YOUNG FARMERS CHALLENGE

YOUTH AGRI-BUSINESS MODEL

_ KJB Lepus__
Agri-fishery Enterprise Name

By:

____________________Gabatin, Bea___________________
Name of Applicant
(if group, please indicate the name of Team Leader)

Member/s:
(if applicable)
__Talinguez, Jovince V._______
___Moncay, Kim Caesar C.____
_________________________________
_________________________________

________OCTOBER 06, 2023_________

Date Prepared

Page 1 of 6
A. GENERAL INFORMATION

Category of Enterprise : ( ) Production

( x ) Processing
( ) Digital Agriculture
( ) Supply Chain Business Solutions

Type of Commodity ( ) Cereals

( ) Lowland vegetables
( ) Upland vegetables
( ) Fruits and Nuts
( ) Herbs and Spices
( ) Root crops
( ) Poultry Products
( x ) Livestock Products
( ) Fisheries and Aquaculture
( ) Industrial Crops and Products
( ) Farm Inputs (Seeds, Fertilizers, Farm Equipment)
( ) Others, specify _________________________________________

Specific commodity/ product/ service Volume per

cycle
_______________________________________________
______________________
_______________________________________________
______________________
_______________________________________________
______________________
_______________________________________________
______________________
_______________________________________________
______________________

Agri-fishery Enterprise Address: __Purok Uno, Brgy. Osias, Municipal of Kabacan

(Lot No., Street, Brgy., Municipality)
(Note: Enterprise address shall indicate the location where the
proposed business model canvas will be implemented.)

Total Investment Cost : PhP 80,000-100,000

(Note: In Level 1 (Provincial Level), the grant shall only cover
Php50,000 per individual-enterprise and Php 100,000.00 per
group managed enterprise. Any amount exceeding the stated
total investment cost, shall be shouldered by the youth
proponent/s in the implementation of their proposed business
model.)

B. BASIC INFORMATION
Name of Agripreneur : Gabatin, Bea B.
Date of Birth : January 18, 2004
Home Address : Valencia City, Bukidnon
Contact Number : 09280180218
Email Address : bbgabatin@usm.edu.ph

Page 2 of 6
Experience/year(s) in the business of similar project : N/A

Name of Agripreneur : Talinguez, Jovince V.

Date of Birth : October 19, 2001
Home Address : Pagadian City, Zamboanga Occidental
Contact Number : 09389798229
Email Address : jdtalinguez@usm.edu.ph
Experience/year(s) in the business of similar project : 1 year
Name of Agripreneur : Moncay, Kim Caesar C.
Date of Birth : August 09, 2001
Home Address : Kidapawan City, North Cotabato
Contact Number : 09601115269
Email Address : kccmoncay@usm.edu.ph
Experience/year(s) in the business of similar project : N/A

Notes:
1. If a group, please indicate the above basic information of all members.
2. Each applicant must attach a clear scanned copy of valid ID, proof of residency, proof of documents
of agriculture or fishery experience or related training/education (if there is any), and 2x2 photo
with white background.

Page 3 of 6
1. VALUE PROPOSITION

What problem does your business trying to solve and what needs do your business
address?

Our company focuses on rabbit meat into processed product such as rabbit sausage,
barbecue, and etc. But as we start our business, we intend to sell rabbit sausage as our first
product. The company introduce rabbit sausage as an alternative source of protein and we aim
to increase the selection of meat product in the market. Our main key selling point is a white
meat, high quality, and rich in protein meat.
Problems:
Other meat is high in Cholesterol. So as alternative, rabbit meat contains lower amounts
of cholesterol compared to other meat stated in the study of Dalle Zotte, 2014.

How do you offer something unique/different that satisfies the demands/needs/wants

of your target customer segments (e.g., price, quality, design, status, etc.)?
The absence of direct competition and the exceptional quality of our rabbit meat set us
apart. Customers highly value products that stand out in terms of quality and uniqueness. By
producing rabbit meat is already unique. Our product is a multi purpose food that is not limited
as itself and can be used to any commercial agri-food product with the purpose of value adding
opportunity. Like it can be used as rice topping, bread filling, pizza toppings, salad topping, etc.

How would your product/service be different from others that will attract your target
customer segment/market?
Our product distinguishes itself from others, attracting our target customer segment
through its novelty and promotion strategies, such as including coupons inside the packaging.

Page 4 of 6
What are your business ethics that will define your dealing with
customers/stakeholders?
In terms of business ethics, our primary focus is on customer satisfaction. We prioritize
meeting our customers' expectations and are committed to offering refunds if our product
doesn't meet their standards, thereby building trust and confidence in our brand.
Our business is to serve any agri-based enterprises and customer and identify their
needs based on the product we offer. Then we take initiative to offer them a product fit with
their purpose like offering them wholesaling venture with our product or maximizing the
opportunity that is available. Our business is to produce and process rabbit meat and we will
make any effort to cater the needs of our customer. Any mean like increasing our production of
processed meat or to meet with the demands.

2. CUSTOMER SEGMENTS

Identify your target buyers/customers/market/.

Our target customer are those health-conscious individuals and consumers who
appreciate unique and exotic culinary food. Focus on individuals who prioritize high-protein,
low-fat diets for fitness reasons.
Based on the nature of our business which is rabbit production and processing. Our
business target agri-based enterprises like local meat shop, local supermarket, reseller, and
food-based business. But we can also cater individual customer with direct to factory
purchases.
What are the characteristics of your target customers?
Athletes: Consider healthy lifestyle and chooses substitution that is rich in protein.
Children: Likes to eat sausage and preferred meat.

The characteristics of our target customers are children, food enthusiasts, and fitness enthusiasts.
We chose children because most of the children prefer to eat meat (sausage) rather than
vegetables. Food enthusiasts are those who want to try a newly introduced food product and those
who appreciate unique food. Fitness enthusiasts are those individual who prioritize high-protein,
low-fat diets for health and fitness reasons.

Where are they? Location of your target customers.

North Cotabato: where our product prioritizes local market. The local market in North
Cotabato slowly introduce rabbit meat.
Market size; how big is the market?
Compare to other livestock, rabbit meat production is limited. Therefore are larger
opportunity in the market ready to establish with our rabbit production and processing.
How many existing possible competitors?

Page 5 of 6
 Rabbit farming is already in the trends in the market but our business is not limited to
rabbit farming but value adding processing like our first product which is rabbit sausage.
Rabbit sausage have presence in the market, but its existence is not yet expanded in
Mindanao and we will take the first step in taking that opportunity in the market while
exploring how to market reacts.
Who are your target customer base that you want to build loyalty in your business?
The product will build relationship towards diversity of people who are restricted on
pork. It is applicable to various religion
Our business is rabbit based product therefore we will stick to our main context or
nature and will create a processed product using rabbit meat as the main ingredients.
What are the demands/wants/needs of your identified target customers?
The target customers are those people who minimize their saturated fats.
As our business first step to the market, we will introduce our product as multi purpose
food which serve as an eye opener to our target customer who want alternative source of
protein and their demand is where to use our rabbit sausage and how it can satisfy them.

3. MARKETING CHANNELS

How do you deliver and sell to your target customers?

Aside from our store, we also deliver to our customers who reached to us online.
Our idea is to introduce our rabbit sausage to any reseller, wholesaler, local
supermarket, local meat shop, and food-based restaurant as a partner thus reaching to our
target customer,
What marketing channels are used? (ex. Direct selling, Online selling, retailing,
telemarketing)
The marketing channel used are direct selling and retail setting wherein we sell directly
to the customer, online selling and in physical store.
How would you advertise your product?
We start introducing our product through government program that helps small and
new businesses like Saturday market.
How much is your marketing and Advertising Cost? Per unit product.
We’re going to use 5% of our capital and use it for the promotion of our product.

4. CUSTOMER RELATIONSHIP

How do you build patronage or positive relationship among your target customers?
We build positive relationship among our customers by ensuring that our product
remains consistent and there is no failure or errors in our product in terms of the ingredients
and marketing strategy. We will also be an attentive seller to our customer to listen in their
suggestions.
How would you retain loyalty or continued patronage of your customers?
Remains the deliciousness of our product and we don’t use substandard materials. Our
business will reward those customers who will purchase our product repeatedly by giving
them discounts or a small token to appreciate them.
What is the after-sales services your business will provide?
The after-sales services our business provide is listening to our customers feedbacks and
suggestions.

Page 6 of 6
How do you build patronage or positive relationship among your target customers?
To build patronage and positive relationships among our target customers, we
emphasize that our product has received FDA approval, providing reassurance regarding
safety and quality standards.

How would you retain loyalty or continued patronage of your customers?

Customer loyalty and continued patronage will be retained through our commitment to
consistent product quality. We assure our customers that the quality of our product will
remain uncompromised.
How would you retain loyalty or continued patronage of your customers?
In addition, we plan to retain customer loyalty by offering discounts on future
purchases as a reward for successful sales. This incentive encourages repeat business and
fosters customer loyalty.
How do you communicate with customers for feedbacks?
We maintain open lines of communication with our customers for feedback through
social media engagement. Using platforms like social media, we actively seek customer
suggestions and address concerns, making it a proactive approach to gathering valuable
feedback.

5. KEY RESOURCES

What specific key resources or assets are necessary in your business? List them.
Capital Requirement: 50,000 – 100,000 pesos.
Labor: 3 people.
Equipment/Machineries: Grinder, sealer, freezer
Facilities: Kitchen
Necessary skills: cooking skills, and good in ratios and proportions. To acquire this
skill, enhancing by cooking every day.

6. KEY ACTIVITIES

What specific key activities are necessary to produce and deliver your
products/services?
The activities necessary to produce and deliver our product is through indirect market.
What are your preparatory/start-up activities?

Page 7 of 6
 Our start-up activities are lowering our price at 5-10%, free tasting and making sure
that everything is perfect.
What will be the critical processes in your business?
The critical processes in our business are the sanitation, packaging, cooking, processing
and how the market will accept our business.
How would you streamline the activities to keep operating costs low?
By producing our own farm and in spices, we will find suppliers of materials.

7. KEY PARTNERS

Identify your business partners and why they are important to your business. These can
consist of important suppliers in your supply chain.
Our business partner in our rabbit meat is one of our instructor Mrs. Mary Ann Rama
who suggested that she would lower the cost.
What key resources do the business receive from these partners?
The key resources that our business receive from our partner is a high-quality rabbit
meat and low price.
What key activities are performed by these partners? Think about why your business
need to work with these key partners.
Our partners produce our main ingredient and without their rabbit we cannot produce
a high quality and low-cost product.

Page 8 of 6
7. Key Partners
>Identify your business partners
and why they are important to
your business. These can consist of
important suppliers in your supply
chain.
- What key resources do the
business receive from these
partners?
- What key activities are
performed by these partners?
Think about why your business
need to work with these key
partners.
6. Key Activities
>What specific key activities are
necessary to produce and deliver
your products/services?
>What are your preparatory/start-
up activities?
>What will be the critical processes
in your business?
>How would you streamline the
activities to keep operating costs
low?
5. Key Resources
>What specific key resources or
assets are necessary in your
business? List them.
-Capital Requirements
-Labor
-Equipment/Machineries
-Facilities
-Land (if applicable)
-Necessary Skills (how did you
acquire these skills?)
1. Value Proposition
>What problem does your business
trying to solve and what needs do
your business address?
>How do you offer something
unique/different that satisfies the
demands/needs/wants of your
target customer segments (e.g.
price, quality, design, status, etc)?
> How would your product/service
be different from others that will
attract your target customer
segment/market?
>What are your business ethics
that will define your dealing with
customers/stakeholders?
4.>How
Customer Relationships
do you build patronage or
positive relationship among your
target customers?
> How would you retain loyalty or
continued patronage of your
customers?
>What are the after-sales services
your business will provide?
>How do you communicate with
3. Marketing Channels
>How do you deliver and sell to
your target customers?
>What marketing channels are
used? (Ex. Direct selling, Online-
selling, retailing, telemarketing)
>How would you advertise your
product?
>How much is your Marketing and
Advertising Cost? Per unit product.
2. Customer Segments
>Identify your target
buyers/customers/market.
>What are the characteristics of
your target customers?
>Where are they? Location of your
target customers.
>Market size; How big is the
market?
- How many existing possible
competitors?
>Who are your target customer
base that you want to build loyalty
in your business?
>What are the
demands/wants/needs of your
identified target customers?

8. Cost Structure 9. Revenue Streams

>Identify the ways your product/service generates profit.
>Identify the key costs in your agribusiness model.

>How would you price your products/services? Why?

>How much is your Start-up Capital?
What proportion of costs are fixed and variable? To be presented in the Financial Template >Through what medium do your customers pay? (Ex. Online, mobile payments)
>Does your company offer multiple forms of payment? (Ex. E-money transfer, Cash on
Delivery, Credit)

>Attach: Financial Template: Investment Cost, Sales and Return-On-Investment, Cash Flow
per stage of the business (see template).

Page 9 of 6
AGRI-FISHERY
ENTERPRISENAME
ACTIVITY AND FINANCIAL PLAN

Month 1 Month 2 Month 3 Month 4 Month 5 Month 6

Expenses W W W W W W W W W W W W W W W W W W W W W W W W
Activity K K K K K K K K K K K K K K K K K K K K K K K K
(in Php)
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

Buying of equipment

Vacuum sealer

Grinder

Cutting table

Weighing scale

Refrigerator

Meat mixer

Steamer

Stove

Kitchen wares

Ladle

Bowl

Plates

Knife

Aluminum
 Cling wrap

Measuring cups

Funnel

Plastic container

Ingredients

Rabbit meat

Kosher salt

Spices

preservatives

Date sauce

Total

Cash Flow Statement

Agri-fishery Enterprise Name

Month 1 Month 2 Month 3 Month 4 Month 5 Month 6

Beginning Balance ₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00
Initial Capitalization (Fund Source)
Grant Amount
Owner's Capital
 Other Fund Sources

Cash Inflow
Cash Receipts from Operations (Sales or Service)
Other Cash Inflow

Total Cash Inflow ₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00

Cash Outflow
Cost of Equipment
Operating Expenses
Other Expenses

Total Cash Outflow ₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00

Ending Balance ₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00

Note: You may add cells as needed

Investment Cost, Sales, and Return on Investment

Agri-fishery Enterprise Name

A. Investment Cost

A..1 Capital Expense

Description Amount

Machines and Equipments 37,845.00

Kitchen wares 2,772.00

Sub-total P 40,617.00

A.2. Operating Expense

Description Amount

utilities 5,000.00

Office supplies 310.00

Cost of goods sold (1 cycle only) 22,650.00

Marketing and Promotion 1,000.00

Salaries 6,000.00

Transportation 350.00

Research and Development 0.00

Rent per Month 10,000.00

Maintenance 1,000.00

Miscellaneous 500.00

Sub-total P 46,810.00

Total Investment Cost P 87,427.00

B. Fund Source

Grant Amount 100,000.00

Loan Amount
 Other Fund Sources

Total Fund Source P 100,000.00

C. Sales per Cycle

Cost of Goods Sold 271,800.00

Gross Sales

Less: Cost of Goods Sold

Net Income per cycle P 0.00

D. Return on Investment and Payback Period

Net Income per cycle 0.00

Net Income per year 0.00

Return on Investment

Payback Period

E. Assumptions

Number of Cycles

Number of goods/services sold/rendered

Price of goods/services

Operating Expense is inclusive of Cost of Goods Sold

Note: You may add cells as needed