Scribd Logo
Upload

Welcome to Scribd!

  • Segmentation, Targeting and Positioning (STP)

    Uploaded by

    Snehanjali Saste
    59 views1 page
    Jaguar segments its luxury cars based on psychographic and behavioral factors, targeting upper-class professionals, executives and businessmen. It uses selective targeting strategies and promotional techniques tailored to attract specific customer groups. Jaguar also targets young buyers interested in the experience and thrill of driving, positioning itself through intangible qualities like passion, performance, design and engineering.

    Original Description:

    Original Title

    Jaguar STP

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Jaguar segments its luxury cars based on psychographic and behavioral factors, targeting upper-class professionals, executives and businessmen. It uses selective targeting strategies and promotional techniques tailored to attract specific customer groups. Jaguar also targets young buyers interested in the experience and thrill of driving, positioning itself through intangible qualities like passion, performance, design and engineering.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    59 views1 page

    Segmentation, Targeting and Positioning (STP)

    Uploaded by

    Snehanjali Saste
    Jaguar segments its luxury cars based on psychographic and behavioral factors, targeting upper-class professionals, executives and businessmen. It uses selective targeting strategies and promotional techniques tailored to attract specific customer groups. Jaguar also targets young buyers interested in the experience and thrill of driving, positioning itself through intangible qualities like passion, performance, design and engineering.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Segmentation, Targeting and Positioning (STP)

    Jaguar segments its luxury range of cars on Psychographics & Behavioural


    factors. It targets customers from upper-class income group such as
    Professionals & Executives, businessman.
    It uses selective targeting strategies to attract selected customers group or
    potential customers and strategies promotional techniques accordingly.

    It targets young buyers who love to drive. The car emphasises more on
    experience & thrill of driving. It uses Value based intangible positioning
    strategies to highlight the passion for performance, design and advanced
    engineering

    You might also like