SAMPLE

GLOBAL FOOTWEAR MARKET

(2020 – 2025)

The study offers:

• A detailed understanding of the current market dynamics and growth opportunities.
• An in-depth analysis and market forecast for the global footwear market
• An overview of the competitive intelligence, with product innovations and strategies of the major players

Domain:
Domain:
Consumer
ICT Goods BaseYear:
Base Year:2019
2018 Forecast
ForecastPeriod:
Period: 2020-2025
2019-24

Industry Reports | Consulting | Intelligence Center

+1 617 765 2493 | info@mordorintelligence.com | www.mordorintelligence.com
1 SAMPLE – GLOBAL FOOTWEAR MARKET
 DISCLAIMER
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purpose and/or use.

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 TABLE OF CONTENTS
5.1.2 Non-athletic Footwear
1. INTRODUCTION
1.1 Study Assumptions and Market Definition 5.1.2.1 Boots

1.2 Scope of the Study 5.1.2.2 Flip-Flops/Slippers

2. RESEARCH METHODOLOGY 5.1.2.3 Sneakers

3. EXECUTIVE SUMMARY 5.1.2.4 Other Non-athletic Footwear

4. MARKET DYNAMICS 5.2 By Distribution Channel

4.1 Market Drivers 5.2.1 Specialty Stores

4.2 Market Restraints 5.2.2 Supermarkets/Hypermarkets

4.3 Porter's Five Forces Analysis 5.2.3 Online Retail Stores

5.2.4 Other Distribution Channels
4.3.1 Bargaining Power of Suppliers
5.3 By End User
4.3.2 Bargaining Power of Consumers
5.3.1 Men
4.3.3 Threat of New Entrants
5.3.2 Women
4.3.4 Threat of Substitutes
5.3.3 Kids
4.3.5 Intensity of Competitive Rivalry 5.4 By Geography
5. MARKET SEGMENTATION 5.4.1 North America

5.1 By Product Type 5.4.1.1 United States

5.1.1 Athletic Footwear 5.4.1.2 Canada

5.4.1.3 Mexico
5.1.1.1 Running Shoes
5.4.1.4 Rest of North America
5.1.1.2 Sports Shoes
5.4.2 Europe
5.1.1.3 Trekking/Hiking Shoes
5.4.2.1 United Kingdom
5.1.1.4 Other Athletic Footwear
5.4.2.2 Germany

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 TABLE OF CONTENTS
5.4.2.3 Spain 6.4 Company Profiles
5.4.2.4 France
6.4.1 Nike Inc.
5.4.2.5 Italy
6.4.2 Adidas AG
5.4.2.6 Russia
6.4.3 New Balance Inc.
5.4.2.7 Rest of Europe
5.4.3 Asia-Pacific 6.4.4 Asics

5.4.3.1 China 6.4.5 Kering SA

5.4.3.2 India 6.4.6 Skechers USA Inc.
5.4.5.3 Japan
6.4.7 Fila
5.4.3.4 Australia
6.4.8 BATA Limited
5.4.3.5 Rest of Asia-Pacific
6.4.9 VF Corporation
5.4.4 South America
5.4.4.1 Brazil *List is indicative and not exhaustive

5.4.4.2 Colombia 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

5.4.4.3 Rest of South America 8. IMPACT OF COVID-19 ON FOOTWEAR INDUSTRY
5.4.5 Middle East & Africa
9. DISCLAIMER
5.4.5.1 Saudi Arabia
5.4.5.2 South Africa
5.4.5.3 Rest of Middle East & Africa

6. COMPETITIVE LANDSCAPE
6.1 Strategies Adopted by Key Players
6.2 Most Active Companies
6.3 Market Share Analysis

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1. INTRODUCTION
1.1 Study Assumptions and Market Definition

1.2 Scope of the Study

5 SAMPLE – GLOBAL FOOTWEAR MARKET

 1. INTRODUCTION
1.1 STUDY ASSUMPTIONS AND MARKET DEFINITION
STUDY ASSUMPTIONS
▪ The base currency considered was the US Dollar (USD). Conversion of other
currencies to USD was considered based on the average exchange rate for
the respective review period. The exchange rate conversion for the forecast
period was determined according to the base year’s conversion rates.
▪ The base year was identified based on the availability of annual reports and
secondary information. The base year considered for this study is 2019.
▪ The review period considered for this study is from 2016-2019. The forecast
period is, and CAGR is for, 2020-2025.
▪ Market size estimations for the forecast years were in real terms. Inflation is
not part of the pricing and the average selling price (ASP) was kept constant
throughout the forecast period.
▪ As a result of data triangulation through multiple methodologies and
approaches, the weighted averages of resulting estimates were the final
values.
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MARKET DEFINITION
▪ The report on the global footwear market (henceforth, referred to as the
market studied) offers key insights into the latest market developments.
▪ It analyzes recent packaging trends, opportunities, drivers, and challenges
affecting the footwear market worldwide.
▪ The market studied is segmented by product type, distribution channel, end
user, and geography.
▪ Based on product type, the market studied is segmented into athletic and
non- athletic type.
▪ Based on distribution channel, the market studied is segmented into
specialty stores, supermarkets/hypermarkets, online retail stores, and other
distribution channels.
▪ Based on end user, the market studied is segmented into men, women, and
kids.
▪ Based on geography, the market studied is segmented North America,
Europe, Asia-Pacific, South America, and Middle East & Africa.
▪ The report contains top-line revenues and detailed qualitative analysis of
the global key players, highlighting the most adopted strategies and recent
developments of the companies in the market studied.
 1. INTRODUCTION

1.2 SCOPE OF THE STUDY

BY DISTRIBUTION
BY PRODUCT TYPE CHANNEL BY END-USER VERTICAL GEOGRAPHY
Athletic Footwear Specialty Stores Men North America

Non-athletic Footwear Supermarket/Hypermarket Women Europe

Online Retail Stores Kids Asia-Pacific

Other Distribution Channels South America

Middle East & Africa

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2. RESEARCH
METHODOLOGY

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 RESEARCH METHODOLOGY

■ Mordor Intelligence (MI) advocates an appropriate mix of secondary and primary research to meet client objectives.

■ MI translates market insights (market dynamics, competition, varying consumer demands, and regulations) into actionable business insights.

■ The following phases are practiced at Mordor for efficient delivery of various syndicated and consulting assignments:

STEP 1 STEP 2 STEP 3

SCOPING/ PROJECT INITIATION MARKET ANALYSIS PROJECT DELIVERY

Decipher client requirements/ market to be

Extensive desk research to identify most relevant secondary information available
studied

Tailormade research approach for

Contact Mordor’s empaneled experts and identify industry experts across the market
customized reports

Effective use of Mordor’s knowledge

Conduct primaries and surveys to gather qualitative and quantitative insights
repository to gather relevant insights

Confirm the objectives of the assignment with

Triangulate and analyze data to finalize actionable business insights
the client

Finalize report contents and establish Report delivery with high quality market insights, competitive landscape, etc.,
a deliverable format as per the proposed content

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 RESEARCH PHASES EXPLAINED

SECONDARY RESEARCH PRIMARY RESEARCH

This phase involves a thorough synthesis of existing publications across the web to ◼ At Mordor, we pool in industry experts across the value chain, to gather first-hand insights
gather meaningful insights on the current situation of the market, technology on the market studied. In addition to these knowledgeable industry veterans or retired

developments, and any other market related information. The sources include, but are
not limited to:
◼ Scientific papers, journals, and publications
◼ Trade information to understand imports, exports, and average traded price of the
commodity, if available
◼ Industry and government websites for blogs, magazines, and other publications
◼ Conference proceedings and association publications
◼ Investor presentations, technical brochures, annual reports, press releases,
transcripts of key personnel interviews, and other strategic publications by several
competitors in the market
◼ Product information including technical specifications, approvals, patents, etc.
◼ Public sources reports/ Company Annual Reports
◼ Paid sources.
◼ Other sources, including journals, articles, etc. (for prices and usage patterns)
experts, consultants and freelancers are a call away to collaborate with Mordor on any
assignment that requires real-time industry insights.
◼ We are also equipped to conduct market surveys to gather qualitative insights and the
opinion of individuals related to the industry.
▪ Primary research is used both to validate the data points obtained from secondary research
and to fill the data gaps after secondary research. Data gathered during the primary
research phase are useful to arrive at critical insights, both qualitative and quantitative;
these insights can be used to ascertain the following:
• Critical market dynamics (drivers, restraints, future, and regulations) and their impact
• Market distribution across various segments
• Market entry for new companies and insights on competitive landscape
MODES OF PRIMARY RESEARCH

•& Others
Telephonic Email Chat Virtual
Surveys
Interviews Interviews Interviews Council

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 RESEARCH PHASES EXPLAINED

DATA TRIANGULATION & INSIGHT GENERATION

◼ Based on the factors (both endogenous and exogenous in nature) identified and collected during the secondary and primary phases, our in-house subject matter
experts transform the quantitative data extracted and use them to infer critical insights.
◼ The market size estimations are carried out through ‘bottom-up’ and ‘top-down’ approaches.

◼ Our top-down and bottom-up approaches are integrated into our ‘In-house Model Sheets’, which are used to generate the market estimates and growth rates
(depending upon the historical trends of the respective markets, along with various factors, such as drivers, restraints, and recent developments in the market) of the
product segment in the respective country.

It is a process of combining outcomes from different sources to increase the

validity and reliability of the results. This process also helps strengthen
DATA
conclusions about findings and reduce the risk of false interpretations. The
TRIANGULATION
insights obtained from both secondary and primary research are analyzed and
validated by the process of data triangulation to arrive at closer estimates.

An econometric model is a simplified representation of a real-world process.

ECONOMETRIC Here, the tools of econometric theory are used to analyze and forecast
MODELING economic phenomenon and to solve unknown quantities, such as forecast
demand, supply, investment, production, consumption, etc.

After the data is curated, analysts populate the report. From data and
REPORT
forecasts, insights are drawn to visualize the entire ecosystem in a single
WRITING report.

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3. EXECUTIVE
SUMMARY

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 3. EXECUTIVE SUMMARY

The market studied was valued at USD XX million in 2019, and it is

01
FOOTWEAR MARKET projected to reach USD XX million by 2025, at a CAGR of XX%, during
Revenue in USD million, Global, 2016-2025 the forecast period, 2020-2025.
XX% The market studied is highly influenced by innovative technologies that
02 can help, not only to speed up production, but also allow the companies
CAGR
to capitalize on the need for product design and customization.

03 The availability of strong distribution channels and ease of availability of

footwear at e-commerce platforms are likely to increase the demand for
Footwear in the upcoming years.

SAMPLE FIGURE
All numbers and complete analysis
available in the full-length report
04 The growth in the Asia-Pacific region has been fueled by the exponential
growth in sport participation and increasing consumer inclination toward
trendy fashion footwears.
05 The leading market players are continuously focusing on the new
product launches, in order to gain more prominence in the market and
strengthen the consumer base by meeting the emerging demand for
comfortable and trending footwear designs.

06 The global footwear market is highly competitive, with the dominant

presence of key global brands, such as Nike, Adidas, Bata, Under Armour,
and New Balance, among others.

2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 07 Although the rising demand for exclusive designer collections will offer
immense growth opportunities, the availability of counterfeit products is
likely to challenge the growth of the market participants.
SOURCE: Mordor Intelligence

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4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis

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 4. MARKET DYNAMICS

4.1 MARKET DRIVERS

4.1.1 INCREASING PARTICIPATION IN SPORT AND GROWING INFLUENCE OF
ATHLEISURE AND HEALTHY LIFESTYLE TRENDS ENGAGEMENT IN SPORTS AND EXERCISE PER DAY (%),
UNITED STATES, 2010-2016
■ In line with the athleisure trend, consumers are increasingly seeking designer athletic shoes 20.9
that include elements of sports design. Additionally, continued shift toward more active 20.4
lifestyles is driving the demand for running and cycling footwear across the world.

■ Importance of sports activities, foremost for health reasons, the increasing influence of 19.3
19.1
celebrity endorsement, and international sports events are encouraging involvement of 18.6 18.6
18.5
consumers in sports activities.

■ Increasing number of sport and fitness activities, such as aerobics, swimming, running, and
yoga, as well as the increase in number of women participating in fitness and sport activities,
are making elegant and comfortable sports footwear suitable for daily sports activities, popular. 2010 2011 2012 2013 2014 2015 2016
This is supporting the growth in Footwear sales among women consumers.
Source: Bureau of Labor Statistics
■ Athleisure has become more pervasive, as it has influenced the footwear choice among
millennial parents. Due to this factor, they are dressing their kids in athletic apparel and ■ In developed European economies, household expenditure on
footwear. This is driving the sales of footwear in the kids' segment. sporting goods and services is witnessing notable growth, owing
to the increase in government investments driving sport
■ Increase in government initiatives in various countries, meant to improve sport participation, is
participation in the Europe region.
playing a key role in driving the demand for Footwear in the last few years. For instance, the
government of Australia is planning to invest USD 230 million in sport and physical activity ■ For instance, the Government of Ireland announced details of its
initiatives over the next five years. USD 258 million ten-year national sports policy, which aims to
increase participation in sports to 50% of the population by 2027.
■ Moreover, the government may encourage more Australians to get more active more often, by
This is likely to support the footwear market growth in the region.
promoting participation in physical activities and strengthening links between the community
and sport organizations.

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 4. MARKET DYNAMICS

4.3 PORTER’S FIVE FORCES ANALYSIS

THREAT OF NEW ENTRANTS THREAT OF SUBSTITUTES

■ Porter’s five forces model studies the five
identified competitive forces that shape every
industry and market, to determine the intensity
of competition, and thus, the profitability and
LOW XX attractiveness of the industry. The objective of
the growth strategy is to adapt to these
competitive forces in a way that improves the
position of the organization. This study includes
an exhaustive Porter’s five forces framework,
DEGREE OF incorporating the factors influencing each force
COMPETITON to analyze the market from a microeconomic
perspective.
XX
■ In the study, the Porter’s five forces is analyzed,
considering the factors influencing each force
and quantifying the factors through primaries
and quantitative analysis. The quantified factors
XX XX are further mapped to derive the impact of each
force on competitive dynamics.

BARGAINING POWER OF BUYERS BARGAINING POWER OF SUPPLIERS

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 4. MARKET INSIGHTS | 4.3 PORTER'S FIVE FORCES ANALYSIS

4.3.3 THREAT OF NEW ENTRANTS: MODERATE

MARKET FAVORABILITY DETAILED DESCRIPTION
Unfavorable Favorable
Favorable ■ The strong distribution network, economies of scale,
FACTORS 0 2 2 4 4 6 6 8 10 and widespread geographical presence make it
difficult for new entrants to succeed in competing
market against leading brands, like Nike, Adidas, and
Capital Requirement Under Armour.
■ The key players, like Reebok, Bata, and Adidas, are
focussing on differentiating their offerings in terms
Economies of Scale of material, weight, size, price, and marketing
initiatives. For example, Nike aggressively markets
its shoes with a visible air chamber in the sole.
Product Differentiation Moreover, company is procuring eco-friendly
SAMPLE FIGURE material for their production process.
All numbers and complete analysis
available in the full-length report ■ However, the market studied is highly dynamic and
Sunk Costs potentially lucrative at the same time, owing to the
significant demand from consumer. Furthermore,
there are not many regulations and policies,
particularly in terms of packaging and product
Access to Distribution
quality. This, in turn, makes it easier for the new
players to enter the market
■ Hence, the threat of new entrant is Moderate.
Industry Profitability
DETAILED ANALYSIS AVAILABLE IN
THE REPORT

17 SAMPLE – GLOBAL FOOTWEAR MARKET

5. MARKET
SEGMENTATION
5.1 By Product Type

5.2 By Distribution Channel

5.3 By End User

5.4 By Geography

18 SAMPLE – GLOBAL FOOTWEAR MARKET

5.1 BY PRODUCT TYPE
5.1.1 Athletic Footwear

5.1.1.1 Running Shoes

5.1.1.2 Sports Shoes
5.1.1.3 Trekking/Hiking Shoes
5.1.1.4 Other Athletic Footwear Types
5.1.2 Non-athletic Footwear

5.1.2.1 Boots
5.1.2.2 Flip-Flops/Slippers
5.1.2.3 Sneakers
5.1.2.4 Other Non-athletic Footwear

19 SAMPLE – GLOBAL FOOTWEAR MARKET

 5. MARKET SEGMENTATION | 5.1 BY PRODUCT TYPE

5.1 BY PRODUCT TYPE

FOOTWEAR MARKET FOOTWEAR MARKET

Revenue in USD million, By Product Type, Global, 2016-2025 Revenue Share (%), by Product Type, Global, 2019

CAGR%
By Product Type 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
(2020-2025)

Athletic SAMPLE FIGURE

XX XX XX XX XX XX XX XX XX XX XX
Footwear All numbers and complete
analysis available in the full-
length report

Non-athletic
XX XX XX XX XX XX XX XX XX XX XX
Footwear

Total XX XX XX XX XX XX XX XX XX XX XX

Athletic Footwear Non-athletic Footwear

Source: Mordor Intelligence Source: Mordor Intelligence

20 SAMPLE – GLOBAL FOOTWEAR MARKET

 5. MARKET SEGMENTATION | 5.1 BY PRODUCT TYPE

5.1.1 ATHLETIC FOOTWEAR

FOOTWEAR MARKET FOOTWEAR MARKET

Revenue in USD million, by Product Type, Athletic Footwear, Global, 2016-2025 Revenue Share (%), by Product Type, Athletic Footwear,
Global, 2019

CAGR%
Athletic Footwear 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
(2020-2025)

SAMPLE FIGURE
All numbers and complete
Running Shoes XX XX XX XX XX XX XX XX XX XX XX analysis available in the full-
length report

Sports Shoes XX XX XX XX XX XX XX XX XX XX XX

Trekking/Hiking
XX XX XX XX XX XX XX XX XX XX XX
Shoes

Other Athletic Running Shoes

XX XX XX XX XX XX XX XX XX XX XX
Footwear
Sports Shoes

Total XX XX XX XX XX XX XX XX XX XX XX Trekking/Hiking Shoes

Other Athletic Footwear

Source: Mordor Intelligence

Source: Mordor Intelligence

21 SAMPLE – GLOBAL FOOTWEAR MARKET

 5. MARKET SEGMENTATION | 5.1 BY PRODUCT TYPE

5.1.2 NON-ATHLETIC FOOTWEAR

FOOTWEAR MARKET FOOTWEAR MARKET

Revenue in USD million, by Product Type, Non- Athletic Footwear, Global, 2016-2025 Revenue Share (%), by Product Type, Non-Athletic
Footwear, Global, 2019

Non- Athletic CAGR%

2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
Footwear (2020-2025)

Boots XX XX XX XX XX XX XX XX XX XX XX SAMPLE FIGURE

All numbers and complete
analysis available in the full-
Flip- length report
XX XX XX XX XX XX XX XX XX XX XX
Flops/Slippers

Sneakers XX XX XX XX XX XX XX XX XX XX XX

Other Non-
athletic XX XX XX XX XX XX XX XX XX XX XX
Boots
Footwear
Flip-Flops/Slippers
Total XX XX XX XX XX XX XX XX XX XX XX
Sneakers

Other Non-athletic Footwear

Source: Mordor Intelligence Source: Mordor Intelligence

22 SAMPLE – GLOBAL FOOTWEAR MARKET

 5. MARKET SEGMENTATION | 5.1 BY PRODUCT TYPE

5.1.2.2 FLIP-FLOPS/SLIPPERS
■ The flip-flops/slippers shoe segment of the market studied was valued at USD XX million in
2019, and it is projected to reach USD XX million by 2025, at a CAGR of XX% during the FOOTWEAR MARKET
forecast period, 2020-2025. Revenue in USD million, by Product Type, Flip-flops/Slippers,
2016-2025
■ The key factors driving growth of the global flip flops market are low prices, trendy designs,
and excellent durability of these footwears. The extremely lightweight and convenience to carry
the flip-flops, is further expected to boost the demand in the global market. Moreover,
increasing consumer household expenditure along with change in lifestyle and constant
product innovations are projected to fuel the growth of the segment studied.

■ The attractive designs of flip-flops offer consumers a wide array to choose best option as per
their choice and preference. Earlier flip flops have been related with beaches, hot weather and
surfing. However, there has been a transition in fashion trends in recent years, which has led to
the use of several flip-flops widely for regular use.
SAMPLE FIGURE
The numbers on this chart have
■ However, rising concerns about environmental pollution and non-disposable and harmful been removed from this sample.
materials used for product manufacturing may hinder the market growth. Due to increasing All numbers are available in the
concern about environmental pollution, manufacturers are focusing on investing more in full-length report
developing sustainable products made of papyrus, eco-friendly materials, palm leaves, and
wood.

■ For instance: in the year 2018, a startup company named Allbirds launched flip-flops
made from sugar cane.

DETAILED ANALYSIS AVAILABLE IN THE REPORT 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
Source: Mordor Intelligence

23 SAMPLE – GLOBAL FOOTWEAR MARKET

5.4 BY GEOGRAPHY
5.4.1 North America

5.4.2 Europe

5.4.3 Asia-Pacific

5.4.4 South America

5.4.5 Middle East & Africa

24 SAMPLE – GLOBAL FOOTWEAR MARKET

 5. MARKET SEGMENTATION | 5.4 BY GEOGRAPHY

5.4 BY GEOGRAPHY
FOOTWEAR MARKET
Revenue in USD million, by Geography, Global, 2016-2025 FOOTWEAR MARKET
Revenue Share (%), by Geography, Global, 2019
CAGR%
Geography 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
(2020-2025)

North America XX XX XX XX XX XX XX XX XX XX XX

Europe XX XX XX XX XX XX XX XX XX XX XX SAMPLE FIGURE

All numbers and complete analysis
available in the full-length report

Asia-Pacific XX XX XX XX XX XX XX XX XX XX XX

South America XX XX XX XX XX XX XX XX XX XX XX

Middle East & North America Europe

XX XX XX XX XX XX XX XX XX XX XX
Africa
Asia-Pacific South America
Total XX XX XX XX XX XX XX XX XX XX XX
Middle East & Africa

Source: Mordor Intelligence Source: Mordor Intelligence

25 SAMPLE – GLOBAL FOOTWEAR MARKET

5.4.2 EUROPE
5.4.2.1 United Kingdom

5.4.2.2 Germany

5.4.2.3 Spain

5.4.2.4 France

5.4.2.5 Italy

5.4.2.6 Russia

5.4.2.7 Rest of Europe

26 SAMPLE – GLOBAL FOOTWEAR MARKET

 5. MARKET SEGMENTATION | 5.4 BY GEOGRAPHY

5.4.2 EUROPE
FOOTWEAR MARKET
Revenue in USD million, by Country, Europe, 2016-2025 FOOTWEAR MARKET
Revenue Share (%), by Country, Europe, 2019
CAGR%
Country 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
(2020-2025)

United
XX XX XX XX XX XX XX XX XX XX XX
Kingdom

Germany XX XX XX XX XX XX XX XX XX XX XX

SAMPLE FIGURE
Spain XX XX XX XX XX XX XX XX XX XX XX All numbers and complete analysis
available in the full-length report

France XX XX XX XX XX XX XX XX XX XX XX

Italy XX XX XX XX XX XX XX XX XX XX XX

Russia XX XX XX XX XX XX XX XX XX XX XX
United Kingdom Germany
Rest of Spain France
XX XX XX XX XX XX XX XX XX XX XX
Europe
Italy Russia
Total XX XX XX XX XX XX XX XX XX XX XX Rest of Europe
Source: Mordor Intelligence Source: Mordor Intelligence

27 SAMPLE – GLOBAL FOOTWEAR MARKET

 5. MARKET SEGMENTATION | 5.4 BY GEOGRAPHY

5.4.2.1 UNITED KINGDOM

■ The UK footwear market was valued at USD XX million in 2019, and it is expected to reach
FOOTWEAR MARKET
USD XX million by 2025, registering a CAGR of XX% during the forecast period (2020-2025).
Revenue in USD million, United Kingdom, 2016-2025
■ Growth in the UK footwear market continues to outpace fashion. These fashion trends are
increasingly moving toward relaxed, casual aesthetics, particularly driven by the performance
and sportswear boom, and the emergence of smart shoes is expected to be one of the
critical footwear market trends responsible for the growth of the market. The rising health
consciousness, increasing participation in sports, growing concerns about fitness, and
increasing engagement in fitness activities are contributing to the rising demand for smart
shoes.

■ The COVID-19 pandemic has impacted the sales of offline retail channels, like specialty stores
and supermarket/hypermarket, due to disturbed supply chain process along with lockdown
situation across the country, however, it gave a good platform for online retail to grow at a
significant rate owing to easy and safe accessibility along with convenience.
SAMPLE FIGURE
■ Despite uncertainty factor Brexit, athletic footwear continues to grow due to strong demand The numbers on this chart have
from sports-inspired athletic. Football, athletics, and outdoor pursuits are the main sports been removed from this sample.
that have spawned athletic footwear trends, thus, becoming the major market categories in All numbers are available in the
athletic footwear segment. full-length report

■ Nike and Adidas are the prominent players in the United Kingdom as these players are
benefited from high-profile sponsorship agreements, such as the sponsorship of national
football teams.

2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
DETAILED ANALYSIS AVAILABLE IN THE REPORT
Source: Mordor Intelligence

28 SAMPLE – GLOBAL FOOTWEAR MARKET

6. COMPETITIVE
LANDSCAPE
6.1 Strategies Adopted by Key Players

6.2 Most Active Companies

6.3 Market Share Analysis

6.4 Company Profiles

29 SAMPLE – GLOBAL FOOTWEAR MARKET

 6. COMPETITIVE LANDSCAPE

6.3 MARKET SHARE ANALYSIS

■ The market studied is highly fragmented with the presence of regional and global players. FOOTWEAR MARKET
The key players operating in the market include Adidas Group, Nike, ASICS Corporation, and Market Share Analysis (%), by Major Players, Global, 2019
BATA Limited, among others.

■ Companies are introducing new products, having alternate designs, in different sizes to cater
to the consumers of different age group.

■ The key players are using promotional activities to entice more consumers together with
making consumers aware about the new offering launches in the market. Thus, the growing
promotional activities, such as launch of new product logo, packaging, and advertisement,
are resulting in the strong market growth for the market studied across targeted regions. SAMPLE FIGURE
The numbers on this chart have
been removed from this sample.
All numbers are available in the
DETAILED ANALYSIS AVAILABLE IN THE REPORT full-length report

Adidas Group Nike ASICS Corporation XX XX XX

Source: Mordor Intelligence

30 SAMPLE – GLOBAL FOOTWEAR MARKET

6.4 COMPANY
PROFILES
6.4.1 Nike Inc.
6.4.2 Adidas AG
6.4.3 New Balance Inc.
6.4.4 Asics
6.4.5 Kering SA
6.4.6 Skechers USA Inc.
6.4.7 Fila
6.4.8 BATA Limited
6.4.9 VF Corporation
*list is indicative and not exhaustive

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 6. COMPETITIVE LANDSCAPE | 6.4 COMPANY PROFILES

6.4.2 ADIDAS AG – OVERVIEW

■ Headquartered in Germany, Adidas is a multinational corporation dealing with designing and manufacturing
shoes, clothing and accessories. It is the largest company manufacturing sportswear in Europe and second
largest in the world. The company also has global headquarters located in Amsterdam, Portland, Boston,
Shanghai, Hong Kong and Panama.
■ To foster the brand momentum, accelerate sales and earnings growth, Adidas introduced several initiatives Founded in 1949
that the company will focus on in addition to the three strategic choices and their corporate culture –
Portfolio, North America, Digital and ONE adidas. Moreover, the Adidas brand aspires to be the number one
football brand in every market by 2020. Herzogenaurach, Germany
■ The company is planning to concentrate on brand portfolio of Adidas and Reebok and on their core
competencies in footwear and apparel to reduce complexity and pursue the consumer in a more targeted and
consequent way. https://www.adidas-group.com/en/
■ Adidas AG has also expanded its digital presence and launched a new app, in order to expand its customer
base and gain competitive advantage. In 2018, company’s e-commerce platform was the fastest growing 49 (0) 9132 84-0
channel with a currency-neutral revenue increase of 36%.

EUR 23,640 Mn 59533

EUR 12,293 Mn ADIDAS AG
Net Sales (2019) Employees (2019)
Gross Profit (2019) Net Sales, in EUR million, 2018-2019
23,640

21,915
EUR 152 Mn
2,660 Mn Units Investment in R & D
Operating Profit
(2019)
(2019) 2018 2019

Source: Annual Report Source: Company Annual Report

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 6. COMPETITIVE LANDSCAPE | 6.4 COMPANY PROFILES

6.4.2 ADIDAS AG - FINANCIAL ANALYSIS

ADIDAS AG ADIDAS AG
Footwear Production (%), by Region, 2019 Net Sales (%), by Product Category (%), 2019
4%
1% 2%
Asia Europe Footwear Apparel

38%

57%
Americas Hardware
98%

Source: Company Annual Report Source: Company Annual Report

■ In terms of business, top-line growth and another significant profitability improvement in 2019 put the company in a position to complete its strategic cycle 'Creating
the New' successfully. Although held back by supply chain shortages, the company increased sales to Eur 23.6 billion, reflecting currency-neutral growth of 6% and
nominal growth of 8%.

■ The gross margin of the company climbed 20 basis points to 52%. The operating margin improved 40 basis points to a level of 11.3%, the highest operating margin
in the company's history. Adidas' net income from continuing operations again grew significantly faster than its top line, up 12% to a record Euro 1.9 billion.

■ In terms of integrating sustainability in the company's business model, Adidas produced a record of more than eleven million pairs of shoes containing plastic waste
collected from beaches and coastal regions in 2019, more than double the amount produced the year before.

■ In 2019, sales in Europe increased 3% on a currency-neutral basis as well as in euro terms to Eur 6.071 billion from Eur 5.885 billion in 2018. Revenues in North
America grew 8% on a currency-neutral basis and 13% in euro terms to Eur 5.313 billion from Eur 4.689 billion in 2018. Sales in Asia-Pacific grew 10% on a currency-
neutral basis. In euro terms, sales in Asia-Pacific were up 12% to Eur 8.032 billion from Eur 7.141 billion in 2018.

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 6. COMPETITIVE LANDSCAPE | 6.4 COMPANY PROFILES

6.4.2 ADIDAS AG - PRODUCT PORTFOLIO

End User Footwear Type Product

• Men’s Adidas Running Dracon Shoes

Men Running • Running Yamo 1.0 Shoes
• Running Erish Shoes

• Adidas Originals NMD_Racer Shoes

• Women’s Adidas Originals Superstar Bold
Women Originals Shoes
• Women’s Adidas Originals Superstar Cut Out
Low Shoes

• Kids Adidas Outdoor Hyperhiker Shoes

Boys Footwear
• Kids- Boys Adidas NEMEZIZ 19.4 Turf Shoes
Kids

Girls Footwear Girl’s Adidas Fortarun x CF Shoes

Source: Company Website *List isn’t exhaustive

DETAILED ANALYSIS AVAILABLE IN THE REPORT

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 6. COMPETITIVE LANDSCAPE | 6.4 COMPANY PROFILES

6.4.2 ADIDAS AG – RECENT DEVELOPMENTS

M Merger and Acquisition I Product Innovation E Expansion P Partnership

Adidas releases new collection of shoes, the new SL20 with Lightstrike technology.
From the new lightweight SL20 design, with a cutting-edge Lightstrike midsole for
explosive movements and enduring speed, to UB20 which provides maximum
energy return in every step, and even a new 4D 1.0 shoe with a uniquely designed
and ultra-supportive 3D-printed midsole, Adidas has the perfect pair of running
shoes for every type of runner.

MAR 2020

DETAILED ANALYSIS AVAILABLE IN THE REPORT

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36 SAMPLE – GLOBAL FOOTWEAR MARKET