1.

Title of the Ad: "Sarap Kasama Ang Pamilya" from Jollibee__________________

2. Taken from: _____ Magazine _____ Radio_____ TV √

Brand Name and Product: Jollibee___________________________________________________

Medium: Television Advertising___________________________________________________________

Basic Message: “Through good times and the bad, family has always been the one constant in our lives –
from sharing the happiest moments to being a strong foundation to lean on in the toughest of times.”

Visual Message: (If it is taken from Magazine or TV) We should learn to appreciate more the things that
give us joy and the time that we spend with our loved ones especially during this pandemic and with this
new normal.

Catchy Words: “The Joy of the Family. The Joy of Jollibee”______________________________________

Propaganda Technique Used and How: The TV Ad shows a perspective of our reality during this pandemic
through the eyes of a child. The Ad was able to capture what a typical Filipino household look like in
today’s new normal. It was a sad reality for everyone as we now live following all security protocols strictly
and are restricted to the confines of our home. But with Jollibee’s Advertisement, they use this as a way
to deliver a message to everyone and reminds us that during this uncertain times, look for the bright side
as what is most important is that we can spend priceless quality time with our love ones, all safe and
sound. And while lives are unlike how they were before, “the joy and love of one’s family is an everyday
constant.”

Persuasion Rating: 5____________________________________________________________________