JOSEPH J. AFRYL, JR.

14 Lost Rock Lane (651)

North Oaks, MN 55127 260-1921
afryl@a
ol.com

SUMMARY

Sales and marketing executive with global experience in the introduction,

promotion, and successful sales of sophisticated medical devices. Expertise
in the current health care environment with large organizations and small
entrepreneurial environments. Proven track record of driving sales growth
through establishing strong sales forces and creative marketing processes.
Proven success in working with international distribution.

• Innovative Leadership • Goal Attainment

• Sales Direction • Strategic Planning
• Business/Sales Analysis • Customer Satisfaction
• Project Management • International Expertise

PROFESSIONAL EXPERIENCE

ST. JUDE MEDICAL, St. Paul, Minnesota 1999-2010

Worldwide manufacturer of cardiovascular devices and implants
Regional Sales Director
Hired and led fifteen person sales rep and clinical specialist team promoting
capital equipment and high end disposable products in the cardiovascular
catheterization laboratory and endovascular suite.

• Improved new regional sales revenue in two months to increase

performance from 10th in country to second, resulting in 2009 sales of
over $25M
• Increased sales in excess of 150% over last two years through acquiring
competitive accounts and increasing usage at existing accounts
• Established regional product champions at University of Chicago, Mayo
Clinic, Cleveland Clinic, Emory University, and Barnes Jewish to promote
increased usage
• Won Division of the Year award 2004, 2006, and 2007 for largest sales
increase and total dollars sold

POSSIS MEDICAL, INC. Minneapolis, Minnesota 1994-1999

Joseph J. Afryl, Jr. Page 2
A $30 million manufacturer of cardiovascular treatment devices
Vice President, Sales and Marketing
Established and spearheaded worldwide sales and marketing effort. Created
strategic marketing group that promoted interventional vascular products.
Developed and implemented domestic distribution strategy that included
creation of domestic sales force and clinical specialist group of over 30
employees
• Doubled sales each year, growing from $230,000 to 6.2 million by
focusing on thought leaders at major teaching hospitals
• Restructured international distributor network, resulting in 200% growth
over two years
• Developed strategic plan that created immediate cash flow for the
company
• Accelerated sales by cultivating key MDs to assist in clinical studies and
MD to MD selling

PREVIOUS EXPERIENCE

BIO-VASCULAR, INC. St Paul, Minnesota

$13 million dollar manufacturer of surgical implants
Vice President, Sales and Marketing
Led worldwide sales and marketing. Developed first five year strategic plan
for company. Served
as acting president for six months.

ST. JUDE MEDICAL, St Paul, Minnesota

Director of Marketing
Directed worldwide effort for mechanical heart valve. Led staff of 12 people
and budget of over $2 million.

C.R. BARD, INC., Murray Hill, New Jersey

Created international distributor network for interventional cardiology
product line. Established sales and marketing operation in Hong Kong.
Director of Sales and Marketing, Asia Pacific Division
Senior Product Manager, Surgical and Therapeutic Products
Sales Representative, USCI Division

EDUCATION
Joseph J. Afryl, Jr. Page 2
Bachelor of Arts, History, Florida State University, Tallahassee, FL

PROFESSIONAL DEVELOPMENT

Marketing Management Executive Course – Columbia University, New York,

NY