocacy. All these activities require knowledge of the
applied social sciences. It includes the following:
1. Community organizing and mobilization – It is about helping to mobilize constituents and build power with
their communities.
2. Information dissemination – Providing communities and people the right information on important political,
social and economic issues affecting them.
3. Research – Conducting research that reflects the needs of the communities.
4. Training – Training sessions that will teach successful strategies and skills for personal and community
development.
VI.FUNCTIONS OF APPLIED SOCIAL SCIENCES TO EDUCATION
EDUCATION The academe is one of the most relevant career tracks that applied social scientists can pursue.
The multidisciplinary approach in the study of the applied social sciences can equip students with the skills and
expertise to work in schools, colleges, and universities. These are a significant number of subjects offered in
the general education curriculum in the secondary and tertiary levels that applied social scientists can teach.
These include history, society and culture, and politics and government

The four pillars of education according to UNESCO Education

. 1. Learning to know- combinines a sufficiently broad general knowledge with the opportunity to work in
depth on a small number of subjects. This also means learning to learn so as to benefit from the opportunities
education provides throughout life.
2. Learning to do- acquires not only an occupational skill but also, more broadly, the competence to deal with
many situations and work in teams. It also means learning to do in the context of young peoples' various social
and work experiences which may be informal, as a result of the local or national context, or formal, involving
courses, alternating study and work.
3. Learning to live together- develops an understanding of other people and an appreciation of
interdependence - carrying out joint projects and learning to manage conflicts -in a spirit of respect for the
values of pluralism, mutual understanding and peace.
 4. Learning to be- develop one's personality be able to act with ever greater autonomy, judgement and
personal responsibility. In that connection, What‘s More What I Can Do education must not disregard any
aspect of a person's potential: memory,
What‘s More :
Activity 1:
Directions: Answer the questions below.
1. As senior high school student, what can you contribute to lessen the social issues in your community?
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

2. How can you apply the things you have learned in the school to solve the problem in your community?
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

Activity 2: Directions: Answer the following:

Compare the 2 television networks (ABS-CBN & GMA NETWORK) in the functions of applied social
sciences on art and entertainment.
1. How does the program influence oneself or character?
__________________________________________________________________________________________________
__________________________________________________________________________________________________
__________________________________________________________________________________________________
______________________________________________________________________
2. Do you think watching or following a certain teleserye or drama can affect your own perspective?
___________________________________________________________________________________________
__________________________________________________________________________________________________
__________________________________________________________________________________________________
_____________________________________________________________________________
3. How do you think watching teleserye can be useful to help you relate on situations almost the same as those
presented in the teleserye.
__________________________________________________________________________________________________
__________________________________________________________________________________________________

What I Can Do (Performance Task 2 )

Slogan Making: Directions: Make a slogan about the importance of applied social sciences in minimizing social
problems concerning education.
Assessment
DIRECTIONS. Identify if the statement is TRUE or FALSE.
Write the answer for each item on the line.
_____1. Applied social scientists use and borrow different concepts, theoretical models and theories of the
social science disciplines which can help them understand society and the different problems and issues
that it faces
____2. The applied social sciences can help persuade people to change their beliefs, attitudes, and
behavior.
____3. Counseling allow us understand one’s personality including various problems and issues that may
affect
an individual.
____4. Social work focuses only on individual and personal problems.
____5. The applied social sciences can introduce ways to achieve long lasting peace through a practitioner’s
knowledge and application of the political process that include peace-building processes and
conflict management mechanisms.
___ 6. Personal growth counselling focuses on the evaluation of a client’s life, goals and the different aspects
of life.
___7. Advocacy works only on community organizing and mobilization.
___ 8. Education throughout life is based on four pillars: learning to know, learning to do, learning to live
together and learning to be
____9. Community organizing and mobilization is about helping to mobilize constituents and build power with
their communities.
____10. To persuade means being able to convince other people to change their attitudes or behavior
regarding an issue through the communication of messages in an atmosphere of free choice.
References:Discipline and Ideas in the Applied Social Sciences Diwa Learning Systems Inc. Authors: Myreen
P. Cleofe, Boots C. Liquigan, Christopher I. Madrigal Pages 190-198 Slideshare.net/tirthamal 2010/cnication-
ppt Slideshare.net/satyakichowdhury1/communication-

Answer Key
ASESSEMENT-
1.true
.2. True
3. True
4. False
5. True