Which of the following items would most likely be classified as an operating activity

Debit balance as per bank passbook means

Real A/C Debit balance indicates

Your Purchase cleaning Supplies for your custodial

While buying milk which kind of behavior

Holistic Marketers Achieve Profitable Growth by expanding

How do Consumers respond to various marketing efforts

Customer’s evaluation of the difference between all the benefits and all the
For each target market, a firm develops a

___ is the study of how individuals, groups, and organizations select, buy, use and

__Markets include a wide variety of profit and nonprofit organizations such as hospitals

__ Divides buyers into different groups based on their social class

The underlying concept of ___ is to identify market segments, select one or more , and develop

Some companies switch from being solely product-centered to

Marketing Strategy are often designed to influence

Temperature of 100 patients visited to doctor’s clinic : Answer= grouped

Basic Difference between formal and informal report is , Answer=b

What tense do you use in writing the key features photograph: Answer: B

Regarding a certain normal distribution concerning the income of the ANS: A

Consider and experiment of rolling a fair dice

If P represents the probability of success of a player in any game and M represents ANS: C
STASTASTIC MODULE 1
 The data set 32,41,52,11,53,74,21,44,26,75, has _______ number of modes ANS: None of these
 Measures of central tendency are part of which type of statistics? ANS : d. descriptive
 Histogram visualizes the distribution of data over a continuous interval or certain time period in the form of
_____. ANS: b. bars
 ________ can be considered as balancing point of the data. ANS: c. mean
 The most frequent data value is called ______ ANS: MODE
 Inferential statistics can be defined as a part of statistics related to _______. ANS: b. research on data
 ________ data requires no order or sequence while collection. ANS: b. nominal
 According to the idea of interquartile range, the whole data set is divided into ____ number of parts. Ans: b. 4
 Data collected on weight of students in a class of 50 students is a _________ type of data. ANS: discrete
 Dispersion can also be defined as degree of _____ ANS: b. all of these
 For finding median in continuous series, which amongst the following are of importance? ANS: b. all of these
 Median as quartiles can be termed as _____ ANS:Q2
 In continuous type of series, for finding mean, which amongst the following is considered as X variable value?
ANS: a. mid point of the interval
 List of children per family in a society as 2,3,0,1,2,1,12,0,3,1,2,1,2,2,1,1,2,0, is an example of _______ data. ANS:
d. ungrouped
 For a continuous data distribution, 10-20 with frequency 3, 20-30 with frequency 5, 30-40 with frequency 7and
40-50 with frequency 1, the value of Q_3 is ________. ANS: 30.5
 For a continuous data distribution, 10-20 with frequency 3, 20-30 with frequency 5, 30-40 with frequency 7and
40-50 with frequency 1, the value of Q_1 is ________. ANS:20.2
 For a continuous data distribution, 10-20 with frequency 3, 20-30 with frequency 5, 30-40 with frequency 7and
40-50 with frequency 1, the value of quartile deviation is ________. ANS: 5.15
MARKETING 1
 A transaction usually involves ________. ANS : All of these
 Marketing management is ________. ANS : a. the art and science of choosing target markets and getting,
keeping, and growing customers through creating, delivering, and communicating superior customer value
 The buying process begins when the buyer recognizes a ANS: problem or need
 ________ can be conducted electronically, with buyer and seller seeing each other on their computer screens in
real time. ANS: d. Public relations
 _______ is the act of obtaining an object from someone by offering some other thing in return. ANS : Exchange
 Marketing is considered as both an “art” and a “science”—there is constant tension between the formulated
side of marketing and the ________ side ANS : CREATIVE
 Which of the following is a type of factor in a company's macroenvironment? ANS: b. All of these
 Which of the following is a “key player” in the marketing industry? ANS: suppliers or vendors
 Good marketing is a result of careful planning and _____ ANS: Execution
 The MOST formal definition of marketing is ____ ANS: a. an organizational function and a set of processes for
creating, communicating, and delivering
 Global marketers should decide ________. ANS: b. all of the above
 Companies which sell mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic
shoes and equipment spend a lot of time trying to establish a superior brand image in markets called ________
ANS: consumer markets
 goods constitute the bulk for most of the countries’ production and marketing efforts. ANS: Physical
 ________ can be produced and marketed as a product ANS: Information
 A ________ is someone seeking a response (attention, a purchase, a vote, a donation) from another party, called
the. ANS: marketer, prospect
 In business markets, advertising can play a role, but a stronger role may be played by the sales force, ________,
and the company’s reputation for reliability and quality. ANS: price
 __ can be seen as the development, design, and implementation of marketing programs, processes, and
activities that identifies the breadth and interdependencies of their effects. ANS: Holistic marketing