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YOUNG FARMERS CHALLENGE

YOUTH AGRI-BUSINESS MODEL

Elric’s Hydrophonic Farm

Agri-fishery Enterprise Name

By:

___________________ELLEN GRACE A. TOBEZA_____________________

Name of Applicant
(if group, please indicate the name of Team Leader)

Member/s: 
(if applicable) 
_________________________________
_________________________________
_________________________________
_________________________________

April 26, 2022

Date Prepared

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A. GENERAL INFORMATION

Category of Enterprise : (✓) Production

( ) Processing
( ) Digital Agriculture
( ) Supply Chain Business Solutions

Type of Commodity ( ) Cereals

(✓) Lowland vegetables
( ) Upland vegetables
( ) Fruits and Nuts
( ) Herbs and Spices
( ) Root crops
( ) Poultry Products
( ) Livestock Products
( ) Fisheries and Aquaculture
( ) Industrial Crops and Products
( ) Farm Inputs (Seeds, Fertilizers, Farm Equipment)
( ) Others, specify _________________________________________

Specific commodity/ product/ service Volume per cycle

_______lettuce and other applicable ____ ____300 heads____

_______vegetables__________________________ ______________________
_______________________________________________ ______________________
_______________________________________________ ______________________
_______________________________________________ ______________________

Agri-fishery Enterprise Address: _Purok Garcia, Barangay Rotonda Koronadal City, South Cotabato

Total Investment Cost : PhP____50,000______________________________

(Note: In Level 1 (Provincial Level), the grant shall only cover
Php50,000 per individual-enterprise and Php 100,000.00 per group
managed enterprise. Any amount exceeding the stated total investment
cost, shall be shouldered by the youth proponent/s in the
implementation of their proposed business model.)

B. BASIC INFORMATION
Name of Agripreneur : __Ellen Grace A. Tobeza________________
Date of Birth : __December 6, 1994____________________
Home Address : __Roxas Subdivision, Barangay GPS, Koronadal City
Contact Number : __09487376651/09606478876______
Email Address : __etobeza6@gmail.com________________
Experience/year(s) in the business of similar project: __none____________

Notes:
1. If a group, please indicate the above basic information of all members.
2. Each applicant must attach a clear scanned copy of valid ID, proof of residency, proof of documents of
agriculture or fishery experience or related training/education (if there is any), and 2x2 photo with white
background.

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7. Key Partners
>Identify your business partners
and why they are important to your
business. These can consist of
important suppliers in your supply
chain.
- Primarily the customers
- Suppliers of materials needed
for production
- Social Media platforms (esp.
Facebook and Messenger)
- What key resources do the
business receive from these
partners?
- Revenue
- Materials of production) (Seeds,
planting materials, construction
and maintenance materials and
supplies)
- Market Medium and Channel
- What key activities are performed
by these partners? Think about why
your business need to work with
these key partners.
- They provide relevant services
for my business to work and will
continue to prosper.
>What specific key activities are
necessary to produce and deliver your
products/services?
- Production
-Marketing (Direct and Online)
-Continuous research and development
8. Cost Structure
>Identify the key costs in your agribusiness model.
>How much is your Start-up Capital?
What proportion of costs are fixed and variable? To be presented in the Financial Template
6. Key Activities
>What are your preparatory/start-
up activities?
- Setting up business goals and
visions
- identifying tools, materials and
resources for execution.
5. Key Resources
>What specific key resources or assets
are necessary in your business? List
them.
-Capital Requirements
*Initial, enabling capital
-Labor
*None (will be hands-on from
construction to processing)
-Equipment/Machineries
*hydrophonics system (pipelines
where the lettuce cups will be
seated)
*Miscellaneous items for production
-Facilities
*Greenhouse (will house the
lettuces)
-Land (if applicable)
* 54 sqm. where the greenhouse will
erect
-Necessary Skills (how did you acquire
these skills?)
* Continuous study ang training (if
4. Customer Relationships
1. Value Proposition
>How do you build patronage or positive 2. Customer Segments
>What problem does your business relationship among your target
trying to solve and what needs do your customers? >Identify your target
business address? - Excellent customer service buyers/customers/market.
- High demand and unaffordable - Transparency - Consumers who use the product
prices for household needs. > How would you retain loyalty or for household and other needs.
- Market prices hold a hindering continued patronage of your customers? - Consumers who are on a particular
diet regimen that uses lettuce as an
factor for those who seek alternative - Cultivation of good relationships
food supplies for their diet needs. alternative food source.
with customers
>How do you offer something - Processing enterprises, specifically
- Loyalty program (if applicable)
unique/different that satisfies the restaurants who use lettuce as their
>What are the after-sales services your
demands/needs/wants of your target main or a partial ingredient in their
business will provide?
customer segments (e.g. price, quality, menu.
- Quality assurance
design, status, etc)? - Potential markets who resell
- Fast paced product delivery and
- Hydrophonic farming offers a lettuces
services
modern, organic, and alternative >What are the characteristics of your
>How do you communicate with
solution to meet the demand on target customers?
customers for feedbacks?
affordable alternative food needs - Food choice/interests and
- Direct consultation
such as lettuces. 3. Marketing Channels Lifestyles
> How would your product/service be - Product consumption demand
>How do you deliver and sell to your target
different from others that will attract >Where are they? Location of your
customers?
your target customer segment/market? target customers.
- Direct Selling
- The production is localized to - Within South Cotabato
- Marketing through Social Media (FB page)
deliver immediate supply to the >Market size; How big is the market?
and Online selling
community. >What marketing channels are used? (Ex. - How many existing possible
competitors?
- Market will be available on both Direct selling, Online-selling, retailing,
- to be identified
virtual and non-virtual means for telemarketing)
- Direct Selling >Who are your target customer base
fluid transaction.
>What are your business ethics that will - Marketing through Social Media (FB page) that you want to build loyalty in your
define your dealing with and Online selling business?
>How would you advertise your product?
customers/stakeholders? - food processing enterprises who
- Facebook post
- HONESTY use/order the product on a regular
- Referrals
- FAIRNESS basis.
>How much is your Marketing and Advertising
- COMPASSION >What are the demands/wants/needs
Cost? Per unit product.
of your identified target customers?
9. Revenue Streams - Affordable, quality, and
sustainable stream of products.
>Identify the ways your product/service generates profit.
- Revenue is generated when people buy/orders the product.
>How would you price your products/services? Why?
- The price of the product should be based on its prevailing market value and
production expenses.
>Through what medium do your customers pay? (Ex. Online, mobile payments)
>Does your company offer multiple forms of payment? (Ex. E-money transfer, Cash on
Delivery, Credit)
- Cash on delivery
- Mobile payments such as G-cash or PayMaya
>Attach: Financial Template: Investment Cost, Sales and Return-On-Investment, Cash Flow
per stage of the business (see template).
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 ELRIC’s HYDROPHONIC FARM
ACTIVITY AND FINANCIAL PLAN

Month 1 Month 2 Month 3

Expenses
Activity WK0 WK0 WK WK0 WK0 WK0 WK0 WK0 WK0 WK0
(in Php) WK03 WK01
1 2 04 2 3 4 1 2 3 4

Procurement of materials for the

       
construction of Green house

(Posog) Php 50.00*25 =

75 pcs Bamboo posts 1,250        
1,250.00

(Layon) Php 100*50 =

5,000
5,000.00

Php 84.00*10 = Php

25pcs 2x2x10 lumber wood 2,100
640.00

Php 320 *8m x 5m = Php

UV plastic 150 microns 2,600
2,600.00

1 roll Garden net Dry net

4,500.00 4,500
8ft*30m

Nails 200.00 200

1 kilo Tie wire 120.00 120

1pc Stapler gun 300.00 300        

 3 pcs Hinges Php 25.00 * 3 = 125.00 125                      

Construction of Green house                          

(Panday) Php 500.00*5

 Labor   2,500                    
days = Php 2,500.00
 (Laborer) Php 300.00*5
1,500
days = 1,500.00

 Php 400/meal*5 days =

 Merienda and Lunch   2,000                    
Php 2,000.00

Procurement of Operational
materials

300-350 pcs Seeds (Sementel) Php 350.00 350 350 350

Php 40.00/kilo = Php

20 kls. Cocopeat 800 800 800
800.00

Php 100.00/piece = Php

4 pcs Seedling trays (128 holes) 400
400.00

1 pc Pressure spray bottle Php 300.00 300

25pcs/pack *Php 40.00 =

400 pcs Styrofoam cups 640
Php 640.00

TDS and PH meter (Bundle) 1 set = 500.00 500

25 pcs tuna tubs/box (14 cups Php 420.00/box * 35pcs =

14,700
capacity) Php 10,500.00

Php 350.00/set*3 sets =

3 sets Nutrient Solution SNAP 1,050
Php 1050.00

3 pcs Food grade hydrogen

Php 1,500.00 1,500
peroxide (50ml)

Operational expenses

Water Php 180.00 180 180 180

Electricity Php 50.00 50 50 50

Marketing expenses (Boost FB
Php 300.00 300 300 300
post)

Contingency fund Php 7,035.00 7,035.00 7,035.00 7,035.00

 Total  Php ₱50,000.00 Php ₱50,000.00 Php 9,065.00 Php 9,065.00

Month 4 Month 5 Month 6

Expenses
Activity WK0 WK0 WK0 WK0 WK0 WK0 WK0 WK0 WK0 WK0 WK0 WK0
(in Php)
1 2 3 4 1 2 3 4 1 2 3 4

300-350 pcs Seeds (Sementel) Php 350.00 350 350 350      

Php 40.00/kilo = Php

20 kls Cocopeat 800 800 800      
800.00

Nutrient Solution (SNAP) Php 350.00 350 350 350

Operational expenses                        

Water Php 180.00 180 180 180

Electricity Php 50.00 50 50 50

Marketing expenses (Boost FB

Php 300.00 300 300 300
post)

Contingency fund Php 7,035.00 7,035.00 7,035.00 7,035.00

 Total Php 9,065.00 Php 9,065.00 Php 9,065.00

Cash Flow Statement

 Agri-fishery Enterprise Name
   
  Month 1 Month 2 Month 3 Month 4 Month 5 Month 6

Beginning Balance ₱7,035.00 ₱13,475.00 ₱19,915.00 ₱26,355.00 ₱32,795.00

  Initial Capitalization (Fund Source)  
  Grant Amount 50,000.00  
  Owner's Capital  
  Other Fund Sources  
   
Cash Inflow  

  Cash Receipts from Operations (Sales or Service)   ₱8,470.00 ₱8,470.00 ₱8,470.00 ₱8,470.00 ₱8,470.00
  Other Cash Inflow            
   
   

Total Cash Inflow ₱50,000.00 ₱15,505.00 ₱21,945.00 ₱28,385.00 ₱34,825.00 ₱41,265.00

   
   
Cash Outflow  
  Cost of Equipment, Construction and Initial expenses 40,435.00
  Operating Expenses 2,030.00 2,030.00 2,030.00 2,030.00 2,030.00 2,030.00

  Other Expenses
               
   

Total Cash Outflow ₱42,965.00 ₱2,030.00 ₱2,030.00 ₱2,030.00 ₱2,030.00 ₱2,030.00

   

Ending Balance ₱7,035.00 ₱13,475.00 ₱19,915.00 ₱26,355.00 ₱32,795.00 ₱39,235.00

                 

Note: You may add cells as needed

 Investment Cost, Sales, and Return on Investment

     

  Agri-fishery Enterprise Name  

     

A. Investment Cost  

A..1 Capital Expense  

  Description   Amount

  Green House Construction expenses   Php 16,195.00

Labor expenses Php 6,000.00

Materials for operation and initial expenses Php 18,240.00

  Sub-total Php 40,935.00

A.2. Operating Expense  

  Description   Amount

   Monthly operating expenses   Php 2,030.00

  Sub-total Php 2,030.00

 A.3. Contingency Fund   Amount

Php 7,035.00

  Sub-total Php 7,035.00

     

Total Investment Cost Php 50,000.00

     

B. Fund Source  

  Grant Amount   Php 50,000.00

  Loan Amount  

  Other Fund Sources  

Total Fund Source Php 50,000.00

C. Sales per Cycle  

  Cost of Goods Sold   Php 2,030.00

  Gross Sales   Php 10,500.00

  Less: Cost of Goods Sold  

  Net Income per cycle Php 8,470.00

D. Return on Investment and Payback Period  

  Net Income per cycle   Php 9,350.00

  Net Income per year   Php 112,200.00

  Return on Investment   311%

  Payback Period   3 months

E. Assumptions  

  Number of Cycles   12

  Number of goods/services sold/rendered   300 heads/cycle

Php 35.00-Php
Price of goods/services 40.00/head

Operating Expense is inclusive of Cost of Goods Sold Php 1,150.00

Note: You may add cells as needed