Marketing strategies and reasons for the success

Variety in the product range: The variety in the different models of cars was
exclusively made by keeping in mind the needs and preferences of the customers.
A lot of customers look out for varieties in the model as well as the specification in
the luxury automobiles which are improved and provide better performance than
other automobile companies. 

Since there are other luxury car companies such as Mercedes, BMW, Ferrari,
Porsche, and other brands, so the company was launched with the expectations and
thoughts of the customers.Attention was given to use improved quality parts for
building the cars. Every model of the company is unique from one another and its
marvelous designs and proper build quality made it popular among most of the
customers.

Importance on the choice and quality: Many customers buy luxury cars without
having proper knowledge of the specifications and the improved technologies
which the company is using to manufacture its models. Many automobile
companies try to sell their products by blindfolding the customers and convincing
them about the use of the best quality technology in their models.

Jaguar has always respected the faith that their customers have on them. Also, the
quality of the models are extremely good and the best quality.Most of the
customers expect the best quality products since they are paying such huge
amounts for buying the models. So the brand respects the choice and their
customers’ preference. This strategy of the company helped in highlighting the
strengths of the company due to which it gained popularity among the customers.