POMA PRODUCT PROFILES FOR ASYCUDA COMMODITY/PRODUCT

COMMODITY/PRODUCT PROFILE

CWG # 1

Bailey, Alex (ID#1600126-GA)

Henry, Ruth (ID# 2017000537)

Kelly, Kymani (ID# 2017000667)

Williams, Oraine (ID# AG 14.02509)

This MINOR Assignment is submitted in partial fulfilment of the requirements for the

Course International Market (IMKT4101); with regards to reading for the attainment of a

Bachelor of Science (B.Sc.) Degree in Agriculture Production and Food System Management

Mr. Jairzenho Bailey, Lecturer

Course International Market (IMKT4101); //AY: 2019/20; Semester 3

College of Agriculture, Science and Education (CASE)

Passley Gardens, Port Antonio, Portland, Jamaica, West Indies

October 05, 2020

 Commodity/ Product Profile

HS code: 01 02 20 21 00

Live Bovine Animals Pure-breed animals

Product/Services
Product:

 Heifer
Services:

 Delivery island wide, wherever, whenever

 Customer Service at your finger tip
 Free handbook on animal husbandry

Levels of Production and Services

I. Core benefit
 Desire Breed
 Fast Growth Rate
 Fast Calving rate
 Good mothering ability
 Great milk production

II. Actual Product

Pure-Breed, Colour, Greater Ticks Resistance

Offer spring Pure-breed Calf original from Jamaica Black Cattle.

Augmented product

Online Purchases can be made. Throughout our website access your desire breed and other services. All
query can be reach to our customer service 24/7 at your finger tip, free delivery for all first-time user/ sign
up and subscript to our email for newly updates on products.

Product Service and Decision

Branding
TURF AB’S FARM HIGHEST QAULITY LOGO

Packaging: Animals will be transported in semi-truck with suitable bedding to prove animal comfort for
their journey.

Labeling:

Product Service and Classification

Target market will be local farmers. Example if a farmer rising cattle for meat purpose or breeding if
he/she cannot reach the customer target they demand more supplies to stock up their market I will be the
one to supply the market they need to add to their marketing scheme.

This Organization will be a sole proprietorship debt and profit owe by one person. Business will be
located South East of St. Elizabeth 20 mile south of the town where is be less harmful to local business
owners. The location scouted for easy access for supply or in the case of emergency. The business will be
environmentally friendly. Bio-security of our animals and safety of our worker will be our top priority.
The Organization will be a fun ground from tourist and local, monthly show of youngster in agriculture
cast to catch an animal milking competition and practice animal husbandry youth in agriculture will be a
broad television document program to involve youth agriculture for economy development.

Assignment Title: POMA Product Profile For ASYCUDA

 Type of Assignment: Individual

This Individual assignment is submitted in partial fulfilment of the requirements of the

Course International Marketing (IMKT 4101); with regards to reading for the
attainment of a Bachelor of Technology (BTECH) Degree in Agricultural Production
and Food Systems Management.

Submitted by:

CWG#; 01

Henry, Ruth ID# 2017000537

Submitted to:

Mr. Jairzenho Bailey, Lecturer

Course International Marketing (IMKT 4101); AY: 2020/21; Semester 1

October 5th, 2020

ASYCUDA Product HS code: 01 05 11 00

 Chapter Title- Live Animals 01
Section- live animals, animal products 01

ASYCUDA listing: Live Poultry (Gallus Domesticus) Intended for Commercial/Industrial Purposes

What is Your Product/Service?

Products, Service and Experiences

Common name: Eggs

Scientific name:

The Marketing offers

The Marketing offers- Packages for eggs will be offered to consumers at purchase.

Experiences are used to differentiate offerings

Very nutritious eggs with a dietary mainstay and great taste.

Levels of Product and Services

Core benefit

High-quality protein, selenium, Phosphorus, Choline, Vitamin B12, Multiple antioxidants, which help
keep your cells healthy.

Actual

Packaged nutritious eggs.

Product and Service Decisions

Branding
Product Attributes

Clean, hard and rigid palatable nutritious eggs.

Packaging and Labelling

Product will be packaged into trays and labelled with the suppliers brand.

Product Support Services

Guaranteed Fresh eggs Products and frequent discounts for purchases made.

Product and Service Classifications

Consumer/Commercial Product- the product intended to used are eggs and this will be done on a
commercial scale. A consumer means a product in regular production that is sold in substantial quantities
to the general public and/or industry at established catalog or market prices.
Product and Service Classifications

Organization, Persons, Place and Ideas- This establishment is to expected to be constructed in vicinity
where the factors necessary for a successful business is present. For example; transportation, proper roads
and suitable climatic conditions. For an establishment like this, it is expected to be a minimum of 30
employees in order to maximize on production.

Advertising and Marketing- In marketing the product, the strategy of setting up booths in
different communities for sampling as well as creating fun interactive mediums for children will aid in
gaining and expanding consumer market.

Social Marketing Promoting Ideas- The use of social platforms will also be implemented. In order to
promote the business, the company will utilize Instagram, face book and other social media platforms to
advertise the product. By this, persons from all over will be able to know about the services offered and
tell a friend to tell another friend about the company.
 Assignment title: POMA product profile for ASYCUDA commodity/ Product

Type of assignment: individual

CWG#: 01

Kelly, Kymani (2017000667)

This individual assignment is submitted in partial fulfillment of the requirements for the course
International Marketing (IMKT 4101) with regards to the reading for the attainment of a Bachelor of
Technology in Agricultural Production and Food System Management (BTech Foods)

Mr. Jairzenho Bailey, Lecturer

Course: International Marketing (IMKT 4101)//AY: 2020/21; Semester 1

College of Agriculture, Science and Education (CASE)

Passley Gardens, Port Antonio, Portland, Jamaica, West Indies
Faculty of Agriculture (FOA)/Department of Plant, Soil, Sciences and Engineering (PSSE)

October 5, 2020
HS code: 01 30 10 00

IN NEED OF PUREBRED
PIGS?

BER
KSHIRE
YORKSHIRE

LANDRACE HAMPSHIRE
DUROC
THEN VISIT OR CONTACT “AMONG US.co” AT

Telephone number: 1876- 456-7895 or email: Amongus@gmail.com

WE SATISFY THE NEED OF FARMERS.

1) FARMERS WHO REQUIRE WIENERS OF SPECIFIC SPECIES OF PIGS MENTIONED

EARLIER.

2) FARMERS WHO REQUIRE WAENERS WHICH CONSTITUTES OF ATTRIBUTES OF

LEAN MEAT, HIGH CARCASS QUALITY, CARCASS YIELD, REPRODUCTIVE
EFFICIENCY, MOTHERING ABILITY AND MUCH MORE.

WE PROVIDED TRANSPORTATION (which is provided with separate fees) SO YOU DON’T HAVE
TO MUDDER OVER “HOW” OR “WHEN” YOU’LL RECEIVE OUR SERVICES.

*******

AMONG US

*******
 Assignment Title: Students’ Commodity/Product Profile

Type of Assignment: Individual

CWG # 00001

Williams, Oraine (ID# AG 14.02509)

This individual Assignment is submitted in partial fulfilment of the requirements for the
Course International Marketing (IMKT 4101); with regards to reading for the attainment
of a Bachelor of Technology in Agricultural Production and Food Systems Management
(BTech. Foods)

Mr. Jairzenho Bailey, Lecturer

Course International Marketing (IMKT 4101)//AY: 2020/21; Semester 1

College of Agriculture, Science and Education (CASE)

Passley Gardens, Port Antonio, Portland, Jamaica, West Indies
Faculty of Agriculture (FOA)/Department of Plant, Soil, Sciences and Engineering (PSSE)

October 5, 2020
What is International marketing?
International marketing (IM) is a rapidly growing area within the disciplines of marketing and

international business. Central to international marketing is the response of international rather

than domestic buyers in the international marketing environment, the types of decisions that are

most feasible and the information required in strategic decision making.

International marketing is one of five subjects in the marketing discipline and extends the

knowledge developed in marketing principles and application; and marketing management into

the international market scenario, rather than the domestic market. The major marketing

principles, theories, concepts and strategies from basic marketing principles and application; and

marketing management will form the foundation pathways of marketing internationalization,

focusing on utilizing core concepts in the international marketing sphere. These concepts will

include but are not limited to: segmentation, targeting and positioning; international business

environment – political, cultural distance, and economic risk analysis; international marketing

planning, branding for international markets, international market entry strategies, distribution

strategies and adaptation versus standardization.

HS Code:

01 04 20 00: GOATS

Product (ASYCUDA Listing):

01 04 20 10: FOR BREEDING

What is Your Product/Service?

Service: Producing Anglo Nubian bucks for breeding services

Levels of Product and Services

Level 1: Raising bucks for servicing does.

Level 2: Collecting semen for Artificial Insemination (A.I.)

Products is the element in the market of offering Anglo Nubian bucks for servicing does.
Marketing mix planning begins with building an offering that brings value to target customers.
At the other level of services, for which the market offer semen for Artificial Insemination (A.I.)
to farmers and other industry players.

Product and Service Classifications

The product and service will be classified under Industrial products are those products purchased
for further processing or for use in conducting a business. Raw materials consist of farm products
(wheat, cotton, livestock, fruits, vegetables), most manufactured materials and parts are sold
directly to industrial users.

Product and Service Classifications

Industrial products

Type Industrial products: Semen and live bucks for breeding/servicing