CHAPTER 2 RESEARCH METHODOLOGY

REPORT TO UNDERSTAND THE CONSUMER AWARENESS AND PERCEPTION

TOWARDS ELECTRIC BIKES

RESEARCH METHODOLOGY

The success of any event heavily depends upon the way chosen for its execution. This includes
ensures of some basic question to the specific focus on constraints as well. In other words they
can call the methodology as the backbone of any research. It also includes research or study
method. Thus when they talk of methodology they not only talk of methodology they not talk
of methods but also consider the logic behind the methods they use in the context of their study
objective and explain way use are using them so that study results are capable of being
evaluated logically.

OBJECTIVES OF STUDY

The objectives set for the study are –

• To find out the awareness of consumer about the electric bike in Navi Mumbai City.

• To find out the reason why consumer refers to electric bike.

• To find out the factor influencing the sales of electric bike.

• To find out what are the experiences of electric bike consumer.

• To find out the market share of different manufacturing Companies dealing in electric
bike.

STATEMENT OF PROBLEM:

With increasing in air pollution in urban areas and scarcity of fuels Electric Bikes is in great
demand but it is not used by most of the people because of lack of awareness. Thus the purpose
of the study is to find out the awareness level of consumers towards E-Bikes and also their
perspective towards it.
SCOPE OF THE STUDY

The geographical scope of the study is the Navi Mumbai city of India. The geographical scope
is decided based on the convenience of the researcher and the fact that the Navi Mumbai city
is home for many youngsters from various parts of the country. The city attracts youngsters
from all over the country due to great job opportunities and good education facilities. The
operational scope is limited to electric two- wheelers and no other type of electric vehicle is
considered. The sample scope is limited to the age group of 18 to 35.

SAMPLING DESIGN:
Sampling unit : Users of two wheelers in Navi Mumbai
Sampling size : 100
Sampling method : Non probability
Sampling technique : Survey

LIMITATIONS TO THE STUDY:

Some of the limitations of the study may be summarised as follows

Ø This study alone cannot protect the consumer behaviour as it varies from person to
person depending on various factors.

Ø It was difficult to find respondents as they were busy in their schedules and collection
of data was very difficult. Therefore study had to be carried out based on availability
of respondents.

Ø Some of the respondents were not ready to fill the questionnaire and some of them
not ready to come out openly.

Ø Some of the respondents were not aware of electric bikes as it is a new concept in
Navi Mumbai.

Ø The sample size of 100 may not truly represent whole population.
 Ø Some of the respondents could not respond to the questions properly as they weren’t
aware of E bikes.

METHOD OF DATA COLLECTION

Ø Both the primary as well as secondary data has been used to conduct the research.

Ø The primary data was collected with the help of the survey that was made using Google form
online.

Ø The link for the survey was shared on with selected respondents on online platform.

Ø The questionnaire was made up of various questions which asked them about their perception
and awareness towards electric bikes.

TYPES OF DATA COLLECTED

• Primary data

The primary data was collected from the questionnaire. It had questions of both multiple-choice
and closed ended type

• Secondary data
Secondary data was collected from the Internet, books, journals and company records.

RESEARCH DESIGN

Ø The questionnaire was made of 25 questions which asked about various e bikes they have
used or are aware of.

Ø The questionnaire had multiple choice questions.

Ø All the questions were marked as important so that the person cannot skip any question while
filling up the survey.

Ø The link for questionnaire was shared on online platforms such as E-mail and WhatsApp.
QUESTIONNAIRE CONSTRUCTION

A comprehensive questionnaire was prepared covering the consumer awareness towards the
newly launched electric market. The questionnaire comprises of multiple choice and close
ended questions.

Questionnaires were constructed based on the following types:

• Close ended questions
• Open ended questions

SAMPLING PLAN

A sampling plan is a definite design for obtaining a sample from the sampling frame. It refers
to the technique or the procedure the researcher would adopt in selecting some sampling units
from which inferences about the population is drawn. Sampling design is determined before
any data is collected.