Dr. A.P.J.

Abdul Kalam Technical University

Lucknow, Uttar Pradesh

A
PROJECT REPORT
ON

COMPARATIVE STUDY
LAYS AND KURKURE
Submitted in partial fulfillment of
the requirement for the degree of
Master of Business Administration

Submitted To : Submitted By :
Mrs. Raveena Swati Nagar
MBA (IIIrd Sem.)
Roll. : 19305930700031

VINAYAK VIDYAPEETH
Meerut (U.P.)

VINAYAK VIDYAPEETH
 Roorkee Road, Meerut (U.P.)

CERTIFICATE

This is to certify that SWATI NAGAR student of MBA (IIIrd Sem.)

has completed her project work on COMPARATIVE STUDY -

LAYS AND KURKURE

Dr. Vikash Kumar

Director

'

VINAYAK VIDYAPEETH
Roorkee Road, Meerut (U.P.)
 CERTIFICATE

This is to certify that SWATI NAGAR student of MBA (IIIrd Sem.)

has completed her project work on COMPARATIVE STUDY -

LAYS AND KURKURE

Head of Department

VINAYAK VIDYAPEETH
Roorkee Road, Meerut (U.P.)
 CERTIFICATE

This is to certify that SWATI NAGAR student of MBA (IIIrd Sem.)

has completed her project work on COMPARATIVE STUDY -

LAYS AND KURKURE

Faculty

ACKNOWLEDGEMENT
A Project like this cannot be completed without help and advice from

different services. This project has been made possible through direct

and indirect co-operation of various people for whom I wish to

express my appreciation and gratitude.

First and foremost I am thankful to academic and administrative

members of the VINAYAK family, for giving me a chance to work on

this project, I am thankful to the teachers of MBA for enabling me to

purse my studies and attain this vast knowledge.

I am thankful to My Director, HOD and Guide for their valuable

suggestion and guidance.

Date :

Place : SWATI NAGAR

CONTENTS
S.N. Topic Pg.
1. Introduction to Pepsico 1
2. Introduction to Pepsico-Frito-Lay 6
3. Introduction to Kurkure 13
4. Research Methodology 22
5. Data Interpretation 26
6. Findings 35
7. Limitations 37