Professional Documents
Culture Documents
Learners Declaration: I certify that the work submitted for this unit is my own and the
research sources are fully acknowledged.
Learners Signature: Date:
Contents
INTRODUCTION.....................................................................................................................................2
GROWTH OPTIONS TO BE CONSIDERED FOR EXPANSION.....................................................................2
Resources, capabilities and core competence (Evaluation must be evidenced)................................2
New products and services – Innovation (Evaluation must be evidenced)........................................2
Models for growth – Ansoff Matrix (Evaluate the four strategic options).........................................2
INTRODUCTION
What are SME’s and how important is planning for growth for SMEs.
Models for growth – Ansoff Matrix (Evaluate the four strategic options)
Overall, your judgement or your opinion as to which growth option is best for the chosen
organisation and why you are suggesting that as the best option (based on evidence from literature)
must be provided.
Analyse
Once you have done this, it’s also important that you critically (more on this
word later) examine each part. You need to use important debates and
evidence to look in depth at the arguments for and against, as well as how
the parts interconnect. What does the evidence suggest? Use it to adopt a
stance in your essay, ensuring you don’t simply give a narration on the key
debates in the literature. Make your position known and tie this to the
literature.
Evaluate
When answering this essay question word, the key is to provide your
opinion or verdict concerning the extent to which an argument or set of
research findings is accurate. You may also be required to demonstrate the
extent to which you agree with a particular argument or hypothesis.