1

_______________ is a very useful method to reduce a large number of variables resulting in data complexity
to a few manageable factors.
Factorial analysis
Cluster analysis
Factor Analysis
Multivariate analysis

2
_____________________ data is not always specific to the research problem under study.
Secondary
Primary
pure
basic

3
--------involves the testing of the equality of means of two or more groups.
Completely randomized design
Two -way Anova
One way Anova
ANOVA

4
________ , the openness refers to the option of answering in one's own words.
In open-ended questions
In closed-ended questions
Schedule
Strctured

5
___________ both the question and response formats are structured and defined.
In closed-ended questions
Schedule
Structured
In open-ended questions

6
____________ requires a structured and logical path so that the effort of collecting information using the
questions is meaningful.
Questionnaire
Schedule
Draft
Proposal

7
_________________ involves a statement that says there is no difference between two groups that the
researcher compares on a certain variable.
Null Hypothesis
Research Questions
Alternate Hypothesis
hypothesis

8
___________________ is a data reduction method.
Cluster analysis
Factor analysis
 Factorial Analysis
Multivariate analysis

9
A ____________ is a written instrument used to obtain information from study subjects.
Questionnaire
Schedule
Strctured
In open-ended questions

10
A census taker often collects data through which of the following?
Standardized tests
Interviews
Secondary data
Observations

11
A residual is defined as
Error sum of squares
Y−Ŷ
Regression sum of squares
Type I Error

12
A statistical test used to determine the effect of two nominal predictor variables on a continuous outcome
variable is called as ______________________.
Two-way ANOVA
Analysis of Variance
one-way analysis of variance (ANOVA)
ANCOVA

13
A___________________ must be formulated in simple, clear and declarative form.
Research Questions
Research problem
Hypothesis
Problem Identification

14
Analysis of variance is a statistical method of comparing the ________ of several populations.
standard deviations
variances
means
proportions

15
Any numerical value calculated from sample data is called
Error
Statistic
Bias
Mean

16
Any variable that can be stated as influencing or impacting the dependent variable is referred as:
Moderating Variables
Dependent Variable
 Extraneous variables
independent variable

17
Application of scientific method in finding for truth about business phenomenon is called
business research
hypothesis
conclusion
estimation

18
Arrangement of data according to some logical pattern is called as ___________________
Data Tabulation
data analysis
data coding
data processing

19
Cross cultural studies are an example of:
Longitudinal design
Comparative design
Experimental design
Case study design

20
For sampling, which ONE of the following should be up-to-date, complete and affordable?
A census.
A CAPI machine.
A sampling frame.
A respondent.

21
How many dependent variables are used in multiple regression?
One
One or more
Two or more
Two

22
If time is of the essence for a research project,out of the following which is the preferred contact method is:
Mail
Telephone
Intercept interview
Personal interview

23
In hypothesis testing, the hypothesis which is tentatively assumed to be true is called the
_____________________.
correct hypothesis
null hypothesis
alternative hypothesis
level of significance

24
In multiple item scale there are _______ that play an important role in forming the underlying construct that
the researcher is trying to measure.
Many Items
 Single Item
No Itom
Two Items

25
Initial cluster centres in the non-hierarchical clustering that are the initial points from which one starts. Then
the clusters are created around these seeds. It is called as _________
Cluster seeds
Factorial Analysis
Multivariate analysis
Factor Analysis

26
Interviewing all members of a given population is called:
A sample.
A Gallup poll.
A census.
A Nielsen audit.

27
Kellogg seeks to determine consumer believability towards it's products' health claims. The most appropriate
technique for this purpose is
Observation
Experimentation
Survey
Simulation

28
Marketing department of a business organization carries out researches related to:
Product
Pricing
Promotion
7Ps

29
Non-comparative scales data are generally assumed to be:
interval scaled
ratio scaled
sum scaled
interval or ratio scaled

30
Non-overlapping categories or intervals are known as
Inclusive
Exhaustive
Mutually exclusive
Mutually exclusive and exhaustive

1
How would you distinguish between a management decision problem and a management research problem?
Do all decision problems require research? Explain and illustrate with examples.
2
How does the case study method differ from the survey method? Analyze the merits and limitations of case
study method in sociological research.
3
What is Wilks' lambda? How it is computed? What is its role in a discriminant analysis?