Plan for Al

Habib
Career Objectives/Goal in the next three years:
Pharmaceu
 To achieve a good position and reputation in Pakistan pharmaceutical
ticals
industry by engaging top HCPs of the country through various interactive
marketing campaigns.
 To build a pool of KOLs and high potential customers (at least 50) and form
strong liaisons with them.
 Become a marketer with a remarkable customer conversion rate and to be
known for this skill in the industry.
 To be called a marketer who has had a success rate of more than 90% in new
launches and has been able to keep EI (evolution index) above 100 of the
portfolio throughout the year.
 To become a product manager by the end of 2024

Strength & Weakness:

Strengths:
1. Fast learner & always ready to learn
2. Taking initiative
3. Flexibility
Weakness:
1. To detail oriented
2. Overly critical of myself. Whenever I complete a project, I can’t help but
feel that I could have done more even if my work received a positive
response.
3. I tend to take lead on complete projects all on my own without any outside
help. In the past, this caused me to experience unnecessary pressure and
stress.

Key area of expertise:

 Good communication skills
 Creative and Innovative
 Problem solving
  Adaptable

How to launch and sell AHP oncology products, what strategy will you take to
introduce the new product to the doctor?

For launch:
i. Surveys should be done prior to launch
ii. Discuss the current treatment protocols with top oncologists of Pakistan and
launch products based on that. Should know if single combination is
preferred or combination therapy.
iii. Oncology market is all about price and efficacy. Documentation in oncology
products is vital in customer conversion and in penetration in high potential
institutions of the country, therefore documents of AHP products, indicating
the source of products or raw material etc, should be complete and pitched in
the right way. Certificate of the raw material being used should approved by
trusted bodies like WHO, US FDA, EMA (European medicine agency).
iv. For new launches, focus should be one carrying out trials by well reputed
doctors of Pakistan

What strategy will you take to promote current products of AHP?

i. Based on the quality, efficacy, source of raw material communication for

the doctors will be designed.
ii. USP of the product to be highlighted, for example the source of finished
product or the quality of raw material.
iii. A good price to be offered to win tenders in major institution.
iv. A combination of affordability and quality can make AHP’s current and new
brands successful.
v. Patient access program to increase patient pool.

List of doctors practicing in Oncology Department:

Doctor Name Designation City Institute name
Dr Amir Maqbool HOD Karachi Kiran Hospital
Dr Asghar - Karachi Kiran Hospital
Dr Saeed - Karachi Kiran Hospital
Dr Adnan Abdul Jaffar HOD Karachi AKUH
Dr Azmina - Karachi AKUH
Dr Munira - Karachi AKUH
Dr Yasmeen - Karachi AKUH
Dr Nadeem Radiation oncology Karachi AKUH
Dr Ghulam Haider HOD Karachi JPMC
Dr Khalil - Karachi JPMC
Dr Saima - Karachi JPMC
Dr Javed Malik - Karachi ZMC
Dr Noor Soomro HOD & MS Karachi Civil
Dr Abu bakar Shahid HOD Lahore INMOL
Dr Misbah - Lahore INMOL
Dr Rabnawaz - Lahore INMOL
Dr Asif Masood - Islamabad Shifa
Dr Farrukh - Islamabad Shifa