A business in today’s world will need to ask itself the following question in relation to this

marketing concept: Are businesses that create products people love acting in the best long-
run interests of consumers and society?

For example, McDonald’s and other fast-food restaurants and not really getting this “societal
marketing thing…” Most fast-food companies offer tasty but unhealthy food. (The bane of
our existences)

The food typically will have high fat content and will then supplement those meals with fries,
pies and soda which also are not healthy choices either. The food is then wrapped in
convenient packing which most times ends up on the ground somewhere as waste.

Now, I love McDonald’s food and a lot of people enjoy what fast-food chains offer therefore
satisfying consumer wants but at what cost? These companies, although making customers
happy, may be hurting consumer health and causing environmental problems.

Conclusion
 All of these marketing concept mindsets can help you achieve organizational goals depending
on if you understand the needs and wants of your target market while delivering quality
products people prefer.

Under the marketing concept, customer focus and value are the routes to achieve sales and
profits.

The marketing concept is a customer-centered “sense and responds” philosophy. The job is
not to find the right customers for your product but to find the right products for your
customers.

If you need some help with understanding more marketing philosophy and marketing
concepts, reach out to us!

We would be happy to help!

What do you think? Do these make sense to be key marketing concepts in today’s world?
Comment below!

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Cydney Hatch
Social Media Manager
Cydney is a polka dot wearing business owner, photographer, cupcake enthusiast and writer,
who through her work, shares her personal passions about visual marketing, branding and
business strategy.

156 Comments

 Wayne Ruzicka says:

December 16, 2018 at 8:09 am

Interesting and informative and provides great insight to concerts I am facing as I
prepare to launch a water and wastewater treatment method.

Reply

 Joseph Werikemebagha ABUKOYE (NOU173058286) says:

April 9, 2020 at 12:19 pm

Thanks for sharing, this is very educative

Reply

 Ajao Samuel opeyemi says:

April 22, 2020 at 2:16 am

Thanks for sharing, very informing

Reply

 Jeffrey bronoso says:

September 24, 2020 at 1:59 pm

Nice i think i can practice this and read it to Remind me of 5

things thanks for idea

Reply

 Elizabeth Ubia says:

December 6, 2020 at 9:34 pm

You are absolutely correct

 USMAN L. BLESSING says:
 May 17, 2020 at 4:48 pm

Nice one

Reply

 Azeez Titilade Mutiat says:

November 19, 2020 at 3:40 pm

Very educative and interested