CRM POLICY IMPLEMENTATION

1. Customer interaction and tracking software 

         Nanban rice must implement tracking software to identify the customer needs and it
will be useful for data collection of customer contact details and this can reduce the loss of
data

2. Loyalty program and reward system

to gain customer relationship the Nanban rice should implement a rewarding system for a
customer, to attract them and it can increase the usage of the product

3. Segment your customer 

  segment your customer by a specific variety of rice, from this we can identify customer
needs and wants the individual caring can increase the good relationship with each customer

4. Training the good sales team

    The backbone for the business company is the sales team who works in the company so
train them with servicing etiquette because the behavior of the salesperson reflects the quality
of the company

5. To build trust, transparency of work should be expressed

Every customer will be measuring the quality of the product for the cost which is fixed, so
built the trust the Nanban rice should be transparent 
 
6. Implementation of cross-selling
The Nanban rice only business is in rice items so vast customer relationship will be lacking,
so having idly rice as a resource they can also do cross-selling of barter can bring a wide
variety of customer and it can create a good relationship with the new customer

7. implementation of social media marketing

 The Nanban rice is lacking in social media presence if they create that it can attract the large
customer and it can be good contacting medium with the customer, so the business must be
both digital and traditional to reach customer

8. Grievance redressal model

 the implementation of this model will be useful to understand opinion or grievance towards
their product and it can be useful to know about the positive and negative of their product

9. Campaign or promotion can increase CRM

 the rice is an essential need but also it needed brand awareness about product or company so
then only the customers will be knowing

10. Festival offers

The celebration is a major part with everyone adding to this if the Nanban implement the
offers for the product the liking for the product will be increasing the customer relationship
will also be increasing