From: Relationship between Direct-to-consumer advertising and consumers’ decision-

making

Section one : Healthcare awareness items

The following set of statements are related to "people perceptions of

Healthcare awareness of the DRUG (benefits, risks, side effects and
drug–drug interactions)" created by DRUG ADVERTISING .
 Kindly check from Strongly Disagree to Strongly Agree according to level of
agreement
Strongly Disagree Neutral Agree Strongly
Disagree Agree
1 DRUG ADVERTISING helps people to be aware
about treatment benefits
2 DRUG ADVERTISING increases treatment
benefits awareness
3 DRUG ADVERTISING clearly describes
treatment benefits
4 People are aware about the side effects of DRUG
ADVERTISING products less than non DRUG
ADVERTISING products
5 People are aware about the side effects of DRUG
ADVERTISING products more than non DRUG
ADVERTISING products
6 DRUG ADVERTISING helps people to be
aware about drug–drug interactions
7 People are aware about drug–drug interactions of
DRUG ADVERTISING products more than non
DRUG ADVERTISING products
8 People take DRUG ADVERTISING information
about the DRUG risks seriously
9 DRUG ADVERTISING provides information
about DRUG risks
10 DRUG ADVERTISING accurately portrays side
effects and risks
11 I believe that DRUG ADVERTISING presents
accurate information to the public
12 I believe on the role of DRUG ADVERTISING in
improving people s’ awareness
13 I believe that DRUG ADVERTISING is an
effective way to bring product awareness to
potential
14 I believe that DRUG ADVERTISING is
educational to the public
15 I believe in the role of DRUG ADVERTISING in
educating people

1
 Section two : Medical information source items

The following set of statements are related to " Medical information source"
(printing advertisement OR audiovisual advertisement ) which use to
market DRUG
 Kindly check from Strongly Disagree to Strongly Agree according to level of
agreement
Strongly Disagree Neutral Agree Strongly
Disagree Agree
1 Printing advertisement is clearer than
audiovisual advertisement
2 The audiovisual advertised products
are available more than the printing
advertised products
3 People watch and read printing
advertisement more than audiovisual
advertisement
4 People trust audiovisual
advertisement information more than
printing advertisement information
5 Printing advertisement information is
more accurate than audiovisual
advertisement information

Section three : Income items

Strongly Disagre Neutral Agree Strongl

Disagre e y Agree
e
1 People depend on DRUG
ADVERTISING to avoid visiting
physicians
2 People start to ask about product
price after watching DRUG
ADVERTISING
3 The use of DRUG
ADVERTISING products do not
affect the income
4 The income level determines the
range of use of DRUG
ADVERTISING products

2
 Section Four : Consumer Decision Making (CDM) items

The following set of statements are related to " Consumer Decision Making
(CDM) " Ask for a particular drug OR Prefer a brand- name drug OR Purchasing
Kindly check from Strongly Disagree to Strongly Agree according to level of agreement

Strongly Disagre Neutral Agree Strongly

Disagre e Agree
e
1 People purchasing decision is affected
by DRUG ADVERTISING
information validity (trusted)
2 People purchasing decision is affected
by DRUG ADVERTISING
information reliability(accuracy)
3 People purchasing decision is affected
by information adequacy
4 People purchasing decision is affected
by DRUG ADVERTISING
information clarity
5 People purchasing decision is affected
by actual market price
6 People purchasing decision is affected
by quality of medical information
source
7 People purchasing decision is affected
by DRUG ADVERTISING
information updating
8 People purchasing decision is affected
by people healthcare awareness
9 People purchasing decision is affected
by validity of information
source(printing advertisement or
audiovisual advertisement)
10 DRUG ADVERTISING has persuaded
people to prefer a brand- name drug to
a generic drug
11 People directly ask for a particular drug
after exposure to the DRUG
ADVERTISING
12 DRUG ADVERTISING has persuaded
people to ask for a particular drug