RESEARCH METHODOLOGY

DATA COLLECI'ION METHOD

Data collection is an elaborate process in which the researches makes a planned research for all relevant data.
Data is the foundation of all market research. Data are facts may be obtained from several sources. Data can
classified as:

 PRIMARY DATA
 SECONDARY DATA

PRIMARY DATA
It is gathered for the first time by the researchers. If the secondary data found to be inadequate or unavailable,
the researcher goes for primary data.

COLLECTION OF PRIMARY DATA

The researchers was assigned to do a comparative study on PARLE G BISCUIT.

In order to accomplish the job, the researcher adopted the two-way strategy to collect the primary data.
Secondly to complete the job in a more genuine way, retailer survey was conducted sample of 20 rational
retailers were taken and they were supplied with a structured non-disguised questionnaire. The idea was to
seek out the market position of Parle G biscuit.

The data collected was to be collected from different wholesale & retail outlets of biscuit namely

 Shop
 Confectioners

 kirana and general stores.

SECONDARY DATA
Secondary data is the data borrowed from secondary sources by the researchers

Secondary data can internal or external internal records of the company or information available from library and Otlær
statistical organization. In a market

Research Project Work Has a very vital role to play. As a matter of fact, it's the back bone of any Market Project Field
work basically consists of collection of primary data, In this project, researcher had to undergo a lot of Field

Work.

For the purpose researcher has visit various cinema halls, public attractive places, colleges & school canteens etc. The
whole area which was to surveyed was divided into different segments randomly. Simultaneously survey of both
retailers and consumers was carried out. The researcher worked in the field for a span of one

& half months. Liter on whole data which was collected from field was well scrutinized & tabulated for analysis. ILS
interpretation has Iren provided in most easy to understand manner with the help of suitable diagram & charts.