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Marketing Performance Survey for Water Stations

This document contains a survey to assess the marketing performance of purified water refilling stations. It collects demographic information from respondents such as age, occupation, and civil status. It then uses a 5-point scale to rate statements related to the marketing mix of product, price, place, and promotion. Respondents are asked to rate aspects like product quality, price competitiveness, store location accessibility, and promotional activities. The survey aims to evaluate customer preferences and perceptions of various marketing strategies used by purified water refilling stations.

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Jykyll Paul
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73 views1 page

Marketing Performance Survey for Water Stations

This document contains a survey to assess the marketing performance of purified water refilling stations. It collects demographic information from respondents such as age, occupation, and civil status. It then uses a 5-point scale to rate statements related to the marketing mix of product, price, place, and promotion. Respondents are asked to rate aspects like product quality, price competitiveness, store location accessibility, and promotional activities. The survey aims to evaluate customer preferences and perceptions of various marketing strategies used by purified water refilling stations.

Uploaded by

Jykyll Paul
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Profile of Respondents:

Name: (Optional) __________________________________________


Instruction: Please check the blank for the appropriate answer.

Demographic Profile:

Age: 15-20 ( ) 31-35 ( ) Civil Status: Single ( )

21-25 ( ) 36-40 ( ) Married ( )

26-30 ( )

Occupation: Student ( ) Employed ( ) Self-Employed ( )

Use the following five-point scale to answer, where:

1= Strongly Agree 3= neither Agree or Disagree 5= Strongly Disagree

2= Somewhat Agree 4= Somewhat Disagree

Level of marketing performance of purified water refilling stations in Mintal,


Davao City.

Product 1 2 3 4 5
Store offer high quality products
Store provided several brand
Store has good condition of products

Price 1 2 3 4 5
Price offered cheaper if we purchase in big amount
Store has lowest price in area
Store offers best price everyday
Customer prefer to shop in in store because of the
price offered

Place 1 2 3 4 5
Store easy to find
Store has a strategic location
It has many branches within areas
Store location is appropriate
Customer prefer to shop in because of the place

Promotion 1 2 3 4 5
Store give some coupons to be charged in
merchandise
Store give some seasonal promotion
Customer prefer to shop in because of promotions
Customer prefer to shop in because of privilege
card
Store gives information when they have promotion
Store have attractive promotion
Adoptedfrom:researchgate.net/publication/323308768_The_Analysis_of_Product_Price_Place_Promotion_and_Service_
Quality_on_Customers'_A_Survey_of_Young_Adult_in_Bekasi_West_Java_Indonesia

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