Welcome to the Multi-att

For more information, please

This is a scoring model (Using the Fishbein Model)

Follow the four steps below

Step One: Enter Brand Names below (where the letters A, B, C

Step Two: Enter the product attributes below (overtype the existing attributes)

Step Three: Enter the importance ratings for each attribute

Step Four: Enter the ratings of each attribute for each brand

ATTRIBUTES IMPORTANCE A B
Rating Score Rating Score
Quality 7 3.00 21 6.00 42
Tasty 9 5.00 45 7.00 63
Easy 5 5.50 28 7.00 35
For Kids 4 6.00 24 5.00 20
Variety 6 4.00 24 9.00 54
Authentic 5 3.50 18 7.00 35
Good Snack 5 6.00 30 5.00 25
Good Meal 7 3.00 21 6.50 46
Dietary 2 2.00 4 4.00 8
Trusted 5 4.00 20 9.00 45
TOTAL 234 373
RANK 8 1

Attribute Ratings and Importance

10.00

9.00

8.00

7.00

6.00

5.00

4.00

3.00

2.00

1.00
5.00

4.00

3.00

2.00

1.00

0.00
Quality Tasty Easy For Kids Variety Authentic Good Snack Goo

A B C D E
F G H IMPORTANCE

Total Attribute Scores

400

350

300

250

200

150

100

50

0
A B C D E F
me to the Multi-attribute Attitude Model template
ore information, please visit www.marketingstudyguide.com

You can enter up to 10 product attributes and up to 8 brands

Also see the two Summary Graphs Underneath the Table

w (where the letters A, B, C etc. are)

Please note that brand scores, totals,

ranks and graphs calculate automatically.

h attribute for each brand DO NOT TYPE IN THE SCORES - THEY WILL CALCULATE

C D E F
Rating Score Rating Score Rating Score Rating Score
5.50 39 6.00 42 7.00 49 5.00 35
6.50 59 7.00 63 7.50 68 5.00 45
8.50 43 6.00 30 8.00 40 5.00 25
9.00 36 4.00 16 4.00 16 6.00 24
3.00 18 5.00 30 7.00 42 5.00 30
1.50 8 8.00 40 8.00 40 4.00 20
9.00 45 4.00 20 2.00 10 6.00 30
2.00 14 7.00 49 8.00 56 5.00 35
3.00 6 2.00 4 2.00 4 1.50 3
8.00 40 7.00 35 7.00 35 4.50 23
306 329 360 270
5 4 2 6

nd Importance

How delete any not needed data series:

Click on the chart, click design, click
select data and then remove the series.
 Authentic Good Snack Good Meal Dietary Trusted

D E
IMPORTANCE

te Scores

E F G H
cores, totals,
automatically.

EY WILL CALCULATE

G H
Rating Score Rating Score
7.00 49 9.00 63
4.00 36 8.00 72
5.00 25 5.00 25
2.00 8 5.00 20
3.00 18 5.00 30
2.50 13 8.00 40
3.00 15 3.00 15
5.00 35 8.00 56
9.00 18 1.00 2
7.00 35 6.00 30
252 353
7 3

not needed data series:

hart, click design, click
then remove the series.