Jalpaiguri

The district has a total area of 6,227 sq km., 367.30 sq km is urban and 5859.70 sq km is
rural. Out of the total population of 4,298,860 in the district, 1,060,351 are in urban areas and
2,812,495 are in rural areas. 243,311 households are in urban areas, 625,015 are in rural
areas. 782,476 literate people are in urban areas, 1,716,304 are in rural areas.As per census
Jalpaiguri has a population of 3,872,846 in 2011 out of which 1,983,064 are male and
1,889,782 are female. Population of Jalpaiguri in 2019/2020 is 4,124,464(estimates as per
aadhar uidai.gov.in feb 2019 data). Literate people are 2,498,780 out of 1,396,622 are male
and 1,102,158 are female. People living in Jalpaiguri depend on multiple skills, total workers
are 1,512,910 out of which men are 1,091,361 and women are 421,549. Total 181,104
Cultivators are depended on agriculture farming out of 167,234 are cultivated by men and
13,870 are women. 212,657 people works in agricultural land as labor, men are 166,901 and
45,756 are women. Jalpaiguri sex ratio is 953 females per 1000 of males. Next Jalpaiguri
Census will be in 2021.

Malda
In 2011, Malda had a population of 3,988,845 of which male and female were 2,051,541 and
1,937,304 respectively. In the 2001 census, Malda had a population of 3,290,468 of which
males were 1,689,406 and remaining 1,601,062 were females. Malda District population
constituted 4.37 percent of total Maharashtra population.This district has a total area of  3,733
sq km.As per 2011 census, 86.42 % population of Malda districts lives in rural areas of
villages. The total Malda district population living in rural areas is 3,447,185 of which males
and females are 1,768,336 and 1,678,849 respectively. In rural areas of Maldah district, sex
ratio is 949 females per 1000 males.

BARDDHAMAN 
As per 2011 census, 60.11 % population of Bardhaman districts lives in rural areas of
villages. The total Bardhaman district population living in rural areas is 4,639,264 of which
males and females are 2,373,787 and 2,265,477 respectively. In rural areas of Barddhaman
district, sex ratio is 954 females per 1000 males. If child sex ratio data of Barddhaman district
is considered, figure is 962 girls per 1000 boys. Child population in the age 0-6 is 511,969 in
rural areas of which males were 260,995 and females were 250,974. The child population
comprises 10.99 % of total rural population of Barddhaman district. Literacy rate in rural
areas of Barddhaman district is 72.65 % as per census data 2011. Gender wise, male and
female literacy stood at 79.12 and 65.86 percent respectively. In total, 2,998,277 people were
literate of which males and females were 1,671,556 and 1,326,721 respectively. 39.89 percent
lives in urban regions of district. In total 3,078,299 people lives in urban areas of which
males are 1,593,102 and females are 1,485,197.

Purba Medinipur

 Out of the total Purba Medinipur population for 2011 census, 11.63 percent lives in urban
regions of district. In total 592,714 people lives in urban areas of which males are 307,272
and females are 285,442. Sex Ratio in urban region of Purba Medinipur district is 929 as per
2011 census data. Similarly child sex ratio in Purba Medinipur district was 958 in 2011
census. Child population (0-6) in urban region was 63,342 of which males and females were
32,355 and 30,987. This child population figure of Purba Medinipur district is 10.53 % of
total urban population. Average literacy rate in Purba Medinipur district as per census 2011 is
88.60 % of which males and females are 92.90 % and 83.95 % literates respectively. In actual
number 469,007 people are literate in urban region of which males and females are 255,391
and 213,616 respectively.

As per 2011 census, 88.37 % population of Purba Medinipur districts lives in rural areas of
villages. The total Purba Medinipur district population living in rural areas is 4,503,161 of
which males and females are 2,322,562 and 2,180,599 respectively. In rural areas of Purba
Medinipur district, sex ratio is 939 females per 1000 males. If child sex ratio data of Purba
Medinipur district is considered, figure is 945 girls per 1000 boys. Child population in the
age 0-6 is 524,312 in rural areas of which males were 269,634 and females were 254,678.
The child population comprises 11.61 % of total rural population of Purba Medinipur district.
Literacy rate in rural areas of Purba Medinipur district is 86.81 % as per census data 2011.
Gender wise, male and female literacy stood at 92.24 and 81.03 percent respectively. In total,
3,454,187 people were literate of which males and females were 1,893,682 and 1,560,505
respectively.

Service to be launched in Rural Areas of West Bengal: -Bus Service with Goods carrying
facility
Why Bus service?
With more than 1.2 billion people, the Republic of India is the world’s largest democracy
with population nearly four times of the US. Also add to fat that India is a vast country
extending over an area of 3.29 million sq.kms. Given it to vast area and huge population and
a wide networks of road there is a immense need for increasing the supply of public transport
modes and services connecting the Rural India with the Urban one.
Physical Overview of the Bus
Key Attribute of the Bus: -
Two in One (Sitting Space + Storage Space)

About the Service: -

Double decker Bus with Storage facility- More Space and More Storage
8 cupboards for the storage of different types of goods
Two storage for basket and bags, 66 seats in which 12 people can stand freely.
Route: -
The bus will be leaving Jalpaiguri at 5 in the morning then it will enter Malda, Bardhaman
And Purba Medinipur. On its way it will pick up and deliver goods to these places also.

MISSION
To improve the customer’s lives and community of rural areas through passenger bus and
transportation service.
VISION
To be proactive and ever mindful of the changing transport needs of rural community.
GOAL
Leading Goods and transportation Bus providers in the Rural Market.
Market Segmentation
Geographical
1.Passengers travel through truck or Bullock cart per month in this region – 22000
2.Total trucks and heavy vehicles operate daily – 26
3.Total kilometers covered daily – 635kms
4.Diesel price – Rs80/litre
5.Total bus fare that can be collected per month (25 rupees/ticket)- Rs5,72,000

Demographic
Targeting

Covering 500 villages in whole West Bengal starting with 48 buses, (6 buses in one route)
Mainly targeting students from rural India and farmers going to the city.
Positioning-
For Big Families in Villages who wants to travel together with comfort
It will also attract youngsters in rural areas who prefer other vehicles for going out in cities.
Promotions will be based on cheap fair with comfort.

Value Proposition-
Cheap tickets
Comfortable journey with whole family
More place to sit and can carry more goods as there is more storage
Differentiation-
Comfortable Journey
Attractive 1st floor sitting
Storage space separately for parcels, foods and other goods
Continuous maintenance of each bus throughout the year.

Competitors
There are no such competitors as Bus service is not available in these areas

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