Instructions: Please fill out the required information and answer the questions completely.

You may
use an extra sheet of paper if needed. Typed entries are preferred but please use block letters in
black ink for handwritten entries.

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katanungan. Maaring gumamit ng dagdag na papel kung kinakailangan. Maaring i-type o isulat
kamay sa block form angmga kasagutan.

SOCIAL ENTERPRISE POVERTY REDUCTION INFORMATION SHEET

NAME OF
ORGANIZATION/ SPROUT LABS / AgriKulturashop.online 
ENTERPRISE

ADDRESS 7th St. Extension JP Rizal, Butuan City 

YEAR ESTABLISHED  2018

COVERAGE AREA
(Please specify number
of covered barangays,  Butuan City
municipalities,
provinces, regions)

SHARE
INITIAL CAPITAL (in
 20,000 CAPITAL  
PhP)
(in PhP)

To synergize farmers to its

VISION STATEMENT
End consumers.

 An organization dedicated to provide and innovate the traditional way

MISSION STATEMENT of agricultural trading and establish a reliable community for farmers,
customers, and investors.

CORE VALUES Quality , Service and Social Impact 

  

ORGANIZATIONAL
STRUCTURE

 E-commerce platform (www.agrikulturashop.online)

 Delivery Services via partnered Tricycle Drivers, Maxim’s, and etc
PROGRAMS/
 Training for farmers (Agripreneurship program, Basic financial
PRODUCTS/ SERVICES
Literacy, Marketing and Basic Computer literacy skills training)

CASUAL/
TOTAL # OF STAFF REGULAR 2 SEASONAL 3
(Please specify)

  Department of Agriculture
MEMBERSHIP/  Department of Trade and Industry
LINKAGES/  Department of Science and Technology
AFFILIATION  Sumilihon-Taguibo Farmers Association (SUTAFA)
 Homegrown Digital Advertising

eKadiwa  x AgriKultura
COMMUNITY
Computer Literacy Training
OUTREACH ACTIVITIES
Agripreneur Program
 Please provide a background of the community enterprise poverty reduction initiative (how it
started, when it started/launched, ongoing operations and achievements; include dates;
important milestones).
AgriKulturashop.online started as a thesis of JP Quiñal (Founder). He then cultivated the initiative
from 2018 where he conducted a Beta Testing and just until this April 2020 where JP Quiñal his
partner Djon Amoc launched the platform and acquired four (4) farmers/sellers to post its products
and almost one hundred (100) consumers.

Milestones and Achievements

 Market Validation - 2018
 Trainings and Conferences - 2018 Aug - 2019 Jan (Ignite PH, NSTW and etc)
 Remodeling BMC and Market Re-validation - May - Dec 2019
 Soft Launching - Apr 2020 - 250+ Users
 - 200+ Consumers
 - 50+ Farmers/Sellers
 - 71 Transactions (Apr - May)
 - Sales Php 22,000+
 DTI Registration
 KMME DTI Speaker - Sept 2020
 QBO Training Speaker - Sept 2020
 DZMM x DOST Mimaropa Interview - Sept 2020
 Agrihub x Sumilihon-Taguibo Farmers Association Commodity Exchange ground breaking
 MOA Signing with DA - Oct 2020

Please elaborate how your initiative meets the selection criteria of the awards as
follows:
1. Originality & Uniqueness (How does your social enterprise creatively solves the problem of
poverty in your community; describe a unique product or service that is well- thought out and one-of-
a-kind)
Inadequate access to formal markets, including supply chain partners, and wholesalers, prevents
farmers from selling their produce at a competitive price and generating substantial cash flow. Instead
farmers may take an opportunistic approach and sell to middleman and traders at reduced prices that
are often negotiated on an ad hoc basis. Informal transaction like these does not provide inclusive
growth to farmers.

Our proposed solution, an Online P2P, B2P marketplace for Agricultural products.
AgriKulturashop.online provides opportunity to streamline the agricultural value chain and reduce
inefficiencies in the distribution of farm produce. It represent a new way for farmers to sell their
produce to an array of buyers including agribusinesses, retailers, restaurants, and consumers.

AgriKulturashop.online increases farmers’ access to new market and adds transparency to the value
chain. It enables farmers to bypass several intermediaries, resulting in higher income for the
farmers, reduced wastage, and the potential to deliver fresher produce to consumers.
Consumers do not need to go to the market in order to buy fresh agricultural produce. An access to
internet is what they need in order to purchase online.

Aside from helping the farmers, we are also helping tricycle drivers and third party delivery services.
Due to this pandemic, most of our tricycle drivers don’t have enough passengers due to community
quarantine and strict implementation of scheduling. That’s why we are establishing partnership with
them on delivering the goods from our farmers to our consumers in order for them to gain a
reasonable amount as a service/delivery fee.

AgriKulturashop.online is also considering to extend its logistic services to help deliver Self-learning
modules and work plans of Students in public schools. The huge demand for Module delivery will
create more economic opportunity to our partner tricycle drivers and other logistic partners,
consequently less hassle to parents and teachers.

AgriKulturashop.online is also looking on the opportunity to establish partnership with Non-

Government Organization (NGO), Shelter facilities, Drug rehab facilities and Penitentiary facilities
wherein we can help them by providing assistance specifically, Livelihood programs. Since most of
the products sold in the platform are perishable, food wastage is inevitable. This is our own initiative
and idea to reduced wastage. Vegetables and fruits that weren’t sold will be distributed and thereafter
will be processed into juices, smoothies, and pastry products, by the beneficiaries of partnered NGO,
Shelter facilities, Drug rehab facilities and Penitentiary facilities. The finish products of the
beneficiaries will be also uploaded in the platform in order to be sold in the market.
 2. Adaptability (Describe how your social enterprise is responding effectively in a given community
situation)
As the COVID-19 pandemic reshapes our world, more consumers have begun shopping online in greater
numbers and frequency. This is evident by the fact that our partner Sumilihon-Taguibo Farmers
Association who have actively trading in our platform since last mid-August, they have recorded PHP
10,300 total sales and have delivered 142 products to its consumers. This is an additional sales they get
aside from other transactions they made outside the platform thru traditional market and loyal consumer
based they have before their engagement in AgriKulturashop.online.
AgriKulturashop.online have secured partnership with Department of Agriculture-AMAD, wherein, they will
help promote and validate farmers that will enroll in the platform as seller of agricultural products. By this
Middleman, fraudulent farmers and entities will find it hard to transact in the platform. Department of
Agriculture have also recognized the potential of the platform to be a source of data that will aid them in the
implementation of their agribusiness programs and monitor the digital market efficiency and productivity.
AgriKulturashop.online have identify enablers and innovations on the technical side of the platform that will
improve the platform to be more efficient, accessible and convenient. Mobile application is in its last stage
of development and hopefully will be launched this coming December. This will add convenience to the
users because they can download the application directly on Google Play Store and can use our Order
thru SMS wherein the consumers does not need to use data connection to access and purchase products
in the platform. A text message from the consumers indicating their orders, address and name will be
sufficient to place an order online.
When it comes to the logistic we have partnered with Tricycle drivers that will serves as our logistic
partners, to ensure express delivery and providing economic opportunity to them. AgriKulturashop.online
have also establish its AgriHub where it serves as the trading post and pick up points for delivery of the
products of the farmers that were sold in the platform.
Building strategic drivers and enablers, providing economic opportunity and establishing mutual
partnership were the motivation of the management of AgriKulturashop.online in order to adapt to the
current situation.
3. Sustainability (Explain how does your social enterprise addresses a sustainable need for it and how
that need is fulfilled.)

We consider our social enterprise as a form of activism. We disrupt and change the prevailing
socioeconomic equilibrium that is disadvantageous to farmers. Even before COVID19 terrorized
humanity, traditional agricultural value chain already involves multiple intermediaries between farmers
and consumers. As a result, farmers receive only a small proportion of every price paid by the end
consumer as each intermediary in the value chain earns a margin. As stated in Philippines Mindanao
Jobs Report, 3.7 million farmers and fisherfolk live in or near poverty wherein 1.2 million are food-poor,
1.1 million are labeled poor, and 1.4 million are near poor. Farmers as a supplier of our essential
necessities, should have live a better quality of life.
On the other hand, as Covid 19 cases increases, leading to global restrictions on socializing and
enforcing greater social distancing, it changed the traditional market activity. The Farmers and the
consumer find it difficult to transact physically.
The need for a sustainable ecommerce platform that will bridge the gap and synergize farmer to its users
will play a relevant role to sustain food security.
Our role as a new economic actor we created a digital ecommerce platform as substitute to the
traditional brick and mortar market place for agricultural products that will We increase farmers’ access
to new markets and adds transparency to the value chain. While providing seamless-palengke
experience to its end users.
The need to be fulfilled is to build a financially sustainable social enterprise. Making the
AgriKulturashop.online self-sustaining organization and build a revenue model that will maximize the
organizations profit while maximizing benefits to our partner farmers/famer association and stakeholders.

4. Community Upliftment (Describe how your social enterprise help in uplifting the conditions of the
poor and urban communities/disadvantaged communities.)

AgriKulturashop.online creates economic opportunity to its stakeholders and partners. Every

purchases made by the consumers in AgriKulturashop.online produces multiplier effect.

For our partnered farmers/farmers association, aside from helping them in marketing their products,
we have established Agripreneurship program, under this program farmers will be able to learn how
to use digital technology as leverage to increase their market share and profit. The farmers will be
able to have an overview and learn the basic of financial literacy and basic of computer literacy.

For our Logistic partners especially to our partner tricycle drivers, aside from delivery of products for
our partner farmers/farmers association. We will be providing them other economic opportunities, like
extending our delivery services to public schools for the delivery of Self-learning Modules and Work
plans in order for them to have additional income.

We have help reduce food wastage and provide jobs opportunities and business opportunities to our
partner shelter facilities, and penitentiary facilities.
 CERTIFICATION AND LIABILITY WAIVER
By signing this form, I hereby certify that the above information given are true and correct as to the
best of my knowledge.

This is also to give permission for the free use of my name or my business’ name, photos and/or
voice recorded by Villar SIPAG for any medium of this event. In consideration of being permitted to
participate, I for myself and colleagues, release forever any and all rights to claims/damages I may
have against Villar SIPAG, sponsors, volunteers and all parties involved in this event.

And lastly, by signing this form, I have carefully read, understood and agree to abide by all rules and
directives set or to be set by the Villar SIPAG for the Villar SIPAG Awards - Community Enterprise
Reduction Challenge 2020.
NAME OF
AUTHORIZED Jhon Paul Quiñal SIGNATURE  
PERSON
POSITION IN
THE Founder  DATE  
ORGANIZATION

CONTACT EMAIL radicaljhonpaul@gmail/

09272677689 
NUMBER/S ADDRESS ez.agriculture@gmail.com

REQUIREMENTS:
1) Accomplished application form
2) Group List )Participants full names, age, birthday, email address, contact number)
3) Copy of Authenticated Birth Certificates (PSA) of all members
4) Organization bank account details (Organization Account Name, Account Number, Bank and Branch)
5) Hi-res organization’s logo
6) Two (2) hi-res still or action photos of the group

Deadline of submission will be on October 31, 2020. Late entries will not be considered.

* Softcopy entry may be submitted to villarsipag1995@gmail.com or by hard copy to District

Office of Sen. Cynthia Villar, 10 Caroline Masibay St., BF Resort Village, Talon II, Las Piñas
City.
* No entries submitted via fax will be accepted.
* Only organizations with complete requirements shall be qualified to the competition.
Awarding Ceremony : TBA

For questions, contact your networker or call

Vhernie F. Macatulad
Smart – 0998-966-9946
Globe – 0917-832-0335