Grade 9Br Business Studies 2018-2019

Chapter 11:Market Research

Name: ______________ Date:___________ Grade: 9Br____

Q1: SUG makes a range of soft drinks. It wants to create a new range of healthy drinks for older
people. SUG’s marketing department has carried out a questionnaire. This is show in the table
below. It also plans to use some secondary market research to reduce cost.

Table 1 Extract of results from the questionnaire (sample of 2000 people)

Men’s preference Women’s preference

Water 100 270
Fruit drink 230 400
Milk 260 150
Fizzy drinks 230 60
Others 180 120
Total 1,000 1,000

a. Identify two reasons why market research might not be useful.

Reason 1: ………………………………………………………………………………………

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Reason 2: ………………………………………………………………………………………

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b. Using the information, draw a graph or chart to show the results of this question for fruit
drinks and fizzy drinks. [4 marks]

Chapter 11: Market reseach - Worksheet Page 1

 Grade 9Br Business Studies 2018-2019
Chapter 11:Market Research

c. Explain two ways that SUG could use market research information to help make marketing
decisions.

Way 1: ………………………………………………………………………………………….

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Explanation: ……………………………………………………………………………………

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Way 2: …………………………………………………………………………………………

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Explanation: ……………………………………………………………………………………

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………………………………………………………………………………………………[8]
Business Studies is a skill based subject so remember to show evidence of the skills below.

Knowledge – Show your knowledge and understanding of terms, concepts, theories and techniques. Be precise
when giving definitions and learn the main facts and issues.

Application – Apply your answer to the given business problem or issue. Avoid generalized statements and give
point relevant to the case at hand.

Analysis – Select, explain, or interpret information to show good understanding of terms and effects of decision.
Try to develop your answer and show the consequences of what the point might mean for the business.

Evaluation – Presenting developed arguments or reasoned explanations, and being able to make judgments and
decisions. Clearly show why you support a view.

Chapter 11: Market reseach - Worksheet Page 2