Marketing Webinar Plan

Republic of the Philippines

Southern Luzon State University
College of Business Administration
Lucban, Quezon

Title: “INNOVATIVE DIGITAL MARKETING STRATEGIES AND TECHNIQUES IN

THE NEW NORMAL”
Date:
Registration link:
Objectives: Provides Innovative digital marketing strategies in the new normal
Goal: 300 Registrants/200 Attendees
Descriptions: As the COVID-19 pandemic continues, industries across the board are
having to reinvent themselves to cope with the changing consumer landscape. This
webinar is aimed to share some digital marketing strategies that may help students to
know more about the strategies.
Presentation Details:
Speaker: Edgar Allan Caper
Message from SLSU President: Dra. Nantes

Task Items
Date Lead Task
03-26-2021 Ms. Laguartilla call to discuss theme/content and other
agenda Drafting of Webinar
Programmed and Committees
assignment.
03-26-2021 Mr. Sace Mr. Sace presented the list of Committees
based on online survey which some
students are not yet included in the list.
03-26-2021 Technical, Master The presiding officer
of the ceremony discussed the draft
and external programmed per item:

1. Doxology—
2. Pilipinas kong Mahal —
3. Webinar Etiquette.
1|Page
Mikhael M. Sace
MBA 515 Marketing Management
 Marketing Webinar Plan

Republic of the Philippines

Southern Luzon State University
College of Business Administration
Lucban, Quezon

4. Message from SLSU President Hon.

Doracie B. Zoleta-Nantes, Ph.D.

5. Welcome Remarks from the Dean of

Graduate.

6. The technical Committee (tech com) will

play available YouTube prayers and
Pilipinas kong Mahal.
• The Master of Ceremony will read the
Webinar etiquette
• Assign a Committee for video recording
of
messages of the University President.

03-26-2021 Technical, Master 1. Introduction of the Resource

of the ceremony Speaker 2 (RS2) allotted 1 hour (45
and external mins discussion; 15 mins Q&A-
open forum).

2. Awarding of Certificate of
Appreciations— the tech-com will
design/lay-out the certificate.
3. Online Raffle —suggested allotting
100-150 worth of prizes i.e. load,
online voucher, etc.

04-02-2021 Technical and Presenting the Doxology and Webinar

external committee Etiquette, AVP-audio visual presentation—
includes purpose of webinar and
the whole Marketing Management class.
04-02-2021 All the committee Description & Content Brief.
04-02-2021 All the committee Approval of webinar w/ any suggestions.
04-02-2021 All the committee Finalize Webinar materials.
06-04-2021 All the committee Dry Run Through of Presentation
w/Speakers.

2|Page
Mikhael M. Sace
MBA 515 Marketing Management
 Marketing Webinar Plan

Republic of the Philippines

Southern Luzon State University
College of Business Administration
Lucban, Quezon

Promotion:
Date What Who and where Key points
05-25-2021 Ad Homepage Text Register/Description/Offer
Ad
05-26-2021 Email Email Newsletter Register/Description/Offer
05-27-2021 Email Follow-up Webinar Thank you, PPT Slides &
Attendees Follow Up
-Download Registrations,
Send to FTP & Client
-Send Speakers Q & A

*Note: Timing of marketing campaign and speaker is subject to change.

Reminders:
1-Immediately after registering (Thank you & Confirmation)
2-Day before reminder
3-Hour before reminder

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Mikhael M. Sace
MBA 515 Marketing Management