“MARKETING ANALYSIS AND CUSTOMER NEED AND

SATISFACTION AT NESTLE”

Summer Training Report

Submitted to
Dr. A. P. J. Abdul Kalam Technical University, Lucknow
In partial fulfillment of the requirements of the degree of
Master of Business Administration

Submitted by: Under the supervision of :

Alok Rai Dr. Neetu Singh
MBA 3rd Semester Associate Professor
Roll Number: 1900400700007 Department of Business Administration
Enrollment No. 190040070009031

2020-21

Department of Business Administration

Technical Education & Research Institute
Post-Graduate College, Ghazipur – 233001 (U.P.)
 Certificate

This is to certify that Alok Rai, pursuing MBA 3rd Semester from
this institute, has prepared the summer training project report entitled
“MARKETING ANALYSIS AND CUSTOMER NEED AND
SATISFACTION AT NESTLE” in partial fulfillment of the
requirements of the degree of Master of Business Administration from
Dr. A. P. J. Abdul Kalam Technical University, Lucknow, for the
session 2020-2021.

This report is based on summer training project undertaken by

Alok Rai at Marketing Analysis and Customer Need and
Satisfaction at Nestle under the supervision of Mr. Neeraj Mehta
(A.D.M.) during the period 01 Dec to 15 Jun 2021 and fulfills the
requirements of regulations relating to the nature and standard of MBA
course of U. P. Technical University.

I recommend that this project report may be sent for evaluation.

Neetu Singh
Head, Dept. of Business Administration
 Declaration

I, Alok Rai, hereby declare that this summer training project report
entitled “MARKETING ANALYSIS AND CUSTOMER NEED
AND SATISFACTION AT NESTLE” has been prepared by me on the
basis of summer training done at Nestle Pvt. Ltd., Lucknow. during the
period 01 Dec to 15 January 2021 under the supervision of Mr. Neeraj
Mehta (A.D.M.).

This project report is my bona fide work and has not been
submitted in any form to any University or Institute for the award of any
degree or diploma prior to the under mentioned date. I bear the entire
responsibility of submission of this project report.

31th January 2021 Alok Rai

MBA 3rd Semester
Department of Business Administration
Technical Education & Research Institute
P. G. College, Ghazipur
 INDEX OF CONTENTS

Preface 1-2

Acknowledgement 3

Chapter-1
Introduction of the company 4-73

Introduction of the topic

Chapter-2
Problem 74

Objective 75

Importance 76

Scope 77

Chapter-3
Research Methodology 78-82

Chapter-4
Data analysis & Interpretation 83-102

Chapter-5
Finding & Recommendation 103-104

Chapter-6
Conclusion & Limitation 105-106

Bibliography 107-108

Annexure 108-111