Target Market S

T
U
D
Directions: E
For each of the following products, list the specific target market. N
T
1. Strawberry flavored toothpaste
a. demographics: Kids, Genderless, Middle Class A
b. Psychographics Open to buying things for their kids C
T
a. geographics Suburbs, Near schools I
V
1. An expensive picture frame I
a. Demographics Adults, Genderless, High class T
b. Psychographics Spending leisurely on expensive products Y
a. geographics Near high class parts of cities

2. A fishing pole
a. Demographics Adults, Male, Middle class
b. Psychographics spends usually based on hobbies
b. geographics Near port cities

1. Arthritis medicine
a. Demographics Elderly, No gender, No class
b. Psychographics Spends only on necessities
a. geographics No Determined area

3. A country music CD
a. demographics Adults, No gender, No class
b. Psychographics Frugal spender
c. geographics Near Suburb Areas
4. A Rolex® watch
a. Demographics Adults, Genderless, High class
b. Psychographics Spends on aesthetics
d. geographics Near High Class areas

5. A baby stroller
a. demographics Kids, Genderless, Middle Class
b. Psychographics Spends on Children
e. geographics Near suburbs

Accompanies: Advertising for Business 1

 Target Market S
T
U
D
8. A pair of ballet shoes E
a. demographics Teenager & Adults, Female, Middle & High Class N
b. Psychographics Spends on Ballet products T
a. geographics Near Middle & High class areas
A
1. Spray deodorant C
T
a. Demographics Teenager, Genderless, Middle class I
b. Psychographics Spends on Antiperspirant products V
a. geographics Near Suburbs I
T
1. Skim milk Y
a. Demographics Adults, Genderless, High Class
b. Psychographics Spends on plant products
a. geographics Near High Class suburbs

1. A digital camera
a. Demographics Adults, Genderless, Middle Class
b. Psychographics Spends on technology
a. geographics Urban Areas

1. A four-wheeler or TV
a. Demographics Adults, Genderless, No Class
b. Psychographics Spends on household products
a. geographics Near urban areas

2. A biology textbook
a. Demographics Teenager, Genderless, No class
b. Psychographics Spends on school products
b. geographics near school areas

3. A sketch pad
a. demographics Teenager & adults, Genderless, No class
b. Psychographics Spends on School products
c. Geographics Urban Areas

1. A laptop computer
a. Demographics Adults, Genderless, Middle class
b. Psychographics Spends on technology
a. geographic Urban Areas

Accompanies: Advertising for Business 2