SAMPLE

GLOBAL POPCORN MARKET

(2022-2027)

The study offers:

• A detailed understanding of the current market dynamics and growth opportunities
• An impact of rapid developments on the market
• An overview of the competitive landscape, along with the innovations and strategies of major players
• An analysis of the impact of COVID-19 on the market studied

Domain:Domain: ICT
Food and Beverage Base Year: 2018
2021 Forecast
ForecastPeriod:
Period:2022-2027
2019-24

Industry Reports | Consulting | Intelligence Center

+1 617 765 2493 | info@mordorintelligence.com | www.mordorintelligence.com
1 SAMPLE - GLOBAL POPCORN MARKET
 DISCLAIMER

Any information and/or material provided by Mordor Intelligence, including any and all the analysis and/or research from Mordor Intelligence, is provided to a select
group of customers, in response to orders for such information, material, analysis, and/or research. As a customer of Mordor Intelligence, you acknowledge that our
information, material, and/or services are for your internal use only, and not for any external use and/or dissemination, or general publication, and/or disclosure to any
third parties.

Any and all of the information and/or materials provided by Mordor Intelligence are based on primary interviews and/or secondary research, Therefore, the information
is subject to fluctuation and variance. Mordor Intelligence takes no responsibility for any incorrect information and/or material supplied to us by sources we rely on, and
no part of our analysis or research may be given, lent, resold, or disclosed to any third parties, including non-customers, without explicit as well as written permission
from Mordor Intelligence.

Unauthorized reproduction and/or transmission of our information, material, analysis, and/or research in any form and by any means, including by photocopying,
mechanical/electronic recording, or otherwise, without the explicit and written permission of Mordor Intelligence, is expressly and clearly prohibited.

Any use of the information, material, analysis, and/or research provided by Mordor Intelligence is at your sole risk, you acknowledge that the information, material,
analysis, and/or research is provided “as is” and that Mordor Intelligence provides no warranty of any kind, express or implied, with regard to the information, material,
analysis, and/or research, including but not limited to, merchantability and fitness for any purpose and/or use.

2 SAMPLE - GLOBAL POPCORN MARKET

 TABLE OF CONTENTS
1. INTRODUCTION 5.2 By Distribution Channel

1.1 Study Assumptions and Market Definition 5.2.1 Supermarkets/Hypermarkets

1.2 Scope of the Study 5.2.2 Convenience Stores

2. RESEARCH METHODOLOGY 5.2.3 Online Retail Stores

3. EXECUTIVE SUMMARY 5.2.4 Other Distribution Channels

4. MARKET DYNAMICS 5.3 By Geography

4.1 Market Drivers 5.3.1 North America

4.2 Market Restraints 5.3.1.1 United States

4.3 Porter's Five Forces Analysis 5.3.1.2 Canada

4.3.1 Bargaining Power of Suppliers 5.3.1.3 Mexico

4.3.2 Bargaining Power of Consumers 5.3.1.4 Rest of North America

4.3.3 Threat of New Entrants 5.3.2 Europe

4.3.4 Threat of Substitutes 5.3.2.1 United Kingdom

4.3.5 Degree of Competition 5.3.2.2 Germany

5. MARKET SEGMENTATION 5.3.2.3 Spain

5.1 By Type 5.3.2.4 France

5.1.1 Microwave Popcorn 5.3.2.5 Italy

5.1.2 Ready-to-eat (RTE) Popcorn 5.3.2.6 Russia

3 SAMPLE - GLOBAL POPCORN MARKET

 TABLE OF CONTENTS
5.3.2.7 Rest of Europe 6.2 Most Active Companies

5.3.3 Asia-Pacific 6.3 Market Positioning of Players

5.3.3.1 China 6.4 Company Profiles

5.3.3.2 India 6.4.1 Conagra Brands Inc.

5.3.3.3 Japan 6.4.2 PepsiCo Inc.

5.3.3.4 Australia 6.4.3 Campbell Soup Company

5.3.3.5 Rest of Asia-Pacific 6.4.4 Intersnack Group GmbH & Co. KG

5.3.4 South America 6.4.5 The Hershey Company

5.3.4.1 Brazil 6.4.6 Eagle Family Foods Group LLC

5.3.4.2 Argentina 6.4.7 Quinn Snacks Inc.

5.3.4.3 Rest of South America *List is indicative and not exhaustive

5.3.5 Middle East & Africa 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

5.3.5.1 South Africa 8. IMPACT OF COVID-19 ON THE MARKET

5.3.5.2 Saudi Arabia DISCLAIMER

5.3.5.3 Rest of Middle East & Africa

6. COMPETITIVE LANDSCAPE

6.1 Strategies Adopted by Key Players

4 SAMPLE - GLOBAL POPCORN MARKET

1. INTRODUCTION
1.1 Study Assumptions and Market Definition

1.2 Scope of the Study

5
 1. INTRODUCTION
1.1 STUDY ASSUMPTIONS AND MARKET DEFINITION
STUDY ASSUMPTIONS
 The base currency considered was the US Dollar (USD). Conversion of other
currencies to USD was considered based on the average exchange rate for
the respective review period. The exchange rate conversion for the forecast
period was determined according to the base year’s conversion rates.
 The base year was identified based on the availability of annual reports and
secondary information. The base year considered for this study is 2021.
 The review period considered for this study is from 2016-2021. The CAGR
is for the forecast period, 2022-2027.
 Market size estimations for the forecast years were in real terms. Inflation is
not part of the pricing and the average selling price (ASP) was kept constant
throughout the forecast period.
 As a result of data triangulation through multiple methodologies and
approaches, the weighted averages of resulting estimates were the final
values.
6 SAMPLE - GLOBAL POPCORN MARKET
MARKET DEFINITION
◼ The report on the global popcorn market (henceforth, referred to as the
market studied) offers key insights into the latest market developments.
◼ It analyzes the recent trends, opportunities, drivers, and challenges affecting
the popcorn market globally.
◼ The market studied is segmented by type, distribution channel, and
geography.
◼ Based on type, the market studied is segmented into microwave popcorn
and ready-to-eat (RTE) popcorn.
◼ Based on distribution channel, the market studied is segmented into
supermarkets/hypermarkets, convenience stores, online retail stores, and
other distribution channels.
◼ Based on geography, the market studied is segmented into North America,
Europe, Asia-Pacific, South America, and Middle East & Africa.
◼ The report contains top-line revenues and detailed qualitative analysis of
key global players, highlighting their most adopted strategies and recent
developments.
◼ The study also covers a detailed analysis on the impact of COVID-19 on the
market.
 1. INTRODUCTION

1.2 SCOPE OF THE STUDY

BY DISTRIBUTION
BY PRODUCT TYPE CHANNEL BY GEOGRAPHY
◼ Microwave Popcorn ◼ Supermarkets/Hypermarkets ◼ North America

◼ Ready-to-eat (RTE) Popcorn ◼ Convenience Stores ◼ Europe

◼ Online Retail Stores ◼ Asia-Pacific
◼ Other Distribution Channels ◼ South America

◼ Middle East & Africa

7 SAMPLE - GLOBAL POPCORN MARKET

2. RESEARCH
METHODOLOGY

8
 RESEARCH METHODOLOGY

■ Mordor Intelligence (MI) advocates an appropriate mix of secondary and primary research, to meet the clients’ objectives.

■ MI translates market insights (market dynamics, competition, varying consumer demands, and regulations) into actionable business insights.

■ The following phases are practiced at Mordor for efficient delivery of various syndicated and consulting assignments:

STEP 1 STEP 2 STEP 3

SCOPING/ PROJECT INITIATION MARKET ANALYSIS PROJECT DELIVERY

Decipher client requirements/ market to be

Extensive desk research to identify most relevant secondary information available
studied

Tailor-made research approach for

Contact Mordor’s empaneled experts and identify industry experts across the market
customized reports

Effective use of Mordor’s knowledge

Conduct primaries and surveys to gather qualitative and quantitative insights
repository to gather relevant insights

Confirm the objectives of the assignment with

Triangulate and analyze data to finalize actionable business insights
the client

Finalize report contents and establish a Report delivery with high quality market insights, competitive landscape, etc.,
deliverable format as per the proposed content

9 SAMPLE - GLOBAL POPCORN MARKET

 RESEARCH PHASES EXPLAINED
SECONDARY RESEARCH
This phase involves a thorough synthesis of existing publications across the
web to gather meaningful insights on the current situation of the market,
technology developments, and any other market related information. The
sources include, but are not limited to:
◼ Scientific papers, journals, and publications
◼ Trade information to understand imports, exports, and average traded price
of the commodity, if available
◼ Industry and government websites for blogs, magazines, and other
publications
◼ Conference proceedings and association publications
PRIMARY RESEARCH
◼ At Mordor, we pool in industry experts across the value chain, to gather first-
hand insights on the market studied. In addition to these knowledgeable industry
veterans or retired experts, consultants and freelancers are a call away to
collaborate with Mordor on any assignment that requires real-time industry
insights.
◼ We are also equipped to conduct market surveys to gather qualitative insights
and the opinion of individuals related to the industry.
◼ Primary research is used both to validate the data points obtained from
secondary research and to fill the data gaps after secondary research. Data
gathered during the primary research phase are useful to arrive at critical
insights, both qualitative and quantitative; these insights can be used to
ascertain the following:

◼ Investor presentations, technical brochures, annual reports, press releases, ◼ Critical market dynamics (drivers, restraints, future, and regulations) and
transcripts of key personnel interviews, and other strategic publications by their impact
several competitors in the market ◼ Market distribution across various segments
◼ Product information including technical specifications, approvals, patents, ◼ Market entry for new companies and insights on competitive landscape
etc.
MODES OF PRIMARY RESEARCH
◼ Public sources and paid sources
◼ Other sources, including journals, articles, etc. (for prices and usage
patterns) •& Others
Telephonic Email Chat Virtual Surveys
Interviews Interviews Interviews Council

10 SAMPLE - GLOBAL POPCORN MARKET

 RESEARCH PHASES EXPLAINED
DATA TRIANGULATION AND INSIGHT GENERATION
◼ Based on the factors (both endogenous and exogenous in nature) identified and collected during the secondary and primary phases, our in-house subject matter experts
transform the quantitative data extracted and use them to infer critical insights.
◼ The market size estimations are carried out through ‘bottom-up’ and ‘top-down’ approaches.
◼ Our top-down and bottom-up approaches are integrated into our ‘In-house Model Sheets’, which are used to generate the market estimates and growth rates
(depending upon the historical trends of the respective markets, along with various factors, such as drivers, restraints, and recent developments in the market) of the
product segment in the respective country.
It is a process of combining outcomes from different sources to increase the
validity and reliability of the results. This process also helps strengthen
DATA conclusions about findings and reduce the risk of false interpretations. The
TRIANGULATION insights obtained from both secondary and primary research are analyzed
and validated by the process of data triangulation to arrive at closer
estimates.

An econometric model is a simplified representation of a real-world process.

ECONOMETRIC Here, the tools of econometric theory are used to analyze and forecast
MODELING economic phenomenon and to solve unknown quantities, such as forecast
demand, supply, investment, production, consumption, etc.

After the data is curated, analysts populate the report. From data and
REPORT
forecasts, insights are drawn to visualize the entire ecosystem in a single
WRITING report.

11 SAMPLE - GLOBAL POPCORN MARKET

3. EXECUTIVE
SUMMARY

12
 3. EXECUTIVE SUMMARY

 The global popcorn market was valued at USD XX million in 2021, and it is projected to
reach USD XX million by 2027, registering a CAGR of XX% during 2022-2027.
POPCORN MARKET
Revenue in USD million, Global, 2016-2027  The presence of proteins, antioxidants, polyphenolic compounds, fiber, and vitamin B
complex establishes popcorn as a healthy snack food option, compared to other savory
XX% snacks. Moreover, it has lower fat and calorie content than other snacks, is naturally
gluten-free, and not fried.
CAGR  Trends, such as all-natural flavors and clean label ingredients, impact product launches
by companies in the global popcorn market. The growing trend of fusion of snacks and
caramel candies can be observed in the market.
 Companies offer popcorn coated with melted caramel in small packs, which are
advertised as a sweet snack. Further, new entrants focus on tapping into niche
segments, such as gourmet popcorn and popcorn with new flavors, thus taking
advantage of the health and wellness trends in snacking.
 Manufacturers expand their product offerings with innovative flavors that are specific
to countries and regions to enhance their market shares. For instance, in January 2020,
SAMPLE FIGURE Cheetos from PepsiCo Inc. launched RTE Cheetos Popcorn in all stores of the United
All numbers and complete analysis States. The product is available in two flavors, Cheddar and Flamin' Hot.
available in the full-length report
 With the rising market trend of ingredient transparency and traceability, companies
adhere to strict quality standards by including ingredients and packaging formats. Some
leading brands in the market include ACT 2, Orville Redenbacher, Cheetos, and
Smartfood.
 On the other hand, the COVID-19 pandemic accelerated the sales of popcorn due to
lockdowns and indoor activities. For instance, Jolly Time Popcorn Company’s
2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 microwave popcorn sales grew from 40% to 50% in 2020.
 Additionally, owing to the large retail space and convenient conventional services,
supermarkets/hypermarkets remained the most preferred points of sale for popcorn
SOURCE: Mordor Intelligence among off-trade channels. Online retail stores are expected to gain prominence in the
market in the coming years.
13 SAMPLE - GLOBAL POPCORN MARKET
4. MARKET DYNAMICS
4.1 Market Drivers

4.2 Market Restraints

4.3 Industry Attractiveness - Porter's Five Forces

Analysis

4.3.1 Bargaining Power of Suppliers

4.3.2 Bargaining Power of Consumers

4.3.3 Threat of New Entrants

4.3.4 Threat of Substitutes

4.3.5 Intensity of Competitive Rivalry

14
 4. MARKET DYNAMICS | 4.1 MARKET DRIVERS

4.1.1 DEMAND FOR CONVENIENCE AND ON-THE-GO SNACKING

 The demand for convenience foods grows fast with changes in social and economical patterns, as well as increased POPCORN MARKET
expenditure on food and beverage, awareness about healthy foods, changes in meal patterns and existing food habits, Accessibility of Healthy Snacking Option, by
and the desire to taste new products. Ease (%), United States, 2019

 The United States is the largest market for convenience foods in the world. Availability of raw materials, high
disposable income, and popularity of eating popcorn as snacks in theaters, sports events, and public places are the 39.66%
major factors that propel the growth of the popcorn market in the country.
 On-the-go snacking is extremely popular, especially among the working-class, teenagers, people living in hostels, and
bachelors due to their hectic lifestyles. Moreover, on-the-go snacking concept is closely associated with easy 30.17%
consumption and handling provided by ready-to-eat popcorn.
 Though popcorn was perceived as a leisure snack, growing health consciousness among people turned the tide and
popcorns are now perceived healthy snack food. Popcorns are rich and concentrated sources of various proteins, 21.23%
antioxidants, fibers, polyphenolic compounds, and vitamin B complex.
 Consumers allocate less time for traditional grocery shopping due to busier schedules. Thus, they are not able to take
time for proper meals and opt for on-the-go snacking to satisfy their hunger.
8.94%
 Moreover, a significant portion of the population has access to easy on-the-go snacking options due to the increased
penetration of these products in the market. Since transforming consumer habits promote smaller, frequent meals,
consumers tend to buy popcorn more often, which is expected to propel the market in the future.
 Popcorns are also gluten-free. When finely ground, they can be used in place of breadcrumbs for a crunchy coating on
chicken and fish or can be topped over salads. Popcorns contain a type of fiber that can remove excess cholesterol Very Easy Somewhat Neutral Not Easy
Easy
from the walls of blood vessels and arteries.
Source: PURE FLAVOR

15 SAMPLE - GLOBAL POPCORN MARKET

 4. MARKET DYNAMICS

4.3 INDUSTRY ATTRACTIVENESS - PORTER'S FIVE FORCES ANALYSIS

BARGAINING POWER OF BUYERS BARGAINING POWER OF SUPPLIERS

◼ The Porter’s five forces model studies the five identified competitive forces
that shape every industry and market, to determine the intensity of the
competition, and thus, the profitability and attractiveness of the industry.
XX XX The objective of the growth strategy should be to adapt to these competitive
forces in a manner that may improve the position of the organization. This
study includes an exhaustive Porter’s five forces framework, incorporating
HIGH the factors influencing each force, to analyze the market from a
microeconomic perspective.
INTENSITY OF
COMPETITIVE ◼ In the study, Porter’s five forces are analyzed by considering the factors
RIVALRY
influencing each force and quantifying the factors, through primaries and
quantitative analysis. The quantified factors are further mapped out to
XX XX derive the impact of each force on competitive dynamics.

DETAILED ANALYSIS AVAILABLE IN THE REPORT

THREAT FROM SUBSTITUTE
THREAT OF NEW ENTRANTS PRODUCTS AND SERVICES

16 SAMPLE - GLOBAL POPCORN MARKET

 4. MARKET DYNAMICS | 4.3 INDUSTRY ATTRACTIVENESS - PORTER'S FIVE FORCES ANALYSIS
4.3.5 INTENSITY OF COMPETITIVE RIVALRY
MARKET FAVORABILITY
FACTORS
Sustainable Competitive Advantage
through Innovation
Competition between Online and
Offline Companies
Level of Advertising Expense
Powerful Competitive Strategies
Entry and Exit Barriers
Firm Concentration Ratio
17
DETAILED DESCRIPTION
 The global popcorn market is highly competitive, with
Unfavorable Favorable
regional and global players, such as Conagra Brands
-10 -5 0 5 10
Inc., PepsiCo Inc., Campbell Soup Company, and
Intersnack Group.
 Key players embark on rapid expansion, both in terms
of production capacity and manufacturing locations, to
gain a stronghold amid robust product demand.
 Additionally, these companies increase their
investments in R&D to develop products and keep up
SAMPLE FIGURE with consumer needs to expand their presence and
maintain their positions in the market.
 Key players focus on sales through online distribution
channels for better market penetration and branding
to expand their geographic reach, resulting in a wider
customer base.
 Hence, the intensity of competitive of rivalry is high.
Detailed Analysis is Available in the Report
SAMPLE - GLOBAL POPCORN MARKET
5. MARKET
SEGMENTATION
5.1 By Type

5.2 By Distribution Channel

5.3 By Geography

18
5.1 BY TYPE
5.1.1 Microwave Popcorn

5.1.2 Ready-to-eat (RTE) Popcorn

19
 5. MARKET SEGMENTATION

5.1 BY TYPE
POPCORN MARKET POPCORN MARKET
Revenue in USD million, by Type, Global, 2016-2027
Market Share (%), by Type, Global, 2021
CAGR
(%)
Type 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
(2022-
2027)

Microwave Popcorn XX XX XX XX XX XX XX XX XX XX XX XX XX
SAMPLE FIGURE
SAMPLE FIGURE The numbers on this chart have
Ready-to-eat (RTE) The numbers on this chart have been been removed from this sample.
XX XX XX XX XX XX XX XX XX XX XX XX XX
Popcorn removed from this sample. All numbers All numbers are available in the
are available in the full-length report full-length report

Total XX XX XX XX XX XX XX XX XX XX XX XX XX

Microwave Popcorn

Ready-to-eat (RTE) Popcorn

SOURCE: Mordor Intelligence SOURCE: Mordor Intelligence

20 SAMPLE - GLOBAL POPCORN MARKET

 5. MARKET SEGMENTATION | 5.1 By Type

5.1.2 READY-TO-EAT (RTE) POPCORN

◼ The ready-to-eat (RTE) popcorn segment was valued at USD XX million in 2021,
and it is projected to reach USD XX million by 2027, registering a CAGR of XX%
POPCORN MARKET during the forecast period.
Revenue in USD million, Ready-to-eat (RTE) Popcorn, Global, 2016-2027
◼ Ready-to-eat popcorn provides the convenience of pre-popping. It is consumed as
the most favourite snack at homes, movie theatres, and sports events. Ready-to-
eat (RTE) popcorn gains prominence among consumers due to the launch of new
innovative flavors and attractive and convenient packaging offered by key market
players.
◼ Traditional popcorn varieties, like cheese-flavor, and indulgent varieties, such as
chocolate or caramel, are high in demand. RTE popcorn brands tap into the
growing consumer interest in healthy, natural, and portable snacks.
◼ The key factor driving ready-to-eat popcorn market growth is expansion in the
retail landscape. The growing presence of supermarkets, hypermarkets, and
specialty stores is indicative of the proliferation of the organized retail sector
SAMPLE FIGURE worldwide. Ready-to-eat popcorn is primarily sold by large organized retailers,
The numbers on this chart have such as Walmart and Tesco. Vendors operating in this market compete for limited
been removed from the sample. All
shelf space in large retail stores. Factors, such as convenience and value for
numbers are available in the full-
length report
money, will further attract consumers.
◼ The flavor experts’ team of key market players, like PepsiCo, keep up with new
flavor trends and explore new recipes to meet consumers’ ever evolving tastes.
For instance, in January 2022, the Yoki brand in Brazil launched its first ready-to-
eat popcorn line; Pipoca Pronta. The popcorn is offered in two sizes, 28 grams
(ideal for a quick snack) and 58 grams (for sharing) and has just 37 calories per
2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
cup.
◼ The market for RTE popcorns is dominated by key players, such as Campbell Soup
SOURCE: Mordor Intelligence Company, Conagra Brands Inc., General Mills Inc., Intersnack Group GmbH & Co.
KG, and PepsiCo Inc., among others.
21 SAMPLE - GLOBAL POPCORN MARKET
5.2 BY DISTRIBUTION
CHANNEL
5.2.1 Supermarkets/Hypermarkets

5.2.2 Convenience Stores

5.2.3 Online Retail Stores

5.2.4 Other Distribution Channels

22
 5. MARKET SEGMENTATION | 5.2 BY DISTRIBUTION CHANNEL

5.2 BY DISTRIBUTION CHANNEL

POPCORN MARKET POPCORN MARKET
Revenue in USD million, by Distribution Channel, Global, 2016-2027 Market Share (%), by Distribution Channel,
Global, 2021
CAGR (%)
Distribution
2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 (2022-
Channel
2027)

Supermarkets/
XX XX XX XX XX XX XX XX XX XX XX XX XX
Hypermarkets

Convenience SAMPLE FIGURE

XX XX XX The numbers
XX XX XX have
on this chart XX beenXX
removedXX XX XX XX XX SAMPLE FIGURE
Stores
from this sample. All numbers are available in The numbers on this chart have
Online Retail the full-length report been removed from this sample.
XX XX XX XX XX XX XX XX XX XX XX XX XX All numbers are available in the
Stores
full-length report
Other
Distribution XX XX XX XX XX XX XX XX XX XX XX XX XX
Channels

Total XX XX XX XX XX XX XX XX XX XX XX XX XX
Supermarkets/ Hypermarkets
Convenience Stores
Online Retail Stores
Other Distribution Channels

SOURCE: Mordor Intelligence SOURCE: Mordor Intelligence

23 SAMPLE - GLOBAL POPCORN MARKET

5.3 BY GEOGRAPHY
5.3.1 North America

5.3.2 Europe

5.3.3 Asia-Pacific

5.3.4 South America

5.3.5 Middle East & Africa

24
 5. MARKET SEGMENTATION

5.3 BY GEOGRAPHY
POPCORN MARKET POPCORN MARKET
Revenue in USD million, by Geography, Global, 2016-2027 Market Share (%), by Geography, Global, 2021

CAGR (%)
Geography 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
(2022-2027)

North
XX XX XX XX XX XX XX XX XX XX XX XX XX
America

Europe XX XX XX XX XX XX XX XX XX XX XX XX XX SAMPLE FIGURE

All numbers and complete analysis
available in the full-length report
SAMPLE FIGURE
Asia-Pacific XX XX XX XX XXAll numbers
XX andXX XX
complete analysis XX
available XX
in XX XX XX
the full-length report

South
XX XX XX XX XX XX XX XX XX XX XX XX XX
America

Middle East &

XX XX XX XX XX XX XX XX XX XX XX XX XX
Africa
North America Europe

Total XX XX XX XX XX XX XX XX XX XX XX XX XX Asia-Pacific South America

Middle East & Africa

SOURCE: Mordor Intelligence SOURCE: Mordor Intelligence

25 SAMPLE - GLOBAL POPCORN MARKET

5.3.1 NORTH AMERICA
5.3.1.1 United States

5.3.1.2 Canada

5.3.1.3 Mexico

5.3.1.4 Rest of North America

26
 •5. MARKET SEGMENTATION

5.3.1 NORTH AMERICA

POPCORN MARKET POPCORN MARKET

Revenue in USD million, by Country, North America, 2016-2027 Market Share (%), by Country, North America,
2021
CAGR %
Country 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 (2022-
2027)

United
XX XX XX XX XX XX XX XX XX XX XX XX XX
States SAMPLE FIGURE
All numbers and complete
analysis available in the full-
Canada XX XX XX SAMPLE
XXAll numbers FIGURE
XX and complete
XX XX XX XX XX XX XX XX length report
analysis
available in the full-length report

Mexico XX XX XX XX XX XX XX XX XX XX XX XX XX

Rest of
North XX XX XX XX XX XX XX XX XX XX XX XX XX
America United States

Total XX XX XX XX XX XX XX XX XX XX XX XX XX Canada

Mexico

Rest of North America

Source: Mordor Intelligence Source: Mordor Intelligence

27 SAMPLE - GLOBAL POPCORN MARKET

• 5. MARKET SEGMENTATION | 5.3 BY GEOGRAPHY

5.3.1.1 UNITED STATES

POPCORN MARKET
Revenue in USD million, United States, 2016-2027
SAMPLE FIGURE
The numbers on this chart have
been removed from this sample.
All numbers are available in the
full-length report
2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
SOURCE: Mordor Intelligence
 The United States popcorn market was valued at USD XX million in 2021, and it is
projected to reach USD XX million by 2027, registering a CAGR of XX% during
the forecast period (2022-2027).
 The United States is one of the leading producers and consumers of popcorn
globally. Companies in the region have been benefited from the increasing per
capita disposable income and falling corn prices.
 The popcorn industry will continue to capitalize as Americans increasingly spend
on discretionary snacks like popcorn due to higher disposable income and an
increase in popcorn consumption in multiplexes.
 However, increasingly health-conscious consumers are restraining the growth of
high-calorie and high-sodium popcorn varieties. The companies in the country are
continuing to adapt their products according to changing consumer tastes and
preferences, and the healthy eating trend, which is expected to boost the market
demand.
 For instance, in June 2021, HUSK has launched a variety of flavors made with
fruits, vegetables and spices to form a whole grain popcorn. This includes matcha
and coconut water, cayenne and ginger, and kale and broccoli, as well as bacon
and turmeric, moringa and spirulina, and dragon fruit.
 Further, popcorn as a snack food faces substantial competition from other snack
products. However, popcorn’s versatility and nutritional attributes help it compete
with other snacks, as it is low in calories and fat and high in carbohydrates.
 Thus, consumers opt for popcorn as a healthy, convenient on-the-go snack, which
further boosts the growth of the popcorn market.

28 SAMPLE - GLOBAL POPCORN MARKET

6. COMPETITIVE
LANDSCAPE
6.1 Strategies Adopted by Key Players

6.2 Most Active Companies

6.3 Market Positioning of Players

6.4 Company Profiles

29
 6. COMPETITIVE LANDSCAPE

6.1 STRATEGIES ADOPTED BY KEY PLAYERS

◼ The global popcorn market is highly competitive with the presence of
numerous global and regional players in the market.
POPCORN MARKET
Strategies Adopted (%), Global, 2016-Present ◼ Manufacturers are increasingly introducing product innovations, in terms of
ingredients, flavors, price, and packaging. This has led to a high degree of
competition in the market.
▪ In 2020, PepsiCo Frito-Lay launched Cheetos Popcorn. The new
popcorn comes in two different varieties, namely, regular cheese and
the brand's iconic spicy Flamin’ Hot flavor.
◼ In order to attain a larger share in the market studied, manufacturers are
SAMPLE FIGURE revitalizing their product portfolios by presenting a clean-label ingredient
The numbers on this chart have
version of their product ranges through existing brands or new launches.
been removed from this sample.
All numbers are available in the ◼ Companies are also adding value to their popcorn ranges through product
full-length report innovations.
▪ For example, Protes, a subsidiary of ProFormance Foods Inc.,
launched protein popcorns in 2018, with the incorporation of plant-
based cheddar to address the vegan population in the country. The
company uses pea protein to enhance the protein content of up to 10
grams per serving.
◼ Mergers and acquisitions is another major strategy observed in the market,
as large market players often acquire smaller players. One such example is
Product Innovation Merger and Acquisition Partnership Expansion
Hershey’s 2017 acquisition of SkinnyPop (Amplify Brands) for a deal of USD
1.6 billion.

Source: Mordor Intelligence

Detailed Analysis is Available in the Report

30 SAMPLE - GLOBAL POPCORN MARKET

6.4 COMPANY
PROFILES
6.4.1 Conagra Brands Inc.

6.4.2 PepsiCo Inc.

6.4.3 Campbell Soup Company

6.4.4 Intersnack Group GmbH & Co. KG

6.4.5 The Hershey Company

6.4.6 Eagle Family Foods Group LLC

6.4.7 Quinn Snacks Inc.

*list is indicative and not exhaustive

31
 6. COMPETITIVE LANDSCAPE | 6.4 COMPANY PROFILES

6.4.1 CONAGRA BRANDS INC. – OVERVIEW

◼ Conagra Brands is a branded consumer packaged goods food company that operates in many
sectors of the food industry, with a significant focus on the sale of branded, private branded, and
value-added consumer food, as well as foodservice items and ingredients. The company operates
through the following segments: Grocery and Snacks; Refrigerated and Frozen; International; and
Foodservice.
◼ The Grocery and Snacks segment includes branded, shelf stable food products sold in various Founded in 1919
retail channels in the United States. The Refrigerated and Frozen segment comprises branded,
temperature-controlled food products sold in various retail channels in the United States. The
International segment consists branded food products, in various temperature states, sold in Chicago, Illinois, United States
various retail and foodservice channels outside of the United States.
◼ The Foodservice segment focuses in the branded and customized food products, including meals, www.conagrabrands.com
entrees, sauces, and a variety of custom-manufactured culinary products packaged for sale to
restaurants and other foodservice establishments in the United States.
800-722-1344
◼ The company has manufacturing facilities in the US, Canada, and Mexico and sales offices in
Mexico, Canada, China, Panama and the Philippines.
CONAGRA BRANDS INC.
Net Sales in USD million, 2020-2021
USD 11,184.7 million ~18,600
11,184.70
Net Sales (May’ 2021) Employees (May’ 2021)

11,054.40

USD 1,298.8 million ~50

Net Income (May’ 2021) Countries (May’ 2021)
2020 2021

Source: Company Annual Report

32 SAMPLE - GLOBAL POPCORN MARKET

 6. COMPETITIVE LANDSCAPE | 6.4 COMPANY PROFILES

6.4.1 CONAGRA BRANDS INC. – FINANCIAL ANALYSIS

CONAGRA BRANDS INC. CONAGRA BRANDS INC. CONAGRA BRANDS INC.
EBITDA in USD million, 2019-2021 Net Sales Share (%), by Segment, 2021 Net Sales (%), by Grocery & Snacks; Refrigerated & Frozen,
2021
2,218
7.5% Grocery & Snacks Frozen
1,846 8.4%
1,548 30.2%
41.5% Refrigerated & Frozen 41.9% Refrigerated

Snacks
International
42.7%
19.1%
8.8% Other Shelf-Stable
Foodservice
2019 2020 2021
Source: Company Annual Report Source: Company Annual Report
Source: Company Annual Report

 The company reported revenues of USD 11,184.7 million for the fiscal year ended May 2021, an increase of 1.2% over 2020. Organic net sales for the company’s
retail segments (inclusive of Grocery & Snacks, Refrigerated & Frozen, and International) were positively impacted by the increase in at-home food consumption as
a result of the COVID-19 pandemic, with sales declines in its Foodservice segment due to lower traffic in away-from-home food outlets.
 Grocery & Snacks net sales for fiscal 2021 included an increase in volumes of 4%, excluding the impact of divestitures and the 53rd week in fiscal 2020, compared
to the prior-year period. This result reflected an increase across multiple categories due to increased at-home eating and some replenishment of customer
inventory levels that had been depleted in connection with the COVID-19 pandemic.
 Refrigerated & Frozen net sales for fiscal 2021 included an increase in volumes of 4%, excluding the impact of divestitures in 2020, compared to fiscal 2020. The
increase in sales volumes was a result of increased at-home eating and some replenishment of customer inventory levels that had been depleted in connection with
the COVID-19 pandemic.
 International net sales for fiscal 2021 included an increase in price/mix of 4% compared to fiscal 2020 due to lower promotional trade activity, inflation-justified
pricing, favorable mix, and the favorable impact of a USD 2.8 million change in estimate associated with our fiscal 2020 fourth quarter trade accrual.
 Foodservice net sales for fiscal 2021 included a decrease in volumes of 13%, excluding the impact of divestitures and the 53rd week in fiscal 2020, compared to
the prior-year period. The decline in volume reflected lower traffic in away-from-home food outlets as a result of the COVID-19 pandemic.

33 SAMPLE - GLOBAL POPCORN MARKET

 6. COMPETITIVE LANDSCAPE | 6.4 COMPANY PROFILES

6.4.1 CONAGRA BRANDS INC. – PRODUCT PORTFOLIO

Brand Category Products
• Sea Salt Popcorn
• Sweet & Salty Kettle Corn
• Salted Maple Flavored Kettle Corn
• White Cheddar Popcorn
Ready-to-eat • Cheddar Cheese Popcorn
Popcorn • Dark Chocolate Flavored Drizzled Sea Salt Kettle Corn
• Strawberry Greek Yogurt Drizzled Kettle Corn
• Avocado Oil Popcorn
• White Cheddar Puffs
• Light Kettle Corn
Angie’s • Real Butter Popcorn
Boomchickapop • Real Butter Microwave Popcorn
Microwave Popcorn • Lightly Sweet Kettle Corn Microwave Popcorn
• Sea Salt Microwave Popcorn
• Rosé Flavored Kettle Corn • Chocolate-covered Raspberry Drizzled Kettle Corn
Seasonal Popcorn • White Chocolate & Peppermint Flavored Drizzled Kettle Corn • Frosted Sugar Cookie Flavored Drizzled Kettle Corn
• Hot Cocoa Marshmallow Flavored Drizzled Kettle Corn • Easter Multi-pack
• Extreme Butter Popcorn • Butter Popcorn
Buttery Favourites • Butter Lovers Popcorn • Light Butter Popcorn

Act II • Movie Theater Butter Popcorn • Homestyle Microwave Popcorn

• Kettle Corn Popcorn

Sweety & Savoury
• Buttery Kettle Corn Popcorn

Source: Company Website

34 SAMPLE - GLOBAL POPCORN MARKET

 6. COMPETITIVE LANDSCAPE | 6.4 COMPANY PROFILES

6.4.1 CONAGRA BRANDS INC. – PRODUCT PORTFOLIO

Brand Category Products
• 94% Fat Free Butter Popcorn
Better for you • 100 Calorie Butter Mini Bags
Act II
• 100 Calorie Kettle Corn Mini Bags
Flavourful
Favourites • Llama Party Cotton Candy Flavor Microwave Popcorn
• Original – Canister • Cashew – Bag
Poppycock Popcorn Snack • Original – Bag • Pecan – Canister
• Cashew – Canister • Pecan – Bag
• Movie Theater Butter • Ultimate Butter
• Mini Size Movie Theater Butter Popcorn • Mini Size Butter Popcorn
Buttery Popcorn
• Pour Over Movie Theater Butter • Tender White
• Movie Theater Butter Tub • Home Recipe
Orville Sweet & Savoury • Kettle Corn
Redenbacher’s Popcorn • Cheddar Cheese
• SmartPop! Kettle Corn
• Mini Size Kettle SmartPop! Popcorn
Smartpop
• SmartPop! Butter
• Mini Size SmartPop! Butter Popcorn

Source: Company Website *List isn’t exhaustive

DETAILED ANALYSIS AVAILABLE IN THE REPORT

35 SAMPLE - GLOBAL POPCORN MARKET

 6. COMPETITIVE LANDSCAPE | 6.4 COMPANY PROFILES

6.4.1 CONAGRA BRANDS INC. - RECENT DEVELOPMENTS

M Merger and Acquisition I Product Innovation E Expansion P Agreement

Crunch ‘n Munch had introduced three new

flavors to its popcorn clusters portfolio viz.,
Cookies ‘n Cream, Brownie Brittle Crunch, and
NOV 2020 Birthday Cake Crunch ‘n Munch. MAR 2019

I I I
Conagra Brands, Inc. launched a slew of new popcorn AUG 2019 Angie's BOOMCHICKAPOP had introduced two new
products. They include ACT II Llama Party Cotton Candy snacks: Sea Salt Air-Popped Popcorn and White Cheddar
Flavoured Microwave Popcorn, Orville Redenbacher’s Avocado Puffs. The Sea Salt Air-Popped popcorn joins the lineup of
Oil Microwave Popcorn, and Angie’s Boomchickapop Salted the brand's existing ready-to-eat popcorn varieties, and
Maple Flavoured Kettle Corn Popcorn. The company White Cheddar Puffs are a new product innovation made
showcased its snacks innovation in its virtual showroom at the with the same real, simple ingredients.
online 2020 NACS “Crack The Code Experience,” presented by DETAILED ANALYSIS AVAILABLE IN THE
REPORT
the National Association of Convenience Stores.
36 SAMPLE - GLOBAL POPCORN MARKET
 FOR MORE INFORMATION,
PLEASE CONTACT
5th Floor, Rajpushpa Summit, Financial
District, Gachibowli, Hyderabad – 500008, +1 617-765-2493
India

info@mordorintelligence.com www.mordorintelligence.com

Industry Reports | Consulting | Intelligence Center

+1 617 765 2493 | info@mordorintelligence.com | www.mordorintelligence.com

37 SAMPLE - GLOBAL POPCORN MARKET