Digital DJ Tips Global DJ Census 2021 Report

CONTENTS
SECTION 1: What is your age? 6

What isis your
your age?
gender? 7
DJ DEMOGRAPHIC
SECTION 1: What 6
What isis your
What the highest
gender?level of education you have completed? 8
7
INFO
DJ DEMOGRAPHIC In which country do you ofcurrently reside? 9
What is the highest level education you have completed? 8
INFO Relationship status 10
In which country do you currently reside? 9
How many children 11
Relationship status under the age of 18 currently live in your household? 10
Do you rent or own (under
your residence? 12
How many children 18) currently live in your household? 11
13
What is your employment status?
Do you rent or own your residence? 12
14
What sector do you work in?
What is your employment status? 13
16
What was your typical annual income, including any DJing income? (before
What sector do you work in?
COVID-19) 14
What
What was your
is your typicalincome
annual annual, including
right any DJing
now, including income?
any (Before COVID-19)
DJing income? (Since 16
17
What is your annual income right now, including any Djing income? (Since
COVID-19) 17
COVID-19)
What percentage of your total income has typically come from DJing? (before 18
What percentage of your total income has typically come from DJing? (Before
COVID-19) 18
COVID-19)
What percentage of your income comes from DJing right now? (since COVID-19) 19
What percentage of your income comes from DJing right now? (Since COVID-19) 19
How long
long have
have you
you been
been DJing?
DJing? 21
SECTION 2: How 21
22
SECTION
DJ TYPE &2:
How often do you play in
How often do you play in public? public (in
(In“normal”
“normal”times)?
times) 22
Do you livestream your DJ sets? 23
DJ TYPE &
EXPERIENCE
What type of DJ are you? 23
24
How do
What typeyouof livestream?
DJ do you want to be? 24
EXPERIENCE Which platforms do you use? 25
How would you describe your DJ skill level? 25
26
Do you think you will still be streaming your DJ sets this time next year?
Do you...? 26
27
What type of DJ are you? (Before COVID -19)
- Play onnegatively
Has COVID-19 the radio, impacted
or have an online
your broadcast/podcast?
DJing life? 28
- Teach others to DJ?
Have you spent more time on DJing, due to changes brought about by 29
Do you play a musical instrument?
COVID-19? 27
What
What instrument(s)
type of DJ dodo youyou play?
want to be? 30
28
How would you describe your DJ skill level? 31
Do you...? 32
What’s your - Play
main onDJtheset-up?
radio? 30
SECTION 3: What’s the MAIN brand to
- Teach others of DJ?
hardware you own? 31
33
DJ SETUP Do you own hardware frommusic?
Do you produce your own other brands? 32
34
What software do you mainly use to make music?
(HARDWARE, Roughly how much did you spend on hardware? 33
35
Do you play a musical instrument?
SOFTWARE, ETC.) Do you plan to upgrade your set-up in the next 12 months?
What instrument(s) do you play?
34
36
Which brand do you most want to upgrade to? 35
If money were no object, which of these top-end club systems would 36
be your first choice?
Which of these do you have and use regularly? 37
Do you use any of the following? 38
info@digitaldjtips.com 2
CONTENTS CONT.
SECTION 3: What’s your main DJ set-up? 38
What’s the main brand of hardware you own? 39
DJ SET-UP
Do you own hardware from other brands? 40
(HARDWARE, Roughlymost howimportant
much did to you spend
What’s you whenonchoosing
hardware? what gear to buy? 41
39
SOFTWARE, ETC) Do you
What plan to do
software upgrade
you useyour
to DJ?set-up in the next 12 months? 42
40
Which brand do you most want to upgrade to? 43
If money were no object, which of these top-end club systems would be your first 44
choice?
MUSIC STYLES Which
Which ofof these
these best
do youdescribes
have and youruseDJregularly?
style? 42
45
& SOURCING What’s
Do you theuseone
anygenre
of the you MOSTLY play out when DJing?
following? 43
46
What other genres do
What’s most important to youyou likewhen
to DJ choosing
with? what gear to buy? 45
47
OF TUNES
What other
softwarestyles
doofyou
music
use do you love listening to personally?
to DJ? 47
48
Do
Whatyouis buy
yourmusic fromgear
favourite online download
release of thestores?
last 12 months? 48
49
Which of these download stores do you currently/regularly use? 49
Do you use a streaming music service (such as Spotify or Apple Music)? 50
SECTION 4: Which of
Which of these
these streaming
best describes
servicesyourdo DJyou
style?
subscribe to? 52
51
What’s the one genre you mostly play out when DJing? 53
MUSIC STYLES Do you subscribe to a DJ download pool? 52
What other
Which genres dopools
DJ download you do likeyou
to DJ with? to?
subscribe 55
53
& SOURCING What other styles of music do you love listening to personally? 57
OF TUNES Do you buy music from online download stores? 58
Which of these download stores do you currently/regularly use? 59
SOCIAL What
Do yousocial
use amedia do you
streaming use service
music regularly?
(such as Spotfy or Apple Music)? 55
60
MEDIA What’s
Which of your favourite
these method
streaming servicesof communication?
do you subscribe to? 56
61
What
Do youother communication
subscribe methods pool?
to a DJ download do you use regularly? 57
62
Which ofDJthese do you
download visit do
pools at least once a week?
you subscribe to? 58
63
SECTION What social media

whatdo
areyou useother
regularly? 65
OTHER 5: Besides DJing, your interests and hobbies?
What’s your favourite method of communication?
60
66
SOCIAL
INTERESTS In summary 62
What other communication methods do you use regularly? 67
MEDIA Which of these DJ websites do you visit at least once a week? 68
How much time would you say you spend watching DJ content on YouTube each 69
week?
When you watch DJ stuff on YouTube, is it mainly for education or fun? 70
Which of these DJ YouTube channels are you subscribed to? 71
SECTION 6: Besides DJing, what are your other interests and hobbies? 73
OTHER
INTERESTS
IN SUMMARY In summary 75
ABOUT THE SURVEY
The Global
The DJ
Global
Census
Digital
2021,
DJ conducted
Census 202020,
exclusively
, conductedby Digital
exclusively
DJ Tips
by Digital
in December
DJ
2020/January
Tips in
Tips in Dec
Dec2021,
2019attracted
201 / Jan20
/Jan 2020,
32,027 attracted
entries.36,814
, attracted 35,073
This of entries,
course
entries.makes
Thishugely
up ofitcourse
thefrom
biggest
the such survey
anywhere
makes
in the
it easily
world. the biggest such survey anywhere in the world.
32,222 people who took it last year. This of course makes it easily the
biggest such survey anywhere in the world.
Our audience
As ever,is the
primarily
reasonhobby for theDJs,survey
andwas the census
two-fold.is offered
Not only to did
bothwethewant
150,000
to DJs on our
private email
gatherlist,
information
and the wider to ensure
2.5 million
that Digital
people DJinTips
ourcontinues
overall reach
to serve
via its
our website, socials,
As ever, the reason for the survey was two-fold. Not only did we want to
and paidreaders,
advertising.
viewersCompletion
and students is incentivised
the best it can,by abutfantastic
also we prize
realise
draw,theto which nearly every
gather information to ensure that Digital DJ Tips continues to serve its
DJ hardware
importance
and software
of givingcompanyour industrycontributes
partnersprizes
this annual
annually:
insight
Thisinto
year’sthe combined
state prize
readers, viewers and students the best it can, but also we realise the
value was
of digital
over $35,000.
DJing right now. Due to our impartial stance as a global
importance
DJ school, we of are
giving in aour industry
unique partners
position this annual
to reach peopleinsight
at scale into
forthe state
such a
of
The reasonsdigital
survey.
forWe DJing right
undertaking
trust this willnow.
this aidDue
huge you to our
endeavour impartial
in understanding stance
each year more as a
areabout leading
three-fold.
the hugeglobal
Firstly, we obviously
want to DJ school,
global
gather thiswe
community are in
information a unique
Digital to DJ position
Tips
ensure to reach
has built,
that we people
andserve
best ouratstudents,
by extension scalethefor such a and viewers in
wider
readers
survey.
the yearworld
ahead, We trust
of producing this will
digital DJs courses aid you
and DJ/producers in understanding
and contenttoday. more about the huge
tuned in to what they want help with. Secondly,
global community
and especially Digital DJtimes,
in these challenging Tips haswe built, and by
also want to extension
give both our the wider
industry partners and the
world
wider DJing
We wouldof digital
world also DJs
the same and
like toinsight DJ/producers
take this
intoopportunity today.
the state of to DJing
say right
a huge now,thanks
to help
to all
usofall better
understand
our partners
the market. who donated prizes in this year’s giveaway: Denon DJ for
the main
We wouldprize,
also and
like to also Pioneer
take DJ, Roland,toSerato,
this opportunity Traktor,
say a huge Virtual
thanks to allDJ,
of
And thirdly...
Reloop,
our weRane,
partnerswant Allen
DJsdonated
who to&get Heath,
this info,
Numark,
prizes intoo!
thisWho
Hercules,
doesn’t
year’s Mixed
loveinflicking
giveaway: Key, IKthrough
Pioneer DJ for the results of a
good survey?
Multimedia,
the Thisprize,
main year’s
Algoriddim,
and is particularly
Beatport,
also Denon interesting.
DJ,DJcity
Numark, and
AsRane,
Beatsource.
you’llNative
see, while people are earning less
Instruments,
than at any timeRoland,
Reloop, in recentHercules
history from their DJing, it hasn’t stopped their enthusiasm for the hobby
and Algoriddim.
and for Here
learning,
are some
with livestreaming
highlights from being
the results...
the big new frontier for many DJs. We’ve seen a
decline Here
in downloaded music, andfrom
are some highlights a rise
theinresults...
music streaming. We have Pioneer DJ still dominating
the industry, but with Denon DJ, Traktor and Numark as continuing to offer strong alternatives.
We’ve got Serato’s Studio software grabbing 10% of the music production market, but Rekord-
box catching up with Serato in the DJ software world. And it seems the lack of weddings has
affected not only the income of wedding DJs, but the ability of DJs to actually get (or stay...)
married themselves, with single DJs outnumbering married DJs for the first time even in this survey!
There’s lots to digest, so get stuck in.
For more analysis of these results, head to the results blog post at djtips.co/census2021.
I’d just like to finally thank both the team at Digital DJ Tips for working so hard to make this
happen, and also our amazing industry sponsors, without whom we couldn’t do this - that’s
Pioneer DJ, Denon DJ, Roland, Serato, Allen & Heath, Traktor, Virtual DJ, Reloop, Rane, Numark,
Evermix, AIAIAI, Hercules, IK Multimedia, Mixed in Key, Algoriddim, Beatport, UDG Gear, DJcity
and Beatsource. Thanks all!
Phil Morse, Digital DJ Tips, February 2021
SECTION 1:
DJ DEMOGRAPHIC
INFO
WHAT IS YOUR AGE?
WHAT IS YOUR GENDER?
WHAT IS THE HIGHEST LEVEL OF EDUCATION
YOU HAVE COMPLETED?
IN WHICH COUNTRY DO YOU CURRENTLY RESIDE?
ARE YOU...
HOW MANY CHILDREN UNDER THE AGE OF 18
CURRENTLY LIVE IN YOUR HOUSEHOLD?
DO YOU RENT OR OWN YOUR RESIDENCE?
WHAT IS YOUR EMPLOYMENT STATUS?
WHAT SECTOR DO YOU WORK IN?
WHAT SECTOR DO YOU WORK IN? CONT.
WHAT WAS YOUR TYPICAL ANNUAL, INCLUDING ANY
DJING INCOME? (BEFORE COVID19)
All amounts converted to US$
WHAT IS YOUR ANNUAL INCOME RIGHT NOW,
INCLUDING ANY DJING INCOME? (SINCE COVID19)
WHAT PERCENTAGE OF YOUR TOTAL INCOME HAS
TYPICALLY COME FROM DJING? (BEFORE COVID19)
WHAT PERCENTAGE OF YOUR INCOME COMES FROM
DJING RIGHT NOW? (SINCE COVID19)
SECTION 2:
DJ TYPE &
EXPERIENCE
HOW LONG HAVE YOU BEEN DJING?
HOW OFTEN DO YOU PLAY IN PUBLIC
(IN "NORMAL" TIMES)?
DO YOU LIVESTREAM YOUR DJ SETS?
HOW DO YOU LIVESTREAM?
WHICH PLATFORMS DO YOU USE?
DO YOU THINK YOU WILL STILL BE STREAMING
YOUR DJ SETS THIS TIME NEXT YEAR?
WHAT TYPE OF DJ ARE YOU? (BEFORE COVID-19)
HAS COVID19 NEGATIVELY IMPACTED YOUR DJING
LIFE?
HAVE YOU SPENT MORE TIME ON DJING, DUE TO
CHANGES BROUGHT ABOUT BY COVID19?
WHAT TYPE OF DJ DO YOU WANT TO BE?
HOW WOULD YOU DESCRIBE YOUR DJ SKILL LEVEL?
DO YOU...?
DO YOU PRODUCE YOUR OWN MUSIC?
WHAT SOFTWARE DO YOU MAINLY USE TO MAKE
MUSIC?
DO YOU PLAY A MUSICAL INSTRUMENT?
WHAT INSTRUMENT(S) DO YOU PLAY?
SECTION 3:
DJ SETUP
(HARDWARE,
SOFTWARE, ETC.)
WHAT’S YOUR MAIN DJ SETUP?
WHAT’S THE MAIN BRAND OF HARDWARE
YOU OWN?
DO YOU OWN HARDWARE FROM OTHER BRANDS?
ROUGHLY HOW MUCH DID YOU SPEND
ON HARDWARE?
All amounts conveted to US$
DO YOU PLAN TO UPGRADE YOUR SETUP IN
THE NEXT 12 MONTHS?
WHICH BRAND DO YOU MOST WANT TO
UPGRADE TO?
IF MONEY WERE NO OBJECT, WHICH OF THESE TOP
END CLUB SYSTEMS WOULD BE YOUR FIRST CHOICE?
WHICH OF THESE DO YOU HAVE AND
USE REGULARLY?
DO YOU USE ANY OF THE FOLLOWING?
WHAT’S MOST IMPORTANT TO YOU WHEN CHOOSING
WHAT GEAR TO BUY? (PLEASE CHOOSE UP TO TWO OPTIONS)
WHAT SOFTWARE DO YOU USE TO DJ?
WHAT IS YOUR FAVOURITE GEAR RELEASE OF THE
LAST 12 MONTHS?
WHAT IS YOUR FAVOURITE GEAR RELEASE OF THE
LAST 12 MONTHS? CONT.
SECTION 4:
MUSIC STYLES
& SOURCING
OF TUNES
WHICH OF THESE BEST DESCRIBES YOUR DJ STYLE?
WHAT’S THE ONE GENRE YOU MOSTLY PLAY
OUT WHEN DJING?
WHAT’S THE ONE GENRE YOU MOSTLY PLAY
OUT WHEN DJING? CONT.
WHAT OTHER GENRES DO YOU LIKE TO DJ WITH?
WHAT OTHER GENRES DO YOU LIKE TO DJ WITH? CONT.
WHAT OTHER STYLES OF MUSIC DO YOU LOVE
LISTENING TO PERSONALLY?
DO YOU BUY MUSIC FROM ONLINE
DOWNLOAD STORES?
WHICH OF THESE DOWNLOAD STORES DO YOU
CURRENTLY/REGULARLY USE?
DO YOU USE A STREAMING MUSIC SERVICE
(SUCH AS SPOTIFY OR APPLE MUSIC)?
WHICH OF THESE STREAMING SERVICES DO
YOU SUBSCRIBE TO?
DO YOU SUBSCRIBE TO A DJ DOWNLOAD POOL?
WHICH DJ DOWNLOAD POOLS DO YOU
SUBSCRIBE TO?
SECTION 5:
SOCIAL MEDIA
WHAT SOCIAL MEDIA DO YOU USE REGULARLY?
WHAT’S YOUR FAVOURITE METHOD OF
COMMUNICATION?
WHAT OTHER COMMUNICATION METHODS DO
YOU USE REGULARLY?
WHICH OF THESE DJ WEBSITES DO YOU VISIT AT
LEAST ONCE A WEEK?
HOW MUCH TIME WOULD YOU SAY YOU SPEND
WATCHING DJ CONTENT ON YOUTUBE EACH WEEK?
WHEN YOU WATCH DJ STUFF ON YOUTUBE, IS IT
MAINLY FOR EDUCATION OR FUN?
WHICH OF THESE DJ YOUTUBE CHANNELS ARE YOU
SUBSCRIBED TO? (SELECT ALL THAT APPLY)
SECTION 6:
OTHER INTERESTS
BESIDES DJING, WHAT ARE YOUR OTHER
INTERESTS AND HOBBIES?
BESIDES DJING, WHAT ARE YOUR OTHER
INTERESTS AND HOBBIES? CONT.
IN SUMMARY
We do hope
We dothat the that
hope “headline” information
the “headline” contained
information in this document
contained has been interesting for
in this document
you as an
has been interesting for you as an accurate global snapshot of the immediate audience
accurate global snapshot of the nature and opinions of both the
reachedaudience
by Digitalreached
DJ Tips,by
and the wider
Digital DJ audience
DJ Tips, thatits
which across this surveyand
website always reaches.
social
media platforms has a combined weekly reach of 2.5 million.
million..
For more analysis of these results, head to the results blog post at djtips.co/census2021.
Once again
Once again aa huge
huge thanks
thanks to
to all
all of
of our
our partners
partners who
who donated
donated prizes
prizes in
in this
Once again
this thanksgiveaway:
year’s to all of our amazing
Denon DJ partners
for the who
main donated
prize, and prizes
also for thisDJ,
Pioneer year’s draw:
Pioneer year’s
DJ for giveaway:
the main
Roland, Serato,
Pioneer
prize, plusDJ for the
Denon
Traktor,Instruments,
main
DJ, prize,Serato,
Roland,
Virtual DJ, Reloop, Rane,
and also
Allen
Denon
Allen &
& Heath,
DJ, Traktor, Virtual DJ,
Heath,
Reloop,Numark, Rane, Native
Rane, Numark, Reloop, IK
Roland, Hercules andNumark,
Hercules, MixedEvermix,
in Key, IKAIAIAI, Hercules,
Multimedia, Multimedia,
Algoriddim, Mixed
Beatport, in Key,
DJcity and Algoriddim,
Algoriddim.
Beatport, UDG Gear, DJcity and Beatsource.
Beatsource.
Theforms
The census Census forms
part part of ourcustomer
of our annual customer research activity and we areopen to
The Census forms partannual researchresearch
of our annual customer activity and we are
activity andalways
we
always
suggestions to open
make to
thisnew suggestions
bigger and and
better in ideas
the to make
future, so ifthis
you
are always open to new suggestions and ideas to make this bigger andbigger
have and
any better
feedback with regards
in the
to the content future.
of this document,
better in the future. or you would like to discuss working with us in the future, please
do not hesitate to get in touch.
If
If you have any
you have any feedback
feedback with
with regards
regards toto the
the content
content ofof this
this document,
document, or or
Thanks for
youreading.
would like to discuss working with us on Global Digital DJ Census
2020 or any of the other ways we can potentially partner with you, please
Phil Morse
do - Digital
not
please DJhesitate
hesitate
do not Tips - February
to contact us. 2021
to contact us.
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CONTENTS

SECTION 1: What is your age? 6

SECTION What social media

There’s lots to digest, so get stuck in.

Phil Morse, Digital DJ Tips, February 2021

All amounts converted to US$

All amounts converted to US$

All amounts converted to US$

All amounts converted to US$

All amounts converted to US$

All amounts converted to US$

All amounts converted to US$

All amounts converted to US$

All amounts converted to US$

All amounts converted to US$

All amounts converted to US$

All amounts converted to US$

All amounts conveted to US$

All amounts converted to US$

All amounts converted to US$

All amounts converted to US$

All amounts converted to US$

All amounts converted to US$

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