Name of the Student:

Student ID No.
East West University
Department of Business Administration
Program: MBA
Semester: Summer 2020
Course: MIS 501 (Management Information System)
Section: 2
Midterm Examination II
Duration: 1 Hour 30 Minutes
Full Marks: 20
Instructions:
 Your examination starts at 10:00 a.m. sharp and you are to finish your
examination within 11:20 a.m. And must send your answer scripts by 11:30
a.m.
 No scripts would be considered receiving after 11:40 a.m.
 You are to attempt four questions out of five questions given in the question set.
 You are allowed to consult your text books in answering the questions.

Question No. 1
It has been said that there is no such things as a sustainable competitive advantage.
Do you agree? How could you help a firm’s top management in securing such
competitive advantage?

Question No. 2
Mars and Jupiter Group is a leading department store chain in Bangladesh. Its
retail stores sell a range of merchandise. Senior management has decided that Mars
and Jupiter should tailor merchandise more to local tastes, and that colors, sizes,
brands, and styles of clothing and other merchandise should be based on the sales
patterns in individual store. How could information systems help management
implement this new strategy?

Question No. 3
T-Mobile has launched aggressive campaigns to attract customers with lower
mobile phone prices, and it has added to its customer base. However, management
wants to know it there are other ways of luring and keeping customers. Which
strategic option does the company follow and how can it use information systems
to help implement the chosen strategy?

Question No. 4
Suppose your firm recently build an information system for supporting its business
processes and managerial decisions. Unfortunately the network and
communications technology were totally ignored by systems designers. Now you
are asked to include the networking technologies to this system. Which principal
components of telecommunications and key networking technologies would you
suggest for incorporating into this system for ensuring its operations and
functionality?

Question No. 5
BD sells medical devices and instruments systems to hospitals, health clinics,
medical offices, and laboratories in over 50 countries. The company employs over
30,000 people around the world, including account managers, customer service and
support representatives, and warehouse staffs. Management is considering
adopting a system for unified communications. What factors should be considered?
What are the key decisions that have to be made in determining whether to adopt
this technology? Find out more about unified communications and its costs.